The document describes SCA Promotions' Software Development Kit (SDK) that allows companies to integrate sweepstakes and instant win games into their online, mobile, and social media platforms. The SDK makes it easy for companies to offer prizes and promotions to drive consumer behaviors like app downloads, registrations, content uploads, and social sharing. It also provides tools and pre-built solutions to create campaigns across different technologies and customer touchpoints.

1. Software Development Kit (SDK) Solution
2013
New Draw Server Solution: SCA Promotions can run Instant
Win Prize Promotions utilizing its Software Development Kit
(SDK) through any technology medium: Internet, Mobile, Apps,
Social Media (Examples: Facebook, Twitter, Instagram), etc. This
allows you to plug into our secure draw server and run secure,
verifiable promotions.
Imagine increasing downloads of your App from 3% to
61%. Jamba Juice did just that utilizing SCA
Promotions’ SDK and Instant Win Prize Promotions.
What consumer behavior do you want to enhance?

2. Influence App Downloads

3. • The prize software development
kit allows fast integration of a
sweepstakes offer or chance to
win instantly within mobile,
online or social-based games or
applications
• The Prize SDK incorporates SCA’s
patented online random number
generator technology that is
certified by the Gaming
Laboratory Institute (GLI)
Technology: The Prize SDK™

4. Partnership Opportunity
SCA Promotions is looking to partner with top
game/app development and marketing/
advertising agencies to provide quick and
easy tools to add that big prize to meet your
objectives.
The tools will streamline promotional
incentives and be able to launch within online,
mobile and social mediums.
As technology continues to evolve, SCA
Promotions continues to invest in
programming to build the tools that make our
partners more successful.

5. • Reward for Downloading an App or Game
• Reward for Registration
• Reward for Uploading Unique Content such as a pick with the product
• Reward for Sharing
• Reward for Voting
What is the SDK?
Top Behaviors Tools: Make a campaign fast by just adding code from our many pre-done
solutions to drive the desired behavior. See examples in the following pages.
Core Platform
Top Customer Touch Points: Choose the tool for the right technology
• Online: Standard internet oriented solutions
• Social: Facebook and Twitter
• Mobile: Easy integration into your app or game
• Draw Server with API: For those developers who want to work from a blank slate
and develop from the core of our solution.
• Auto Account and Campaign Creation: Free to set-up and test
• Auto Pricing: Opt-in for a standard bundle or call us for a custom quote
• Data Capture/Reporting
• Legal is standardized: We already take care of the legal and liability.

6. Example: Rewarding Downloads
Clear Channel/iHeartRadio wants to encourage downloads of the iHeartRadio
application. Clear Channel/iHeartRadio can build a promotion quickly with an
SCA Download tool that creates big prizes within an app or on the download
page. There is also a tool to reward them for telling others on social media that
they have downloaded the app.
See the user flow on the next slide.

7. Example: Rewarding Downloads
“Get a chance to
win a trip to see a
concert in London
each year for life
when you download
iHeartRadio!”
SCA Entry Form
SCA Core Platform
Results Delivered
App Store
App DownloadedPromotional
Driver

8. Rewarding Registration
• Posting to Wall that
you signed up.
• Respond to a message
to register along with a
chance to win.
• Send a message to
your wall that you
signed up.
• Respond to a message
to register along with a
chance to win.
• Website: Chance to win
when you register.
• Application: Build a form
within the Macy’s mobile
application that checks
for a chance to win.
Macy’s wants to encourage registration to build their database. Macy’s can use SCA’s
tools to quickly offer big prizes to encourage registration and sharing the promotion
with others. The tool can interface with multiple consumer touch points including:

9. Rewarding for Uploads
• Send a message to
your wall that you
uploaded or voted
with a chance to win.
• Respond to a message
to upload or vote for a
chance to win.
• Send a message to
your wall that you
uploaded or voted
with a chance to win.
• Respond to a message
to upload or vote for a
chance to win.
Coke wants to encourage consumers to upload a picture of themselves with a
Coke as part of a new campaign on multiple customer touch points. By using the
SCA tool, they can quickly create and add the chance to win a big prize. They
can also reward people for voting on their favorite picks:
• Promotions Website:
Chance to win when you
upload or vote.
• Application: If you can
use an app to upload or
vote, make it available
there.

10. Step 1: Bring us your promotion objectives and ideas or use
one of our concepts and develop creative for your
clients
SCA designs prize coverage to fit your client’s
program objectives
SCA calculates the odds of a winner(s) and secures
coverage through our team of underwriters which
includes North American Specialty Insurance (a
division of Swiss Re), Munich Re, andLloyds of
London
The promotion is executed and if someone wins,
SCA pays!
Step 2:
Step 3:
Step 4:
Ready To Get Started?

11. At SCA, we like to think we are a lot like BASF….
We don’t make the app, we make it downloaded more.
We don’t make the campaign, we make it reach more people.
We don’t make the loyalty program, we make it more enticing.
We don’t make a lot of the promotions you create, we make a lot
of the promotions you create better.
So how can SCA make your next promotion better?

12. Thank You
Julie Davis
Sr. Account Manager
Direct: 214-860-3746
Julie.davis@scapromo.com
SCA Family:
SCA Promotions
SCA Interactive
SCA Gaming
PIMS-SCA
CataBoom
PrizePad