Contenu connexe Similaire à Career Start-Ups: Leveraging Social Media Professionally (20) Plus de Justice Mitchell (20) Career Start-Ups: Leveraging Social Media Professionally2. Interactive Creative & Social Media Director
Designer • Leader • Writer • Photographer • Speaker • New Business • Consultant • Storyteller • Socialite • Strategist • Idea Guy
Hi.
@justicemitchell
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3. You the Person. You the Story. You the Product. You the Brand.
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4. Elements of the Brand: YOU
Voice Expertise Your Look
• Organized • Cool
• Executive • Creative
• Logical • Unexpected
• Professional • Passionate
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6. What is the modern employer looking for?
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7. Modern Employer: Needs
• Versatility
• Creativity
• Efficiency
• Eclecticism
• Passion
• Loyalty
• A Leadership platform
Instantly Billable
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8. What an Employer Wants to See:
Candidate:
• Automotive
• Travel
• Entertainment
• Outdoor Recreation
• Musician
• Cool-Hunting
• Organizations
• Artist
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9. What an Employer Wants to See:
Social “Proof”
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10. If You’re The Business. It’s Your Money. It’s Your Reputation. Who Would You Hire?
Personal Professional
Perception Vs. Reality - what you show is all they know.
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11. Lock It Down
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12. Selling YOU the “Start-Up”
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13. Sales Tools for You
• Your portfolio
• Your resume
• Past work experience
• Previous Internship?
• Marketing material
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14. Building the Brand of YOU
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15. Launching Your Start-Up Online With Social Media Channels
WWW.YOURREPUTATIONGOESHERE.COM
WordPress • SquareSpace • Blogger • Tumblr
BUSINESS PAGE BUSINESS PAGE
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16. Your POWERHOUSE!
Uses: New Channels to watch:
• Company Research • Favo.rs
• Networking • Branch Out
• Posting • ReferralKey
• Thought Leadership • BeKnown
• Feedback • PoolDip
Resume: Groups: Answers: Alumni: Jobs Board:
• Keep it current • Stay active in groups that • Take time to really answer • Stay connected • Watch closely and be
• Make sure it conveys apply to your career the questions • Present your brand for timely
your brand essence • Be authentic and smart • Support your answers the consideration of • Follow directions for
• Convey your brand using when you post with links entrepreneurial alums submitting to each job
only tools that apply to • Don’t dominate the • Be willing to engage in • Customize your cover
your career conversations work, but don’t sell letter for each job posting
yourself only to show you understand
their brand
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18. Email Marketing Your Brand
Objectively is seen as an alternative to connecting to your brand outside of social channels.
Many find email as a passive connection to a brand or service.
• Create easy sign up on your website
• Create “story seeds” (payoff within your social graph)
• Invite people into your social channels
• Launch blog posts
• Brand retention
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19. Launching Your Start-Up Online With Social Media Channels
Setup a Profile at: ABOUT.ME
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20. Creating The “F3”
3rd. 3rd. 3rd.
2nd. 2nd. 2nd.
FRIENDS FANS FOLLOWERS
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21. Becoming a Social ROCKSTAR
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22. What Should I Be Doing In MY Social Channels?
Posting
Listening
Introduction
Engaging
Asking Questions
Solving Problems
Maintaining Conversations
Rinse & Repeat ...
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23. FOLLOW
& LISTEN
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24. Social Media With Potential Employers
• CEOs
Following • Hiring Managers
Listening • Executives
Introducing
Making Nice
Ask Questions
Rinse & Repeat...
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26. The Dangers In Social Media
= RADIO SILENCE
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28. Social DOs and DON’Ts
YOU MUST: YOU MUST NOT:
• Listen, then respond • Aggressively Sell yourself
• Solve problems • Dominate social threads
• Be authentic, caring & respectful • Needlessly debate, defend or take sides
• Invite feedback & criticism • Overload your F3 with too many posts at one time
• Empower others with content they can use • Discuss personal matters in a professional setting
• Invite others to pass along your content • Post materials that could affect your brand
• Ask everyone to participate • Be an asshat
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29. The New World Job Hunters
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30. Social Groups & Communities
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31. Working The “F3”
• Update them on your situation globally
• Reach out on a one-to-one basis
• Inform them as to the type of job you are looking for
• List the companies (especially if the contact works for one of them) you would like to work for
• Follow up with them (no more than once a week)
3rd. 3rd. 3rd.
2nd. 2nd. 2nd.
FRIENDS FANS FOLLOWERS
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32. RESEARCH
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34. Social Mix
Determining a social channel mix should be kept simple at first unless you have the
necessary information to reach out and engage the more specific channels.
FACEBOOK GOOGLE+
TBD SOCIAL WEBSITE EMAIL BLOG TBD SOCIAL
TWITTER YOUTUBE
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35. Content Creation
• Trending topical news (follow trending Twitter topics)
• “10-steps” (or however many) to answering a specific industry question
• Discuss challenges from your past experience and how you overcame
• Personalize your content by folding in elements of your personal life
• Interview industry leaders and possible job prospects
• Prognosticate on the future of your industry
• HAVE A PROFESSIONAL OPINION - with the willingness to change it
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36. Content Pitfalls
• Lame headlines
• Trying to be too broad
• Not cross linking your content
• Not making your content SEO ready
• Not writing for your audience/customer
• Only talking about your company/services
• Not asking for, or suppling, ways for feedback
• Not responding to feedback
• Hiding your expertise
• Inconsistency
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37. Creating SME’s with “Thought Leadership”
PRESENTATIONS
E•BOOKS & DOCUMENTS
TRAINING
EDUCATIONAL
CONTENT
CONTENT
SURVEYS & TESTING
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39. Key Takeaways
• Clean and up to date!
• Work slowly to migrate social media into your lifestyle
• Be MOBILE READY (http://infostripe.com)
• Be consistent; maintain “you the brand”
• Brand all your self promo’ materials and messaging to include your “social graph”
OMG YES!
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40. Questions & Statistically Probable Answers
“JusticeMitchell” - Twitter, Skype, AIM, Gmail
www.JusticeMitchell.com
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41. Great Sites To Follow About Social Media & Blogging & Stuff
• http://adage.com/power150/ • http://www.jaffejuice.com/ • http://www.slashdot.org/
• http://www.mashable.com/ • http://www.socialwayne.com/ • http://www.almostsavvy.com/
• http://www.socialmediaexaminer.com/ • http://www.smedio.com/ • http://socialmediainfluence.com/
• http://www.chrisbrogan.com/ • http://heidicohen.com/ • http://dannybrown.me/
• http://www.copyblogger.com/ • http://www.twitip.com/ • http://www.socialmediainformer.com/
• http://www.likeable.com/blog/ • http://www.kikolani.com/ • http://www.mediabadger.com/blog/
• http://www.socialmediatoday.com/ • http://www.briansolis.com/ • http://www.ducttapemarketing.com/blog/
• http://www.wearesocial.net/ • http://www.scottmonty.com/ • http://www.socialnorth.com/
• http://www.social-media.alltop.com/ • http://www.socialmedia.biz/ • http://www.smashingmagazine.com
• http://www.bethkanter.org/ • http://www.socialfresh.com/ • http://www.starmark.com/blog/social/
• http://www.christopherspenn.com/ • http://www.socialtimes.com/ • http://bit.ly/HiwY8w
• http://www.converstations.com/ • http://www.searchenginepeople.com ...or just Google it.
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