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Chapter 7

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José Faia
José Faia
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Consumer markets Chapter 7 Markets
Consumer buying behaviour ,[object Object]
Consumer market ,[object Object],[object Object],[object Object]
Influencers of consumer behaviour ,[object Object],[object Object],[object Object]
Cultural factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Consumer buying roles ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Personal factors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Psychological factors ,[object Object],[object Object],[object Object],[object Object]
Buying decision behaviour ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Figure 7.5  Four types of buying behaviour Source : Adapted from Henry Assael, Consumer Behaviour and Marketing Action , 6th edition, p. 67 (Boston, MA: Kent Publishing Company, 1987) © Wadsworth Inc. 1987. Reprinted by permission of Kent Publishing Company, a division of Wadsworth Inc.
Buyer decision process ,[object Object],[object Object],[object Object],[object Object],[object Object]
Figure 7.7  Steps between evaluation of alternatives and a purchase decision Typical consumer evaluation process

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Chapter 7

  • 1. Consumer markets Chapter 7 Markets
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11. Figure 7.5  Four types of buying behaviour Source : Adapted from Henry Assael, Consumer Behaviour and Marketing Action , 6th edition, p. 67 (Boston, MA: Kent Publishing Company, 1987) © Wadsworth Inc. 1987. Reprinted by permission of Kent Publishing Company, a division of Wadsworth Inc.
  • 12.
  • 13. Figure 7.7  Steps between evaluation of alternatives and a purchase decision Typical consumer evaluation process