Digital Education Systems run in physician waiting and exam rooms are a cost effective way for CROs to recruit patients for trials.

1. NEW COST EFFECTIVE WAY
TO RECRUIT FOR CLINICAL
TRIALS

2. RECRUITING PATIENTS FOR CLINICAL TRIALS IS
VERY EXPENSIVE. A 2011 STUDY BY CUTTING
EDGE INFORMATION SAID THAT 32% OF THE
CLINICAL TRIAL COST IS SPENT ON RECRUITING1.
COUPLED WITH A CLINICAL LEADER ARTICLE
STATING THAT A SINGLE TRIAL TYPICALLY
APPROACHES $100MM IN COST2, YOU ARE
LOOKING AT OVER $30MM IN PATIENT
RECRUITMENT. CROS AND PHARMACEUTICAL
COMPANIES NEED TO EMBRACE NEW WAYS TO
REACH PATIENTS MORE EFFICIENTLY AND COST
EFFECTIVELY.
Sources:
1. http://www.cuttingedgeinfo.com/2011/clinical-trial-cost-drivers/
2. http://www.clinicalleader.com/doc/bring-down-the-cost-of-clinical-trials-with-improved-
site-selection-0001

3. ONE SUCH WAY IS TO UTILIZE
DIGITAL PATIENT EDUCATION
SYSTEMS LIKE HALO HEALTH’S
IN HEALTHCARE OFFICE
WAITING ROOMS. OUR TV
MONITOR BASED SYSTEMS
BROADCAST AD-FREE HEALTH
AND WELLNESS INFORMATION
TO HELP THE PATIENT LIVE
BETTER AND PREPARE FOR
THEIR APPOINTMENT.

4. THEY ARE CUSTOMIZED TO
THE OFFICE’S
DEMOGRAPHICS SO YOU CAN
SPEAK TO THE PATIENT AND
THE PRACTICE STAFF IN
LANGUAGE THEY ARE USED
TO HEARING.

5. The advantages of reaching potential
participants while they are in their physician’s
office are very intuitive:
 Patients are more likely to pay attention to
and favorably receive your messaging while
they are preparing for their appointment.
 Patients are captive in a waiting area so your
messages will rise above the usual media
clutter in their lives.
 Patients can immediately ask their doctor if
they are candidates for the study- and the staff
can help the patient enroll for the screening.

6. THE COST OF THESE
SYSTEMS IS ALSO VERY
AFFORDABLE, USUALLY
COSTING LESS THAN $2000
PER YEAR. SINCE EVERY
SYSTEM IS UNIQUE IN OUR
NETWORK, YOU HAVE THE
OPPORTUNITY TO RECRUIT
FOR MANY DIFFERENT
STUDIES IN THE SAME
OFFICE- SPREADING THE
COST OVER MANY
PROJECTS.

7. ORGANIZATION’S
HEALTH BY
EDUCATING,
ENGAGING AND
EMPOWERING YOUR
CLIENTS, PATIENTS,
AND EMPLOYEES,
CONTACT HALO
HEALTH TODAY!
JIM@HALOHEALS.COM
, @HALOHEALTHINTL,
OR (856) 520-8655.