During five months we were in charge of the organization of a Business Summit at IE Business School. This Summit has been divided into two events where we presented the industry nowadays and where it is leading to in the short term. ■ The Football Industry Nowadays. We gathered Luis Vicente from Valencia CF, Oscar Guerra from Nike and Fernando Martin from Zuqium ■ The Future of the Sports Industry. We gathered Oscar Peña from Intel & Anderground, Christian Mauriand from iRewind and Asier Arranz from Perception HUB Thanks to this events, we gathered 200 attendees and we encouraged networking between IE students and other Business Schools and some companies here in Madrid.

1. IE Sports Management Club
The Sports Business Summit
would not have been a success
without the great attendance and
involvement of the audience in
both events.
We put a lot of effort into
contacting interesting
and successful speak-
ers and choosing
the right topics they
would discuss with
the audience. We
wanted to gather the
best professionals in re-
lation with the most relevant
topics going on in the industry
nowadays.
In the end we came up with some
of the subjects that we believe are
key in the sports industry nowa-
days: sponsorships, club manage-
ment, licensing, sports agents,
entrepreneurship, eSports and
disruptive technologies.
We are happy with the results of
the Sports Business Summit, as:
We gathered great speakers from
international companies.
We got to know new
people from our
masters, companies
and other business
schools
We succeeded in
terms of attendance,
reaching +150 people.
Moreover, we are happy with
all that we have learnt from our
guests.
In conclusion, thanks to all of you,
we are proud of being the first
team ever at IE Business School
in organizing such a huge event
related with sports
SPORTS
BUSINESS
SUMMIT
The Present and the
Future of the Industry
During two Thursdays we have been lucky to count with great
speakers that went through the current sports industry situation
The club is managed by six coordi-
nators from different countries and
backgrounds. We are all currently
enrolled at IE Business School.
Our efforts are focused on organizing
noticeable events that explain how
the Sports Industry works, describing
its present and future and describing
every aspect within the industry.
All our activities are developed thanks
to the collaboration of IE Career
Management Center.
Laura Atorrisagasti
Sanjay Bisht
Daniel Colino
Jonasz Friedlender
Joaquin Perez del Real
Teresa Saglio
Sports
Management

2. 2 Newsletter Issue n. , January 201
The Football Industry
Nowadays
On April 23rd, we gathered professionals from some of the most influential
companies worldwide in order to share their insights about how the football
industry is being ruled nowadays
As football is the main sport worldwide
,and specially in Spain, we chose it as the
reference point for understanding the sit-
uation of the sports industry.
Our goal was to cover three key areas in
football: clubs, companies and agents.
Firstly, we got Luis Vicente. Current
Chief Marketing & Commercial Officer
of Valencia CF, ex Head of Partnerships
at Manchester City and ex Fifa agent.
He shared his insights about the football
industry and the changes he had faced
since his career began.
Secondly, we got Fernando Martín.
Current CEO of Zuqium. He showed us
the method they follow when valuating
players and deciding their value in euros.
This tool is highly valuated by football
clubs at the time of making certain deci-
sions over their current or future players.
Finally, we got Oscar Guerra.
Current Financial Manager at Nike EMEA
and ex Business Manager at F.A. He
shared his career experience moving from
Analyst in a consulting firm to Nike, a
Sports Company, as well as how the clubs
licenses are managed.
innovation
The key aspect towards
differentiation
Investing in technology is being
used in the industry to improve
the customer experience and
offer a great service. Successful
innovation ensures any compa-
ny of having a better image.
Valencia cf
The most innovative
club
Valencia CF has decided to be
known as the most innova-
tive football club in the world.
Nowadays they are struggling
to get this recognition. Prove of
this are the VR areas that are
installed in their stadium.
nike
How the club licences
are managed
Oscar Guerra shared his expe-
rience with us when manag-
ing the licenses of teams and
how the new club items are
launched depending on the
contract.
Zuqium
Making business out of
sports activities
There are a lot of activities out-
side of actual sports. There are
teams acquisitions, talent net-
works or intermediaries.
Fernando Martin gives advice
to teams when selling or buy-
ing players as well as to how to
invest their money
Career Management Center
We are thankful to Career
Management Center, because
they have supported us at the
time of defining the schedules
and choosing the venues, as
well as defining the dates and
choosing speakers.
Their support is unvaluable
and we will never forget their
importance in this project.

3. 3StockInDesign Inc.

4. 4 Newsletter Issue n. , January 201
Throughout three panels we will be sharing and discussing
insights about the main challenges and changes happening
in the industry nowadays.
SCHEDULE
Moderator: Eduardo Fernandez-Cantelli
16:30 MEET AND GREET
16:50 INDUCTION SPEECH
17:00 SPORTS MANAGEMENT IN FOOTBALL CLUBS
Luis Vicente. Chief Marketing & Commercial Officer at Valencia CF
17:50 10’ PAUSE
18:00 SPORTS AGENTS: MAKING BUSINESS OUT OF
EXTERNAL ACTIVITIES
Fernando Martín. Founder and CEO of Zuqium International
18:50 20’ BREAK
Special Guest
19:10 CLUB SPONSORSHIPS
Oscar Guerra. Financial Manager at Nike Global Football
20:00 COCKTAIL
SPORTS MANAGEMENT CLUB · CAREER MANAGEMENT CENTER · IE BUSINESS SCHOOL // sportsmanagement.club@ie.edu
THE FOOTBALL INDUSTRY NOWADAYS
APRIL 23RD
· MARIA DE MOLINA 4 (E107)
SPORTS
BUSINESS
SUMMIT

5. 5StockInDesign Inc.
The Future of the Sports
Industry
On 30th April, we invited professionals with international experience to share
with us their vision about where the sports industry is heading
technology
The Future
Technology surrounds us. It
seems that it is only related
with devices but, it is every-
where. In sports, technology
has an increasing presence and
this will shift the way sports are
perceived into a more digital
world.
anderground
eSports as the future of
Sponsorships
Ánder Peña, an eSports spe-
cialist for Intel, has shown us
the power of eSports and the
huge opportunity that they of-
fer to companies when signing
a sponsorship.
irewind
Entrepreneurial spirit
Christian Mauriand founded
iRewind in 2011 in Switzerland.
Since then, they have rapidly
expanded around Europe.
Want to know more? Check
this out:
Presentation Video
perception hub
Usage of disruptive
technology
Asier Arranz has 8Y of experi-
ence developing his owns tech
projects and through his career
he has been granted with nu-
merous honors and awards for
his innovations. He gave a pre-
sentation about Virtual Reality
Campus Life
Campus Life has helped us in
many ways, specially booking
the venues and taking care of
the small details.
We thank them for the
support and for helping us
with every event we organize.
We concluded that nowadays technolo-
gy is being introduced more and more in
sports corporations, so we continued this
path to talk about the Future.
Firstly, we got Ander Peña. Current
CEO of Anderground and external consul-
tant at Intel. He owns an eSports platform
called OGS and he shared with us all the
sponsorships opportunities available on it
Secondly, we got Christian Mau-
riand, Co-Founder of iRewind. He
presented us his company and the main
challenges faced when developing his
tech-based idea.
Finally, we got Asier Arranz, Virtual
Reality Specialist. He presented a blend of
disruptive technologies and he explained
how they will change sports and other in-

6. 6 Newsletter Issue n. , January 201
The Future of
the Sports Industry
Going Digital
Discover how communication and the way we behave will change. Meet a successful entrepreneur and hear his keys
to build up his company. Moreover, hear from new types of sponsorships in eSports events and what opportunites this
industry can offer us.
Virtual Reality
• Changes in our daily life
• Impact on the way we communicate
• Applications of Virtual Reality
eSports
SPORTS
BUSINESS
SUMMIT
• Challenges faced when entrepreneuring
• Building up the idea
• Irewind success
Entrepreneurship
• eSports: History and growth
• Opportunities within the eSports sector
• Reaching a young audience using sponsorships
Perception
HUB
iRewind
April 30: C/Serrano 105 (S105) -16h30

7. 7StockInDesign Inc.
Throughout three panels we will be sharing and discussing
insights about the main changes happening in the industry
nowadays and where they are leading to.
SCHEDULE
Moderator: Eduardo Fernandez-Cantelli
16:30 MEET AND GREET
16:50 INDUCTION SPEECH
17:00 E-SPORTS: THE FUTURE OF THE INDUSTRY
Ánder Peña. Founder of Anderground.
External Consumer Marketing Consultant at Intel
17:50 10’ PAUSE
18:00 ENTREPRENEURING IN THE SPORTS INDUSTRY
Christian Mauriand. Entrepreneur & Co-Founder of iRewind (Winner of
the Grand Prix at Geneva International Invention Salon 2014)
18:50 20’ BREAK
19:10 VIRTUAL REALITY: THE NEXT STEP IN COMMUNICATION
Asier Arranz. Developing projects all around the world about Virtual
Reality and Perception Technologies.
20:00 COCKTAIL
SPORTS MANAGEMENT CLUB · CAREER MANAGEMENT CENTER · IE BUSINESS SCHOOL // sportsmanagement.club@ie.edu
THE FUTURE OF THE SPORTS INDUSTRY
APRIL 30TH
· SERRANO 105 (S105)
SPORTS
BUSINESS
SUMMIT

8. Laura Atorrisagasti
Sanjay Bisht
Daniel Colino
Jonasz Friedlender
Joaquin Perez del Real
Teresa Saglio