Project 1

1. Communication Method
Evaluation
Joshua Blakeley

2. ASA Codes
Number Name Brief Description
1 Compliance Do not lie to customers.
2 Recognition of
marketing
communications
Make it look like a advert. (Give it colours that
resemble the company, also use the company logo.)
3 Misleading Adverts It must actually tell what the product really is.
4 Harm and Offence Try not to offend people.
5 Children Don’t pressure or influence children to do things.
6 Privacy Get permission from people before doing things.
13 Food, food
supplements
and associated
health or
nutritional claims
Don’t promote bad food habits & don’t say
something has positive influence without evidence
that is does.

3. Mind Map
Coca-Cola
Seasons
Family
Events
SummerChristmas
Winter
Colours
Red
White
Names on
BottlePlaces on
Bottles
Sharing a
Coke
Sunset Background
On the
Beach
Olympics
Snow Ice
Sunset
Bottle
16-19
Vibrant
Colours
Up to
date/Modern
Bonfire Night
4th of July

4. Mind Map
• Strengths of using this method
– Distributes Ideas to specific areas. It makes it easier to read as an outsider to find the
others idea.
– It makes it more visually appealing to use because you doing have to look at a compact
word document while you could look at well spread work that’s easier to read.
– You can make it to show you different visual ideas with pictures to give you a strong idea
on where the design is going.
– You can add as much detail as you please which can strengthen the idea to give you even
more creative free range.
• Weaknesses of using this method
– Can become cluttered and hard to understand. Which makes it hard to create a final
design.
– It can be hard for others to see what you envision as you might have laid it out in a way
you understand but others might not.
– You might go overboard and include things that aren’t necessarily needed.
• Did you like using this method? Why?
Yes because its quick and simple to do. It makes it easier for others to understand and
comprehend.

5. Mood Board

6. Mood Board
• Strengths of using this method
– You can easily see what's in front of you. Which gives you easy access to
make a great advert that’s original.
– It give you an idea on what’s already been done, and what’s original which
can be crucial when making your final design.
– You get to see the creative side take over and see what you think is
acceptable as an advert, which can influence the final design massively.
• Weaknesses of using this method
– It takes time to find the images. This makes it hard to convey your ideas
with ease.
– Its harder to use as there is no visual aesthetic, therefore making it harder
to represent your idea to others without painting a picture.
– You could just find nothing that would work with the brand.
• Did you like using this method? Why?
Yes because its fun to look at so it entices you to stay on task. Which
makes you get closer to the final product.

7. Style Sheet

8. Style Sheet
• Strengths of using this method
– You can see what your working with. It shows you the general brand text.
– You can experiment with different fonts and styles for your final product so
you can make a decision before you have started the final production phase.
– You can get a feel of how much text is too much with the specific font and also
you can see if the fonts lettering is any good for your design or if you want to
go in another direction.
• Weaknesses of using this method
– Taking the time to find the correct/appropriate fonts because its hard to
search for the font for my specific idea.
– Not easy to find exact fonts for specific brands.
– You might not like the design so you might spend more time trying to find the
perfect font instead of working on the final product.
• Did you like using this method? Why?
Yes because I got to find the specific font for my final product. This will
make it easier for the final production stage.

9. Layout Plan
Logo
Relatable
colour to the
brand
Positive Review here
Follow The Sun
Positive Review here
Sunset
background

10. Layout Plan
• Strengths of using this method
– Gives you a general sense of your idea, and how it will be laid out.
– You can use the first design to make more improvements to give it more
variation to other Coca-Cola adverts.
– You can give yourself a base idea that can be improved in the future to make
the perfect advert.
• Weaknesses of using this method
– Didn’t have a general idea straight away, so it was hard to generalise what I'm
doing.
– You might not be able to expand on the idea so it might become like an
existing advert for another company.
– You might just be taking an already existing item and revamping it, so its not
an original idea its just a rip off, also another company might have done the
design you planned on doing.
• Did you like using this method? Why?
No because I found it hard to put ideas down. Which makes it hard for you
to decide on specific areas being how they are.

11. Brainstorm
Entices
the
Listener
Something that doesn’t
make the listener switch
radios.Makes the
listeners
want the
product
advertised
Bold
Voice
Shows
enthusiasm
towards
the product
Tells the
listener
where to
buy the
productTells the listener
what specifically
the product
does
Tells the
listener
how to
use the
product.
Gives the
listener
something
to try.
Something
that makes
the listener
tell their
friends and
family
Recognizable voice
A voice fit for
radio
Telling
the truth
Give it a
recognizable
jingle that sticks
in their mind

12. Brainstorm

13. Brainstorm
• Strengths of using this method
– Gives you insight to where you want to take your design. It can help you go
forward with your final design.
– Which can help you propel your groups thought process.
– You can see what other companies employ into there marketing strategies to get
people to buy there products. Which can influence the way the radio ad is
created and designed.
– You get to see others ideas which can influence you own ideas.
• Weaknesses of using this method
– It was hard to come up with strong ideas that fit the criteria.
– It was also hard putting ideas down that might have been overcomplicated.
– Its also hard to come up with original ideas that don’t repeat a point.
– It also became difficult to fully stretch out ideas to maximum potential, its hard
because it takes time to see what's good and what's too far.
• Did you like using this method? Why?
No because it was hard to come up the ideas the worked well with the Coca-
Cola brand. It was difficult to think about the colours in perspective. It was also
hard to come up with ideas as a group.

14. Informal Pitch
• Strengths of using this method
– You get to see what other people thing about your idea, which can give a general sense of feel for
your idea to see if you want to change it.
– It gives you a chance to show what you can do, which can open new avenues in the future.
– You get to see what other people have as ideas for a radio advertisement, which could make you
want to change you original idea.
– Your ideas can be reviewed and you get a chance to make changes according to feed back which
makes it easier to improve.
• Weaknesses of using this method
– You might get flat out rejected and have to come up with a whole new idea. Coming up with a new
idea can take up a lot of time that could be used to make your previous design better.
– Its hard to come up with solid ideas that will wok for the company as they might want something
specific and you might not follow the brief perfectly.
– Its also hard to communicate as a group as others sometimes have different ideas that are hard to
incorporate.
– When coming up with ideas that are original as so much has already been done by other companies.
• Did you like using this method? Why?
no because its hard to pitch to anyone, which can make the out come differ.

15. Formal Pitch
• Strengths of using this method
– You can paint a picture for the audience and the producers.
– It can be made and planned in great detail which can give the producers get a
better more detailed idea of what you envision.
– You get to set everything in order and step back and see what you idea really
means.
– It makes your idea set in stone so you can be 100% focused on that being
done.
• Weaknesses of using this method
– It takes a lot of time to come up with wording and spelling.
– It can be harder to come up with a large amount of detail.
– You might not make something appealing to the audience which could cost
you, as you might have to come up with a whole new idea.
– You might not 100% like the idea so you could slack in tackling the full
production.
• Did you like using this method? Why?
No because it was incredibly hard to make solid ideas that were well
detailed and thought out which made it harder to finish the document.

16. Initial Reaction - Advergame
• At first I though it would making a straight
animation but when actually making these
characters it gives you a general perspective
on what it takes to design and putting the
thought process into each character takes a
lot of characteristics because you have to
think about each character and what they
would be like, so it makes me change my
perspective on how any game with a small
story in is made.

17. Initial Reaction
• Strengths of using this method
– You can see what you really think about a certain type of media and its styles.
– You can express your opinion on the type of media, and it makes you feel
differently about the genre.
– You get a chance to see what you thought before and after doing the task.
– You can and compare with others to see how they reacted to the project and
how they experienced it.
• Weaknesses of using this method
– You might not like the type of media at all which could make the quality of
your work differ.
– Your initial idea could be bad and make it harder to produce ideas for the
project.
– Your initial reaction might not be what you expected and might make you feel
that the concept is a bad idea
• Did you like using this method? Why?
-- Yes because I could express my opinion of the type of media which
meant I could see what I thought of the idea.

18. Sketches

19. Sketches
• Strengths of using this method
– You can draw you design then scan it into your computer.
– You can come up with more ideas.
– You might be more artistic than technical so it would be easier to draw your
design.
– It can be whatever you want it to be, within your creative outlet.
• Weaknesses of using this method
– It takes a lot of time to scan the images in.
– You might not be very good at drawing so your sketch might not be what you
wanted.
– It might take a lot of time thinking about what your going to do.
– You could be experimenting with what’s good and its design.
• Did you like using this method? Why?
No because it takes a lot of time to make what you really want and it takes
time to perfect your idea.

20. Formal Proposal
• Strengths of using this method
– You can give detailed descriptions of your idea.
– You can lay it out for other to see your idea in an easier way.
– It makes you think about what the product really means to you
and how your advergame works with the companies brief.
• Weaknesses of using this method
– It makes you have to give immense amount of detail.
– You have to spread everything out and do more research for the
terms and conditions and find out if its acceptable for other
countries and religions.
• Did you like using this method? Why?
No because it made me have to research more about the
terms and conditions.