The relationship between Sales and Marketing need not be a rocky one any longer. If the two teams can open up their lines of communication and realize how integral each one is to the other’s success, this could be a match made in heaven. We hope that the process we have presented in this presentation will help to encourage both Sales and Marketing teams in your organization to communicate and celebrate each other, and walk hand in hand towards a shared goal – selling more!

1. 1
TOP 10 ESSENTIALS OF SALES
AND MARKETING ALIGNEMENT
No Longer Agree to Disagree…
It’s Time to Get Along
Presented by

2. demandworldwide.comCONFIDENTIAL
Copyright © 2014 Demand Worldwide
You know - something interesting happens at organizations in
which effective marketing and sales alignment occurs – they
sell more. According to a recent Aberdeen Research study,
companies that are best-in-class at aligning Marketing and
Sales experienced an average of 20% growth in annual
revenue, compared to a 4% decline in “laggard”
organizations. At many of these successful companies, the
sales and marketing organizations report to one senior
executive who’s responsible for both lead generation and
closing business. So, sales and marketing share more than
just a C-level executive – they also share goals, technologies,
and processes that allow them to monitor and optimize every
stage of every sale, from first touch to closed deal.
Top 10 Essentials of Sales and Marketing Alignment
No Longer Agree to Disagree…It’s Time to Get Along

3. demandworldwide.comCONFIDENTIAL
Copyright © 2014 Demand Worldwide
# 1 Develop a Proper Brand and GTM Strategy
# 2 Agree on Your Addressable/Accessible Markets
# 3 Develop a Marketing Demand Funnel that Aligns to Sales Goals
# 4 Create Your Buyer Personas Together
# 5 Determine Your Content Marketing and Business Value Messaging
# 6 Develop Sales Enablement Tools for Your Entire Organization
# 7 Execute Advanced Lead Generation and Telemarketing
# 8 Share Linkedin Content and Updates that Add Value
# 9 Prioritize Budget Based on Sales Targets
#10 Find the Medium to Get Along and Work Together for a Winning Strategy
Top 10 Essentials of Sales and Marketing Alignment
No Longer Agree to Disagree…It’s Time to Get Along

4. demandworldwide.comCONFIDENTIAL
Copyright © 2014 Demand Worldwide
The relationship between Sales and Marketing
need not be a rocky one any longer. If the two
teams can open up their lines of
communication and realize how integral each
one is to the other’s success, this could be a
match made in heaven. We hope that the
process we have presented in this presentation
will help to encourage both Sales and
Marketing teams in your organization to
communicate and celebrate each other, and
walk hand in hand towards a shared goal –
selling more!
Top 10 Essentials of Sales and Marketing Alignment
No Longer Agree to Disagree…It’s Time to Get Along

5. demandworldwide.comCONFIDENTIAL
Copyright © 2014 Demand Worldwide
Top 10 Essentials of Sales and Marketing Alignment
Longer Agree to Disagree…It’s Time to Get Along
Demand More.
Get the Whitepaper
Get the White Paper.
www.demandworldwide.com

6. demandworldwide.comCONFIDENTIAL
Copyright © 2014 Demand Worldwide
Demand Worldwide is a full-service demand agency helping B2B technology
companies – from start up to established – in the retail sector increase revenue
through demand/brand, go to market (GTM), and communications strategies. The
firm’s unique, holistic approach to demand generation and sales enablement blends
subject matter expertise, creative, and a deep understanding of the space to achieve
measurable results in lead generation, nurturing, and conversion.
About
Paula Levy
Chief Strategy Officer
Jerry Inman
Chief Marketing Officer
A seasoned Chief Marketing Officer focused on the Retail and Technology
industries. For the past 25 plus years, Mr. Inman has created a strong track record
of driving global market share, revenue growth and increased brand equity - for
start-ups to the established. He has spoken at numerous conferences and industry
events and has become sought after for his motivational skills as well as his
knowledge on branding, demand generation, PR, content marketing, SEM,
sales/marketing alignment and innovative integrated marketing campaigns.
A seasoned SVP Global Sales and Industry Business Specialist focused on Retail and
Brands. For the past 25 plus years, Paula has provided consulting services and
technology solutions to the industry based on her depth of knowledge of business best
practices and a detailed understanding of the process focusing on value based selling,
cost savings, operational efficiencies, and go to market strategy. Paula’s customers
have covered a wide range of leading retailers and brands worldwide including Brooks
Brothers, Chanel, Giorgio Armani, Tory Burch, Polo Ralph Lauren, St John Knits,
Escada, Tommy Hilfiger, Valentino, Joseph Abboud, Liz Claiborne, and Calvin Klein.