This document provides examples of buyer personas, including Joshua the audio producer who leads video production at a company and seeks new products to further his career, Michael the designer who is a creative specialist and takes pride in his skills, and Francis the sales trainer who is dedicated to her work and constantly looks for new technologies. It also describes Karin the marketer who prioritizes family and friends over her work, Henry the freelancer who started his own company after years of working for others, and provides a link to learn more about building customer personas.

1. Examples of Buyer Personas By Jun Loayza of Bunny Inc

2. Joshua The Audio Producer

3. Joshua • # year old ethnicity and gender • Lives in Location • Profession at Company • Graduated from University • How he learns about new products and services

4. Joshua leads the production of videos at Company and is self-motivated to find the best solution for his team so that he can progress in his career.

5. Michael The Designer

6. Michael is a do-it-all creative designer that specialized in specialization. He takes great pride is his artistic ability, and even went to school at University to refine his skills. Michael is a Title at Company where he supports the department team by creating Products.

7. Francis The Sales Trainer

8. Francis is detail-oriented, and greatly committed to her work at Company where she has spent the past # years dedicating her hard work in pursuit of her passion to Objective. She constantly seeks out new technologies that will allow her to do her job better.

9. Karin The MARKETER

10. Karin is not incredibly passionate about her career, and puts her family and friends first. She doesn’t actively seek new technologies or services; she does a good job at her work, but only enough to keep her job.

11. Henry The FREELANCER

12. For years Henry worked as a Title for other people, but always had the entrepreneurial spirit in him. He finally started his own Company and utilizes his talent to produce Products.

13. Check out my website to learn more about how to build customer personas: http://bit.ly/client-personas