1. Financial
Improvements?!
Jürgen
De
Smet
jurgen@co-­‐learning.be
@JurgenLACoach
In/jurgendesmet

2. My
Journey
• 1996
-­‐
SoIware
Engineer
• 2001
–
Team
Lead
• 2008
–
Started
Co-­‐Teaching
CSx
trainings
&
help
other
companies
• …
2011
–
Manager
of
400+
OrganizaYon
• Self
Employed
&
Happy

3. Value
Chain
(Phased
Process)
Customer
Account
Manager Project
Manager Customer
Request
(s)
(s)
Analyst(s)
Development
IntegraYon
Deployment
Accepted
Register
Demands
Budgets
Requirements
Code,
Tests…
Defects,
Performance…

4. Agile
Development
Customer
Account
Manager Project
Manager Customer
Request
(s)
(s)
Analyst(s)
Development
IntegraYon
Deployment
Accepted

5. Managers
Point
of
View

6. Focus
on
Net
Profit?!
Net
Profit
=
Top
Line/Revenue
-­‐
Bo5om
Line/
Opera9onal
Expense

7. More
with
Less?

8. Which
Focus?
Top
Line?
Bo5om
Line?
Net
Profit?

9. Only
1
Focus!
ROI
=
Net
Profit
/
Investment

10. What
is
Investment?

11. What
about
SoIware?
Customer
Account
Manager Project
Manager Customer
Request
(s)
(s)
Analyst(s)
Development
IntegraYon
Deployment
Accepted
Register
Demands
Budgets
Requirements
Code,
Tests…
Defects,
Performance…

12. An
example…
Customer
Account
Manager Project
Manager Customer
Request
(s)
(s)
Analyst(s)
Development
IntegraYon
Deployment
Accepted
Register
Demands
Budgets
Requirements
Code,
Tests…
Defects,
Performance…
AssumpYons:
-­‐ Revenue
=
1.000.000€
-­‐ OperaYonal
Cost
=
ROI
=
700.000€
/
150.000€
à
4,6
300.000€

13. An
example…
Customer
Account
Manager Project
Manager Customer
Request
(s)
(s)
Analyst(s)
Development
IntegraYon
Deployment
Accepted
Register
Demands
Budgets
Requirements
Code,
Tests…
Defects,
Performance…
AssumpYons:
-­‐ Revenue
=
1.000.000€
-­‐ OperaYonal
Cost
=
ROI
=
700.000€
/
80.000€
à
8,75
300.000€

14. An
example…
Customer
Account
Manager Project
Manager Customer
Request
(s)
(s)
Analyst(s)
Development
IntegraYon
Deployment
Accepted
Register
Demands
Budgets
Requirements
Code,
Tests…
Defects,
Performance…
AssumpYons:
-­‐ Revenue
=
1.000.000€
-­‐ OperaYonal
Cost
=
ROI
=
700.000€
/
80.000€
à
8,75
300.000€

15. An
example…
Customer
Account
Manager Project
Manager Customer
Request
(s)
(s)
Analyst(s)
Development
IntegraYon
Deployment
Accepted
Register
Demands
Budgets
Requirements
Code,
Tests…
Defects,
Performance…
AssumpYons:
-­‐ Revenue
=
1.500.000€
-­‐ OperaYonal
Cost
=
ROI
=
1.200.000€
/
80.000€
à
15
300.000€

16. So…
It’s
All
Management?!

17. Let
us
zoom
in
on
Scrum…

18. Stressed
Out
PO?!

19. Product
Backlog
Inventory?!

20. Product Backlog
Strategic
Plan
next Priority
iteration
Business
Case
&
Drivers
Epic/
Story
CapabiliYes
–
Features
Use
Cases
–
Themes
–
Epics
Themes/
Capabilities
User
Stories
Bus. Case
& Drivers
Test
Cases
Strategic
Plan
Velocity
Based!

21. Focus
≠
100%
Bussy!
Doing
the
right
things
to
increase
ROI
of
the
team!

22. Did
you
get
it?

23. OpYmizing
Business
=
Kaizen
• Invest
in
capacity
improvement
acYons
• Which
will
lead
to
greater
capacity
and
thus
beper
ROI
of
your
organizaYon
• This
instead
of
invesYng
in
building
even
more
inventory!
• Not
focussing
on
sales
funnel
or
bopom
line
but
on
ROI
all
the
way.

24. Why
ROI?
• Because
it
increases
the
company
profitability

25. Why
Agile?
• Because
it
helps
focusing
on
capacity
improvements
(retro’s)
• Pull
mechanisms
(sprint
planning,
kanban…)
• It
helps
limiYng
the
inventory
thus
increasing
the
ROI

26. 2
words