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Littworld Edition:
Making Your
Message Stick
in an infoGRAPHIC world
Hashtag: #Missiographics
Our Mission #GMIResearch
Our Mission:
GMI leverages research and technology to create,
cultivate, and communicate mission information leading
to insight that inspires Kingdom service.
2
Information
Provision
Decision
Support
Kingdom-Centered
Outcomes-based
Evaluation
The Knowledge Stewardship Cycle
Too little discernment!
Too Much Data . . .
We are seeing a shift
Where are the words going?
• “A visualization of data or ideas that tries to
convey complex information to an audience in
a manner that can be quickly consumed and
easily understood. “
The Power of Infographics
by Mark Smiciklas)
Defining Infographics
#’s on Visual Communication
90% 40% 12%
of info
transmitted
to the brain
is visual
of people
respond
better to
visual info
than text
growth in
traffic for
publishers
using
infographics
• Summarizing more in-depth content
• Explaining how things work
• Helping others to share your ideas
• Raising initial awareness
But how do you use them?
• Have a Process
• Get the data right
• Integrate the visual theme
• Make it actionable
• Think about how it will be used
Key Tips
We are seeing a shift
Does the Picture Match the Data?
http://www.dailyherald.com/article/20141203/news/141209467/
Does the Picture Match the Data?
Does the Picture Match the Data?Does the Picture Match the Data?
• Statistics – what are the #’s?
• Process – how does it work?
• Ideas – what’s the big picture?
• Chronology – when did it happen?
• Geography – where is it?
• Anatomy – how is it made up?
• Hierarchy – how is it organized?
• Relationships – how are things connected?
• Personality – can I humanize it?
– By Mark Smiciklas, The Power of Infographics
Data that Works Visually
Stats
Process
BigIdea
Chronology
Geography
Anatomy
Hierarchy
Relationships
Personality
• Infographics don’t replace larger content
• Use the visuals created in multiple ways
• Create video with the infographic content
• Think about all the ways this content will be
used
Part of Your Ecosystem
7 Stats You Need to Know to Serve the King in
2015
Ecosystem Example
Presentation Infographic Video
Using Books as Resources
Sharing Data About Reading Trends
Visual Book Info
Infographic Books
Missiographics 1.0
• A powerful visual/full-
color book
• Over 15 infographics
with analysis
• Links to enhanced
content
• Covering a variety of
global topics
Join us in Visualizing the Kingdom
www.missiographics.com
Jon.hirst@gmi.org / @JonHirstGMI
www.gmi.org/
www.infogr.am
www.piktochart.com

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Making Your Message Stick in an Infographic World - Littworld 2015

  • 1. Littworld Edition: Making Your Message Stick in an infoGRAPHIC world Hashtag: #Missiographics
  • 2. Our Mission #GMIResearch Our Mission: GMI leverages research and technology to create, cultivate, and communicate mission information leading to insight that inspires Kingdom service. 2 Information Provision Decision Support Kingdom-Centered Outcomes-based Evaluation The Knowledge Stewardship Cycle
  • 3. Too little discernment! Too Much Data . . .
  • 4. We are seeing a shift
  • 5. Where are the words going?
  • 6. • “A visualization of data or ideas that tries to convey complex information to an audience in a manner that can be quickly consumed and easily understood. “ The Power of Infographics by Mark Smiciklas) Defining Infographics
  • 7. #’s on Visual Communication 90% 40% 12% of info transmitted to the brain is visual of people respond better to visual info than text growth in traffic for publishers using infographics
  • 8. • Summarizing more in-depth content • Explaining how things work • Helping others to share your ideas • Raising initial awareness But how do you use them?
  • 9. • Have a Process • Get the data right • Integrate the visual theme • Make it actionable • Think about how it will be used Key Tips
  • 10. We are seeing a shift
  • 11. Does the Picture Match the Data? http://www.dailyherald.com/article/20141203/news/141209467/ Does the Picture Match the Data?
  • 12.
  • 13. Does the Picture Match the Data?Does the Picture Match the Data?
  • 14. • Statistics – what are the #’s? • Process – how does it work? • Ideas – what’s the big picture? • Chronology – when did it happen? • Geography – where is it? • Anatomy – how is it made up? • Hierarchy – how is it organized? • Relationships – how are things connected? • Personality – can I humanize it? – By Mark Smiciklas, The Power of Infographics Data that Works Visually
  • 15. Stats
  • 24. • Infographics don’t replace larger content • Use the visuals created in multiple ways • Create video with the infographic content • Think about all the ways this content will be used Part of Your Ecosystem
  • 25. 7 Stats You Need to Know to Serve the King in 2015 Ecosystem Example Presentation Infographic Video
  • 26. Using Books as Resources
  • 27. Sharing Data About Reading Trends
  • 30. Missiographics 1.0 • A powerful visual/full- color book • Over 15 infographics with analysis • Links to enhanced content • Covering a variety of global topics
  • 31. Join us in Visualizing the Kingdom www.missiographics.com Jon.hirst@gmi.org / @JonHirstGMI www.gmi.org/ www.infogr.am www.piktochart.com