1.
airloc8
Location Services - Product Overview
What is airloc8?
airloc8 is a next generation location analytics service consisting of a physical overlay network
and browser based analytics platform. It enables the precision location of people by pinpointing
the wi-fi signals from their mobile devices. It provides customer insight via a realtime advanced
location analytics database and a dashboard reporting tool or API. Its unique wifi sensor
technology offers unrivalled location accuracy.
Unlike existing wi-fi based location analytics solutions airloc8 can pinpoint known devices and
devices that are not currently in use but have WiFi or bluetooth switched on. It can consistently
provide accuracy to the nearest meter and can be provided as an overlay service to existing
wi-fi networks, or deployed as a hidden, or standalone service.
Location analytics provides enterprise operators with valuable intelligence, quantifying how the
public moves and interacts with the environment.
airloc8 gives enterprises the world's most advanced real-time location services with a 15 second
refresh for deep & actionable insights into their customers' behaviour.
Orange icon
Unknown or not used device
but Wifi or Bluetooth enabled.
Green icon
Phone connected and logged
on to WiFi.

2. airloc8 Location Technology
airloc8 is fine tuned for location accuracy. Like all wi-fi analytics solutions it uses
Trilateration to identify the location of a wi-fi device from the signal strength received by
multiple sensors that are deployed around the location. But it has three technology
enhancements which transform accuracy.
Firstly we create our ‘Virtual Cell’ which unlike other WiFi networks exists on a single
channel, this helps to ensure we are picking up devices from the closest point to them!
Then our unique ‘Location Anchor’ helps to tune the network in real time as the data is
collected, it means we can adjust the location of a device if the frequency or signal is
affected by an outside source.
Finally the patented Active Location Algorithm we employ crunches all of this data and
means that we have improved accuracy down to one metre or better for most devices.
These 3 technologies combine to create a network over all of the mobile devices in a
venue and means more sensors are available at the same time to trilaterate the
location of each device. So we have more sensors, closer to the mobile device which
delivers greater accuracy!
Trilateration in venue
Location Sensor
Virtual Cell
Hosted datacentre
Active Location Algorithm
Dashboard Analytics
Location Anchor

3. Conclusions
One of the insights gained in this shopping mall is that we now know when
customer volumes go up, so does revenue per square foot, BUT that average
spend per customer, per visit goes down.
Another insight is that when a promotion attracts new customers, their specific
spend is way below the average shoppers spend and that the first visit
is mostly window shopping.
The data suggests that promotions should be laid on OUTSIDE of peak volume
hours, as the combination of high density plus new visitors equals much lower
average spend per customer visit.
Analytics Features
airloc8 accurately records the location of every transmitting device whether on a
WiFi network or not in real time. Our database may be queried with our standard
web portal or accessed via an API for bespoke reports and interfaces.
Pinpoint accuracy enables reports that other location analytics solutions cannot
provide.
Case Study: Atterbury Malls South Africa
For example the reports below from a South African shopping mall shows ‘window
conversion’ (people that walked past the window and entered the store) by
percent against the total number of passers by.