Jessica Bales Resume 2016

1. J E S S I C A B A L E S
OBJECTIVE
CAREER RELATED EXPERIENCE
SKILL SET
RELEVANT COURSEWORK
EDUCATION
EXTRACURRICULAR ACTIVITIES
To obtain a career utilizing my marketing, communication, and analytic skills.
Cleveland State University, Cleveland OH
B.A. in Promotional Communication with a focus in Advertising
Graduated May 2013, Cum Laude
• Advanced Advertising
• Principles of Public Relations
• Communication Inquiry
• Persuasion & Attitude Change
• Public and Professional Speaking
• Communication Campaigns
• Psychological Processing of Media
• Media Writing
• Public and Professional Speaking
• Campaign Planning
• Adobe Creative Suite
• Advertising
• Data Analysis
• Graphic Design
• Customer Service
• Social Media
• Microsoft Office
• Leadership and Management
Agents Choice Insurance Agency, Richmond Heights OH
Marketing & Business Development Representative October 2013–Present
• Develop and maintain information packets, presentation materials, and fact sheets used in direct marketing efforts
• Direct production and reporting of clients’ referral activity on a quarterly basis
• Build and maintain relationships with referring agents
• Analyze quotes, sales, and outbound telemarketing to determine future marketing strategies and targeted audience
• Create design guidelines for improved brand image and consistency across marketing materials
• Assist in company-wide database conversion and developing training materials for employees
Centers LLC, Cleveland State University Recreation Center, Cleveland OH
Interim Marketing & Technology Coordinator, June 2013–August 2013
• Used Google Analytics to analyze data from departmental website in monthly marketing reports
• Directed design and production of print, web, and social interaction materials for the entire department
• Developed and implement annual marketing plan
• Collaborated with department programers in implementing marketing projects
• Managed strategic and creative staff of graphic designers, web developers, journalists, and social media assistants
Centers LLC, Cleveland State University Recreation Center, Cleveland OH
Marketing Specialist & Graphic Designer, December 2011–February 2014
• Communicated with targeted corporate and public sector clients in order to solicit new business including
organizing display tables at corporate events and health fairs
• Rock the Rec – An annual student outreach event hosted by the CSU Recreation Center. Designed promotional
material including event logo, web banners, posters, social media advertisements, and activity maps
• Captured and edited photos of programs and events for informational and promotional material
• Became proficient in using Adobe Suite including InDesign, Illustrator, Photoshop, and Lightroom
Student Alumni Association – President and Executive Board Officer
Falling Waters Nursing Home, Toys for Tots, CSU Make a Difference & Do-Gooder Service Days, ACS Relay for Life
Campus Recreation Services: Employee of the Year, Employee of the Month
Cleveland State University: President’s List, Dean’s List
American Red Cross: CPR and First Aid Instructor
VOLUNTEER ORGANIZATIONS
AWARDS AND CERTIFICATIONS
PORTFOLIO: WWW.JESSICABALES40.WIX.COM/PORTFOLIO
EMAIL: JESSICA@BALESFAMILY.NET