11. CONTRIBUTION SELLING PRICE - VARIABLE COST/ UNIT CONTRIBUTION - FIXED COST/ UNIT PROFIT/ UNIT PRIMER ON COSTING
12. The following information is available about ABC International Selling price per Unit = Rs.20/- Variable cost per Unit= Rs.12/- Total Fixed Costs = Rs. 560,000/- a) What is the Break Even output ? b) What is the Profit earned when the output is 100,000 units ? c) What is the break even sales in rupees ? BREAK EVEN ANALYSIS EXAMPLE PRIMER ON COSTING
13. BREAK EVEN ANALYSIS SOLUTION BREAK EVEN OUTPUT = FC / (SP - VC) = 560,000 / (20-12) = 70,000 UNITS PROFIT AT 100,000 = Q (P - V) - F = (100,000 (20-12)) - 560,000 = Rs.240,000/- BREAK EVN SALES = BEQ * P = 70,000 * 20 = Rs.1,400,000 PRIMER ON COSTING
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19. OPERATING LEVERAGE PRIMER ON COSTING FC TC VC COSTS / REVENUES NO. OF UNITS REV 0 100 200 300 400 500 100 200 300 400 500
20. OPERATING LEVERAGE FC = 80 (APPROX) ; VC = 4 (APPROX) BREAK EVEN AT 200 UNITS PRIMER ON COSTING
21. OPERATING LEVERAGE PRIMER ON COSTING FC TC VC COSTS / REVENUES NO. OF UNITS REV 0 100 200 300 400 500 100 200 300 400 500
22. OPERATING LEVERAGE FC = 100 (APPROX) ; VC = 8 (APPROX) BREAK EVEN AT 120 UNITS PRIMER ON COSTING
27. BASED ON FUNCTIONALITY PRIMER ON COSTING DIRECT LABOUR DIRECT MATERIALS DIRECT EXPENSES PRIME COST PRODUCTION OVERHEADS WORKS COST SELLING AND DISTRIBUTION OVERHEADS ADMINISTRATIVE OVERHEADS COST OF PRODUCTION COST OF GOODS SOLD PROFIT SELLING PRICE
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30. PRICING CONCEPTS ART ZONE COST OF PRODUCTION CUSTOMERS’ LIMIT ECONOMIC CONDITIONS COMPETITORS’ PRICES LOSS LEADER PREMIUM NEW SEGMENT FOOL HARDY PRIMER ON COSTING
31. PRICING CONCEPTS PRIMER ON COSTING PERCEIVED VALUE COST PREMIUM VALUE FOR MONEY ECONOMY OVER PRICED