1-page summary from The Execution Shortcut by Jeroen De Flander. A pragmatic strategy execution book to enhance your strategy execution skills

1. CENTRAL
QUESTION
ANSWER
PEOPLE NEED TO BE AWARE OFYOUR STRATEGY
› Facilitate SMALL choices. Provide prioritization guidelines to align day-to-
day choices with the big choice (Lisa’s Dilemma, Michael Porter’s No, Railway)
› Keep the Big Choice Clearly Visible. Keep the original big choice clearly vis-
ible (The Tripping Point, A Horse is Not a Zebra)
› Draw a Finish Line. Capture the core of your strategy and show everyone in an
inspiring way what strategy success looks like (200 Doors, Man on the Moon)
› Re-measure. Provide a compact measurement set and remove useless sign-
posts (Yasso 800, Billy Beane, Players Versus Coach)
PEOPLE NEED TO CARE ABOUTYOUR STRATEGY
› Share Strategy Stories. Add context and emotion to the strategy to make peo-
ple feel the big choice (The Kidney Heist, The Zambia Story, Jared’s Diet)
› Climb the Micro-commitment Ladder. Don’t settle for small commitments
on big things. Go after big commitments on small things (5 x Yes, Hospitals
and Cockpits)
› Go Beyond Self-interest. Celebrate small victories on the road, making people
believe in a big victory at the finish line (Bannister, Pygmalion and Golem)
PEOPLE NEED ENERGY TO DRIVEYOUR STRATEGY
› Tackle CO2
mplexity. Embrace simplicity and create a productive working en-
vironment (The Last Zen Master, Tata’s Dream, The Simplicity Tightrope)
› Experience the Power of Habits. Automate small decisions to save energy
(Nun and CEO, Strategy Eats Culture)
› Find Your 7-day Rhythm. Connect decision horizons: find a spot for strat-
egy in everyone’s weekly agenda (South Pole Expedition, Hip Surgery, Strategy
Anchors).
From The Execution Shortcut by Jeroen De Flander.
Why do some strategies take the hidden path to success and
others never reach the finish line?
Human dynamics—the execution villains—are the reason
why most strategies take the long route to the finish line. If we
aspire to get a better return from our strategy, then we must
learn how these human behaviors impact the idea journey
and how to deal with them. In short, we need a H3
-connection.
HEAD
HEART
HANDS
How to Take
an Execution Shortcut