Studies show that well informed patients are more engaged in their health. They are more receptive to learning how to live healthier and manage their disease states properly. Invest in your patients and they will invest in their health.

1. WELL INFORMED PATIENTS
ARE MORE ENGAGED!

2. WELL INFORMED PATIENTS ARE MORE
ENGAGED!
The above findings were from a 2012 Blue Shield of California
Foundation survey . This is common sense for most people in the
healthcare industry, but the findings were interesting.
Among patients who reported feeling less involved and less informed
about their care, for instance, only 33% said they were comfortable
asking their provider questions. But that number jumped to 67%
among patients who reported being informed about their health. *
* Modern Healthcare article by Maureen McKinney | September 10, 2012

3. INFORMATION IS KING
Among respondents who reported being highly informed about their
health, more than 60% said they always understood treatment plans and
providers' advice, compared with 18% of less informed patients. And
only 44% said their doctor always explains things to them in ways they
can understand. *
* Modern Healthcare article by Maureen McKinney | September 10, 2012

4. CONCERN: PATIENTS DOING OWN
RESEARCH
And in this article from April 21st, 2009 on Better Health Network's
website, Dr. Auerbach wrote how most of his colleagues are looking for
their patients to be more informed and involved in their health. His chief
concern was how the patients would research and receive the information.

5. THE MORE THINGS CHANGE…
What is funny is that today, we are still struggling with ways to reach the
patient. Absorbing media dominates everyone's time from YouTube to
Facebook, but the healthcare waiting areas (exam rooms, lobbies, waiting
rooms) have most stayed trapped in the 1990s.
Mindless daytime TV or drug sponsored "education" is still being shown in
these areas. With rare exception, this programming is not helping patients
learn about their health or health system which should be the goal of this
dwell time.

6. INVEST IN YOUR PATIENTS AND THEY
WILL IN YOU
Healthcare providers need to invest in their patient by working with
companies that provide customized, ad-free digital patient education. This
education can be consumed by the patient whether they are in a waiting
area, admitted as to a facility, or at home. The best part is that the
provider controls the message of the content and the partner controls how
the message gets to the patient.

7. CHOOSE THE RIGHT PARTNER
A company like Halo Health will work with the practice to understand
their needs, develop a custom solution then keep the content fresh and
relevant to the audience.
This communication allows you to better inform your patient base about
your services, staff profiles, community events, and ancillary service
providers. Your patients now are armed to ask questions, better
understand what you are telling them, and more open to guidance.

8. INVEST IN YOUR
ORGANIZATION’S
HEALTH BY
EDUCATING,
ENGAGING AND
EMPOWERING YOUR
PATIENTS, CONTACT
HALO HEALTH TODAY!
JIM@HALOHEALS.COM
, @HALOHEALTHINTL,
OR (856) 520-8655.