Choisir et utiliser efficacement les réseaux sociaux (LinkedIn, Twitter, Facebook...) pour construire ma carrière. Inclure le SEO et le personal branding pour être identifié et recruté.

1. Joelle Walraevens-de Luzy
Career week
&
Professional social networks
joelle@hubicc.com

2. Joelle Walraevens-de Luzy
Bio…
joelle@hubicc.com
Joelle Walraevens – de Luzy
•
Graduate in HR in 1997
•
18 years professional experience in France &
International
•
8 years as recruiter & head hunter
•
Trainer since 2013; LinkedIn expert
•
CEO and founder of Hubicc
Where to find me : LinkedIn; Twitter, Scoop it
G+; Fb, Instagram

3. Joelle de Luzy - Walraevens
« Find a job in 1996 »

4. Joelle de Luzy - Walraevens
« Find a job today »

5. Joelle de Luzy - Walraevens
«Find a job today»«Find a job in 1996»

CV Word by Mail

Phone

Web sites

Newspaper

Specialized magazine

Email

Local area
An interesting infographic : http://theundercoverrecruiter.com/wp-
content/uploads/2011/10/Before-LinkedIn-How-Did-Our-Ancestors-
Find-Jobs.png

Web sites

Social Networks

Email

Blogs

Worldwide

Realtime

Instant messaging

6. Joelle de Luzy - Walraevens
Some more recent milestones from
the world of job applications:
1983: Faxing your application is all the rage
1989: You could actually email it over
1999: The first job board pops up online
2005: YouTube was created and video got easier than ever
2012: 66% of adults use social media
2017: Telepathy replaces social media ?

7. Joelle de Luzy - Walraevens

8. Joelle de Luzy - Walraevens
E-reputation & recruitment :
I Want to be found !

9. Joelle de Luzy - Walraevens
Goal :
Optimize your presence in search results in order to :
- establish professional expertise (meaning professional
reputation)
- provide relevant background information to potential
recruiters and employers

10. Joelle de Luzy - Walraevens
Build :
Your ideal keywords list :

professional target keywords

related to your ideal job

identified keywords in joboffers

Included into your user profils on social media

11. Joelle de Luzy - Walraevens
SEO on Resume & social network :

Modified resumes when applying for position to reflect keywords/professional
duties in job posting

Drafted « elevator speech », branding statement and other background
information to use in professional description

Tracked status of job applications/interviews/other activities via Excel spreadsheet
to determine efficacy

Researched potential contacts & employers via search engines, LinkedIn and
Twitter on kewwords combination

12. Joelle de Luzy - Walraevens

13. Joelle de Luzy - Walraevens
Case study : LinkedIn
How to build your LinkedIn profile with SEO, « elevetor speech » and
personal branding ?
Keywords : LinkedIn, training

14. Joelle de Luzy - Walraevens
Case study : LinkedIn
Tools to use to find a job/internship on LinkedIn
1. Make advanced search using KEYWORDS & build a professional network

15. Joelle de Luzy - Walraevens
Case study : LinkedIn
Tools to use to find a job/internship on LinkedIn
2. Join groups you are interested in, and INTERACT

16. Joelle de Luzy - Walraevens
Case study : LinkedIn
Tools to use to find a job/internship on LinkedIn
3. Follow companies you would like to work in

17. Joelle de Luzy - Walraevens
Case study : LinkedIn
Tools to use to find a job/internship on LinkedIn
4. Jobs :

select job offers you may be interested in, using KEYWORDS

Set up your job preferences

18. Joelle de Luzy - Walraevens
Twitter to find a job
•
Create your profile (bio + photo + location) using Keywords and #
•
Post recent information
•
Follow people related to your goal
•
Messages of maximum 140 characters
•
Always put an # in the message you post
•
Make specific searches with # and Keywords
•
Micro-blogging platform with instant messages
•
Build your own community

19. Joelle de Luzy - Walraevens
Twitter : example
Company
name & logo
Picture & smile Communication
Personal info
+ location +
common
interests with
# to
keywords

20. Joelle de Luzy - Walraevens
Success stories : they found a job with LinkedIn
Jacob Erlick/pricing analyst/Southwest Airlines/Dallas,
Texas
Jacob had dreamed about working at Southwest Airlines for as long as he
can remember. He applied and interviewed for internships and full-time
jobs to no avail. But after each meeting, he connected with each
Southwest employee and recruiter on LinkedIn. With a growing family to
support, he eventually accepted a job at a B2B IT company. Then one day
he noticed that Linkedin's "People You May Know" module suggested he
connect with a Southwest recruiter he was linked to through another
connection. He sent the recruiter a connection request and she
responded asking if he had time to chat about a job opening. On Aug. 27,
2012, Jacob joined Southwest.
To read the complete article : Link : http://bit.ly/2iUdMmJ

21. Joelle de Luzy - Walraevens
Success stories : they found a job with Twitter
Twitter Introduced Me to An Internship Opportunity -- and a Job !
I graduated from UCLA last June and was looking for PR jobs to apply
to [in Austin]. I started following Bread & Butter's Twitter account
along with many other firms, and soon saw they were looking for
interns. After interviewing, I was offered the internship but because I
needed to pay the bills, I declined it. I ended up back in San Francisco
but kept in contact with the Bread and Butter team in Austin and I
saw they were tweeting about an opening in their new San Francisco
office this past May. [The team in Austin] gave me great
recommendations and I quickly began working at the SF office.--
Jessica Humphrey, Assistant Account Executive, Bread & Butter Public
Relations
To read the complete article : Link : http://bit.ly/2j93izK

22. Joelle de Luzy - Walraevens
Some useful links ….
1. Building your professional online presence
http://bit.ly/2j93Gyq
2. Using social media to get a job
http://bit.ly/2j948wu
3. How to use twitter to find a job
https://biginterview.com/blog/2015/03/twitter-jobs.html
4. How to land a job using social media
www.forbes.com/video/4447449812001/

23. Joelle de Luzy - Walraevens