Lecture 9 for Module 4. ALES204 at the University of Alberta. 2nd year undergraduate communications course for the Faculty of Agricultural, Life & Environmental Sciences.

1. ALES 204 Lecture 9: Speeches Image from: http://uspoliticsguide.com/US-Politics-Directory/US-Politcal-Historical-Speeches/obama_Inaugural.jpg

2. Outline Definition of Rhetoric Obama’s Presidential Inaugural Address Listening Activity Rhetorical Analysis Activity

3. Rhetoric The art of using language effectively

5. a very old black woman’s life experience

6. surviving the war

7. the birth of the Internet

8. uniting the American people

9. electronic voting

11. Listening Activity: Answers The first moon landing = 4 Clue: A man touched down on the moon … A very old black woman’s life experience = 1 Clue: A woman … cast her ballot … 106 … colour of her skin Surviving the war = 3 Clue: the bombs fell on our harbour… The birth of the Internet = 5 Clue: ... a world was connected by our own science and imagination. Uniting the American people = 7 Clue: that out of many, we are one Electronic voting = 6 Clue: she touched her finger to a screen, and cast her vote Restore prosperity = 2 Clue: Despair … conquer fear itself … new jobs

12. Inaugural Address In groups of 3-4 add a comment on today’s blog post (note all group member’s names): What oratorical/rhetorical devices does Obama use to add vitality and force to his speech? (For example, use of refrains such as ”so it has been,” “on this day,” “our time has come”; multiple shifts in sentence lengths; dramatic shifts in tone, such as from enraged to cautionary to hopeful; alliteration, metaphor, simile )

13. Group Activity: Web Quest Obama makes many historical references. What do you know about the topics in the table below? Google, and see what you can find out. Then fill in the google doc: http://www.google.com/fusiontables/DataSource?snapid=S273462gZlo

14. Homework Catch up on your tweets for participation!