The document discusses trends in airport parking and how APCOA is addressing these trends. It provides examples of APCOA's services at various airports. APCOA is focusing on convenience solutions like mobile and online booking, meeting demand through dynamic pricing and maximizing space using bumper-to-bumper parking. APCOA also offers premium services like valet parking and partnerships with airline loyalty programs to attract more customers and increase non-aviation revenues for airports. Overall, APCOA aims to fully integrate parking into the travel process through innovative solutions.

1. Latest
trends in
airport
parking!
by Peter Schneck
London, 16.11.2011
1

2. Facts
Growing contribution from parking
Trend
Slots and security
Aviation
Ground handling
Airport
revenues
Retail and gastronomy
NonAviation
Parking
Most revenue
sources
expected to
remain flat –
importance
of parking
contribution
will increase
Other
2

3. Facts
Convenience and speed are of essence
Parking has to
be fully
integrated in
the mobility
chain
3

4. Facts
Smart phones / mobile units are key
Mobile
solutions for
parking are
key to
convenience
and superior
service!
4

5. Journey into the future of parking
A My travel arrangements
B How to get to the airport
C Superior value proposition
D Home sweet home!
5

6. A My travel arrangements
APCOA
6

7. A My travel arrangements
Case study Luton airport
Web booking
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8. A My travel arrangements
APCOA web booking engine at Luton airport
Guaranteed space with web booking engine
Specific APCOA services
Online reservations.
Guaranteed space at preferred
parking site.
License plate recognition, 2D barcode or
SMS identification at the gate.
8

9. B How to get to the airport
APCOA
APCOA
9

10. B How to get to the airport
Point2Point
Options
Taxi
Public transport
Kiss & Fly
Off-AirportParking / Shuttle
10

11. B How to get to the airport
Car2Infrastructure
Point2Point
Information on flight schedule
11

12. C Superior value proposition – Case
Taxi management at Stockholm airport (1/2)
Taxi management: Better service and more revenue
Airport challenge
Airports are faced with the task to control
and to secure the taxi area at the Airport
whilst providing sufficient taxis to the right
terminal at the right time.
12

13. C Superior value proposition – Case
Taxi management at Stockholm airport (2/2)
Taxi management: Better service and more revenue
Specific APCOA services
Design/set-up of taxi management
system/area.
Management of taxi supply: terminal demand
management and positioning of taxis.
Provision of dedicated APCOA software as
well as hardware.
Reservation handling.
Information centre.
Waiting room for cab drivers and
food service.
13

14. C Superior value proposition – Case
Case study Stuttgart airport
Valet parking
Airport, Stuttgart
14

15. C Superior value proposition – Case
Valet parking at Stuttgart airport
Premium product valet parking
Airport challenge
Premium customers require premium
service to improve their Airport experience.
Specific APCOA services
Drop-off and return of the car in front of the
terminal.
Security and insurance measures (pictures
to document state of the car at time of
delivery; special parking zone).
Tracking of all movements of the car
through an attached barcode.
Payment at VIP desk (i.e. no queues and
immediate receipt of the car).
Additional services (car wash, refuelling …).
15

16. C Superior value proposition – Case
Case study Stuttgart airport
Yield management
Airport, Stuttgart
16

17. C Superior value proposition – Case
Yield management Stuttgart airport
Yield management increases revenue per customer
Airport challenge
To maximise revenue and profit of the parking
operation, it is important to provide the right
service, at the right time for the right price.
Specific APCOA services
Monitoring of utilisation
Adaption of parking surfaces to meet demand
Harmonisation of tariffs (same offer – same
price – easy communication)
Adjustment of individual tariffs based on price
sensitivity
Communication of the ideal tariff to the
individual customer segments
17

18. C Superior value proposition – Case
Fast lane
18

19. C Superior value proposition – Case
Fast lane
Fast lane: From the parking lot directly to the gate
Airport challenge
Continuously expanding offer of premium
products to ease the Airport experience and
to allow for more time to shop at the Airport
for the business or luxury traveller remains
on the top of the list for most Airports.
APCOA solution
APCOA offers a „fast lane“ package. Aimed at
business and luxury travellers the fast lane
package provides a „bee-line“ from the parking
lot to the boarding gate: offering additional
convenience as well as additional time to the
passenger to shop at the Airport.
Specific APCOA services





Express parking in front of the terminal
Fast lane check-in and luggage drop-off
Fast lane for customs and security
Payment at VIP desk
Car retrieval at terminal (i.e. valet return)
19

20. C Superior value proposition – Case
Forecourt marshalling
20

21. C Superior value proposition – Case
Forecourt marshalling
Controlled terminal forecourt fends off
„parking pirates“
Airport challenge
The maintenance of a controlled and
organised forecourt area for security
purposes and to improve traffic flow is
fundamental to the Airport’s daily business.
APCOA solution
APCOA offers complete control of the forecourt
area of the terminal, by demanding a fee for car
entrance, controlling off-site „parking parasites“
through a drop-off fee and improving traffic
flows.
Specific APCOA services
Set-up of the drop-off area.
Management of equipment
(hardware and software).
Transparent access of taxis, hotel shuttles, etc.
Management of parking fines in forecourt area.
21

22. C Superior value proposition – Case
Case study Gatwick airport
Bumper to bumper parking
22

23. C Superior value proposition – Case
Bumper to bumper parking at Gatwick airport
Bumper to bumper parking increases utilisation
Airport challenge
Limited parking capacity on-site poses a
significant difficulty for many Airports that
have limited space.
APCOA solution
APCOA increases utilisation of existing
parking area. Parking demand can be met
postponing CAPEX for setting-up new
parking sites. In addition, customers can
benefit from the more convenient valet
parking.
Specific APCOA services
Handling of the valet parking operation.
Provision of custom-made APCOA software
to optimise positioning of cars – thus moving
cars to the front of the queue when required
by customer.
23

24. C Superior value proposition – Case
Case Study Luton airport
Dynamic pricing
Dynamic pricing further increases total revenue
Airport challenge
Pricing at Airports today is often static and
does not reflect the current booking
situation, seasonal change of demand etc.
24

25. C Superior value proposition – Case
Dynamic pricing at Luton airport (2/5)
Dynamic pricing further increases total revenue
APCOA solution
Specific APCOA services
APCOA introduced a dynamic pricing
scheme at Luton Airport for all online
reservations. However, prices at the gate
are always fixed-and premium prices.
Management of online reservations.
Design of pricing scheme.
Constant adjustment of prices.
25

26. C Superior value proposition – Case
Tariff Zones by LPR
Discount
Normal
Premium

27. C Superior value proposition – Case
Case study Oslo airport
Cooperation with airline loyalty programme
Airport, Oslo
27

28. C Superior value proposition – Case
Cooperation with airline loyalty programme at Oslo airport
Cooperation with loyalty programmes expands customer base
Airport challenge
Airline operators are looking to create
additional benefits to their premium
customers – starting on the ground already.
APCOA solution
APCOA has set up a cooperation with the
SAS loyalty programme, offering special VIP
valet parking services to „Pandion“ status
members. The services are free to the
passenger’s but are invoiced to SAS directly.
Specific APCOA services
VIP Valet Parking Service.
Invoicing to SAS.
28

29. C Superior value proposition – Case
Case Study Malpensa Airport
Top car parking
29

30. C Superior value proposition – Case
Top car parking at Malpensa airport
Top car parking for premium cars
Airport challenge
APCOA solution
Luxury customers are often hesitant to leave
their high-end car in a parking garage and
therefore are likely to take a taxi to the
Airport.
APCOA offers additionally to valet parking
services, the „top car parking“, that provides
additional security measures and
insurances for cars.
Specific APCOA services
Valet parking services.
Additional security measures.
30

31. C Superior value proposition – Case
Case study Oslo airport
Customer group specific marketing
Airport, Oslo
31

32. C Superior value proposition – Case
Customer group specific marketing at Oslo airport
Marketing campaigns increase parking
Airport challenge
APCOA solution
Diverse customer groups with a variety of
different needs have to be addressed with
an individual marketing approach.
APCOA has significant experience in
recognising the individual customer groups
and actively addresses their specific
requirements.
32

33. C Superior value proposition – Case
Customer group specific marketing at Oslo airport
Marketing campaigns increase parking
Specific APCOA services
Customer surveys and segmentation
Tailored parking opportunities for customers
(e.g. business parking close to terminal/valet
parking, holiday parking on remote location
for an attractive price)
Special promotions to increase the
frequency of different customer groups.
Marketing activities
Customers perceive driving to the Airport as
the most convenient option (Gallup survey).
35 % park car at the Airport, whereas only
21 % use Airport express train (Gallup
survey).
Parker/Passenger quota shows impact of
marketing activities.
33

34. C Superior value proposition
 Couponing
 Information on flight
 Shopping information
Increase nonaviation revenues
34

35. D Home sweet home
Prebooking
2 D - Vouchers
Payment
methods
Mobile units via
NFC
Contactless
credit cards
Cash
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36. D Home sweet home

37. Thank you for
your attention!
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