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14 tips to market your restaurant, eatery or cafe

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I've compiled a list of 14 tips to Market any food and beverage based business. Restaurant marketing isn’t the same as it has always been. It is critical that restaurants embrace Internet marketing and cultivate a presence online.

Publié dans : Alimentation, Marketing
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14 tips to market your restaurant, eatery or cafe

  1. 1. JESSICA HUGH 14tipsto MarketYour Restaurant, BakeryorCafe
  2. 2. THANKS FOR DOWNLOADING THIS GUIDE TO MARKETING YOUR FOOD & BEVERAGE BUSINESS. You may not know this, but I LOVE FOOD... I love to cook it, eat it, and take pictures of it. Nothing in this world gives me greater joy than my relationship with food.. Unfortunately, it drives me completely crazy when I can't find a review, listing, or even a menu online when making a decision about trying out a new location. Restaurant marketing isn’t the same as it has always been. It is critical that restaurants embrace Internet marketing and cultivate a presence online. Page 2
  3. 3. THE NEXT FEW PAGES HIGHLIGHT MY 14 TIPS ON GETTING YOUR A-GAME ON IN THIS INDUSTRY. Page 3
  4. 4. TIP 1 Have a functional website. Can local customers find your restaurant online? Seriously! Where are you!?!? Make sure new customers are landing on a well- optimized website that does what it needs to do. The key is to get them to your website before they find your competitors. You can create a food blog, list daily specials and direct visitors to your social media profiles and online review sites. Page 4
  5. 5. TIP 2 Engage in local SEO practices. Websites aren’t just for big companies, trust me; now more than ever, small local businesses are realizing the importance of having a website and implementing an Internet marketing strategy. Since 72% of all searches are related to a search for local content, you should be 100% sure that your website will show up for those searches relevant to your restaurant. Page 5
  6. 6. TIP 3 Enlist local food bloggers. Ask local food bloggers to review your restaurant in return for a free meal. The outside link will help with rankings, and the positive review will help your reputation. I know more than handfuls of them across North America, so if you need help with this, drop me a line. Page 6
  7. 7. TIP 4 Monitor review sites. You live or die on your reputation (this is a no brainer), so pay close attention to what people are saying about your restaurant online. This is where your offline visitors can tell the online world about their (hopefully positive) experience at your restaurant. Page 7
  8. 8. TIP 5 Use an online restaurant reservation tool. Invite your customers to make a reservation on sites like OpenTable. You need an online restaurant reservation tool to make it easier for your customers and easier on yourself. And sometimes people just don’t want to pick up the phone – they’d rather make their reservation in just a few clicks. Page 8
  9. 9. TIP 6 Grow your email database. If you compare it to direct marketing, email marketing is more efficient, environmentally friendly and a faster way to keep your customers in the know. Promote your e-newsletters through social media, on your website, and inside your restaurant. You will need to decide what will work best for you. Page 9
  10. 10. TIP 7 Get a social media presence. Strengthen your word of mouth marketing with an interesting, interactive social media presence. This gives you the ability to engage your customers 365 days as year, represent your brand and enlist customers to share their stories. That’s priceless. (I highly recommend Instagram, Pinterest and Facebook - if you're not on them, GET THERE NOW!) Page 10
  11. 11. TIP 8 Don’t disregard anything too quickly. The online world is always changing, so it’s important to keep your eye out for new marketing ventures that have the potential to stick around. Foursquare, for example, isn’t as well-known as Facebook, but that doesn’t mean there isn’t ample marketing opportunity for restaurants. This social platform enables restaurants to offer a variety of deals (for free) that users must check-in to take advantage of. This – along with the fact that users can earn “badges” for checking-in so many times – makes Foursquare a viable marketing option for restaurants. Page 11
  12. 12. TIP 9 Provide enough incentive for people to pay attention. Give your patrons incentive to follow you on social media channels or to come into your restaurant, and make it simple for them to do so. If you constantly put up your restaurant specials on Facebook, your fans will lose interest. Mix it up, don’t be afraid to have fun, and be a part of the local community. Page 12
  13. 13. TIP 10 Run contests. This is a great way to reward social media fans, grow your fan base, bring in more customers, and promote loyalty. Give customers a chance to win a great prize and you’ll give them another reason to come back again. Page 13
  14. 14. TIP 11 Create and implement a customer loyalty program. Send out e-newsletters to those who sign up to be in the program, highlighting exclusive deals. Promote your loyalty program offline and online. Page 14
  15. 15. TIP 12 Give your menu a fresh look. If you already have a great design that works well, this may not be necessary. If you have a boring or outdated menu, however, customers may think your food is not enticing as well. Page 15
  16. 16. TIP 13 Just ask! Ask your regulars and loyal fans offline to ‘Like’ you on Facebook, follow you on Twitter and Pinterest, and help spread the word. Send an email, call those you have a good relationship with, and walk right up to their table while they’re enjoying what they love about your restaurant. Page 16
  17. 17. TIP 14 Manage your online reputation. Review sites have become an integral part of a business’s reputation, and negative reviews have the potential to harm your business. Too many negative Yelp reviews, whether true or not, will turn business away. Asking happy customers to write you a review, as well as responding personally to any negative feedback, is the best way to maintain a positive online reputation. Page 17
  18. 18. LOOKING FOR MORE SUPPORT? I'M HERE TO HELP! Drop me a line at: jessica@inyourpocketconsulting.com OR call 778-385-9634, and we can chat about ways to market your food related business the right way! Page 18

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