Research Method Level 2 BTEC.

1. Research Method

2. Research Method
Research is an investigation of something and read the materials to establish facts and opinion to reach most likely to a
new conclusion.
There are a lot of different way to research. You can use search engine such a Google to help you out. Here are some
ways you can research into something, You can Survey, Questionnaire, interview, focus group and you can talk to your
friends, family and even teachers. I will now tell you what each of these things are in more detail
A program for the retrieval of data, files even documents about certain data you are looking for. Pros and Cons of this method Pros Easily accessible. Cons - Time consuming Unreliable as a secondary source.
It is a list of questions designed to collect specific information. Such as asking question about business, work and even policies.
A force group is when different racial or someone who has something to discuss with one and other about some certain things. ProYou get different opinion which can help you know other things rather than what only you know. Con- You might disagree with
someone else and end up getting into a argument or even a fight.
An interview is when meeting of people face to face to discuss different type of things (e.g. Job.
Pro-Effective way of collecting, analysing and sharing qualitative data. Cons - Hard to find participants as is time consuming
Hard to organise .
A survey is a data collection tool used to gather information about individuals Despite their age or gender. Pros and Cons of this
method Pros - Cheap Easy to distribute and collect data Not time consuming. Cons - Hard to find significant number of participants to
gather enough data.
A newspaper is a printed paper or publication about news, sport and weather Etc. It is filled with different sets of information for
people to choose from. Pro- It‟s cheap and it has a lot of new information. Con- It‟s not reliable. Sometimes the newspaper lie
about information for good publicity, so people will buy their newspaper.
Library is A collection of books in a building where you can go and research about almost anything. From animals to
mountains.

3. Open and closed question
and Definition
An open-ended question is designed to encourage a
full, meaningful answer using the subject's own knowledge and/or
feelings
Example: How did you spend your summer?
Closed Questions are question which
have a restricted range of answers
Example: Would you
like some coffee?
Quantitative: This is data which can be organised by using
numbers
Qualitative: Research that is discussed with a group or
one on one with the subject and the researcher.
A bibliography typically refers the list of books you
used to research a topic.
http://www.ehow.com
http://en.wikipedia.org/wiki/Research

4. QUESTIONNAIRE ABOUT AVATAR
1)
Have you watched avatar, if so? Did you like it or
not and what did you think of it?
2) Which age do you think Avatar is focusing on?
3) Avatar suggests we should worship nature rather
than god, and in this sense is anti-christain.Do you
agree or disagree? Why?
4) Did you think avatar to be trite predictable, twodemensional and over sentimental?
5) Did you think avatar was so clichéd and unoriginal;
did it make you feel like it is related to other films?
6) What did you think of graphic about in the movie?
Was it good or bad?
7) Do you think the film was emotional? If so, how?
8) How much money do you think avatar made?
9) Do you think avatar is one of the best films of all
time?
10) If Avatar 2 came out, would you go and watch it ?
Did you like Avatar?
Yes
No
It was OK
Would you watch avatar
2
Yes
No
I don‟t
know

5. QUESTIONNAIRE ABOUT AVATAR
„RESULT‟
I handed out my questionnaire to 10 people from Haydon school and here is the results.
1)
2)
3)
4)
5)
90% said yes and 10% said No
50 % said 16-25 and 50% said Over 25 of age.
100% believe that it hasn‟t got anything to do with god and nature but just a sci-fi movie
60% said it was not expected but other 40% said they knew what was going to happen.
90% people said it was original and it didn‟t feel like they saw it somewhere else but 10% people
said the helicopter from the movie was copied from a video game Called Rogue.
6) 100% people said the graphic was really good and the best 3D movie they ever saw.
7) 30% people said it was emotional when some humans and avatar died and other 70% said they
only like action parts and the sad moments should have been taken out of the movie.
8) 50% said under 1 billion and 50% said over 1 billion.
9) 5% said yes it was best movie and 95% said there were a lot of movie which has a better story line.
10) 100% said they would watch avatar 2 and it is one of the movie they look forward to see.

6. In this PowerPoint, we had to make question from using books and internet
for others in the class, and these were the questions found by
myself, Robert and Lawrence.
QUESTIONS
•
WHAT IS A OVER THE SHOULDER SHOT?
• WHAT IS ETHNOGRAPHY?
• WHAT IS A BROADSHEET?
• WHAT IS IRC?
• WHAT IS MELODRAMA?
• WHAT IS WORD OF MOUTH?
• WHAT IS PROPAGANDA?
• WHAT IS ABUNDANCE?
• WHAT IS TECHNOPHOBIA?
• WHAT IS NARRATION?

7. -These are the answers of those question and other people
needed to get this answer for a correct answers
ANSWERS
1) OVER SHOULDER SHOT, IS THROWN FROM OVER THE SHOULDER
2) ETHNOGRAPHY IS WHEN A GROUP OF PEOPLE GATHER TO DO IMPORTANT RESEARCH
3) BROADSHEET IS A TYPE OF NEWSPAPER
4) INTERNET RELAY CHAT
5)WHEN YOU OVER ACT
6) WHEN YOU TELL SOMETHING POSITIVE/NEGATIVE ABOUT SOMETHING TO ANOTHER
PERSON
7) PROPAGANDA IS WHEN A GROUP OF PEOPLE USE DIFFERENT METHODS SUCH AS FLYERS
AND PUBLIC SPEECHES TO CONVINCE PEOPLE TO THINK THEIR WAY
8) ELIMINATION OF POVERTY AND INEQUALITIES
9) A FEAR OF TECHNOLOGY
10) A PERSON SAYING WHAT IS HAPPENING IN THE STORY

8. QUESTIONNAIRE RESEARCH
COMPARISON (INTERNET OR
BOOKS)
•
Some question are easy to answer through internet and some are easy to answer
from the textbooks. For the questionnaire I did, I mostly had to use the internet for to
find the answers because the textbooks didn‟t have the definition that I needed to
answer and explain the question.
• To find out about a person and company about different media companies and other
fraction, using the internet is better because it gives you answer almost instantly and
there over hundreds and thousand to look from, so you can find out the best and
correct answer for you question. However the internet is not always correct but is
usually reliable in confidence of being correct. Textbooks are almost always correct
however, some of them are outdated if they are old.
• In my opinion books are better to find answer because most of them are reliable and
has a lot of good information however i prefer using the internet because it is super fast
and most of it is actually reliable information if you know what sites and pages you
should look at.

9. DEFINITION
• DEMOGRAPHICS-Studies of a population based on factors such as, race, sex
,age, level of education, economic status, income level and employment, among
others.
Psychographic is a graphic representation or chart of the personality
traits of an group or individual.
Gender-this is when you find out if the person is
either a male or a female.
ClassTop management, bankers, lawyers, doctors
and other highly salaried professionals
Middle management, teachers, many 'creatives'
eg graphic designers etc
Office supervisors, junior managers, nurses,
specialist clerical staff etc
Skilled workers, tradespersons (white collar)
Semi-skilled and unskilled manual workers (blue
collar)
Unemployed, students, pensioners, casual
workers

10. AVATAR
Genre
Rank
3D- 1
CGI Star -1
Disability - Paraplegic / Quadriplegic - 1
Environmentalist- 1
IMAX (Feature-length)- 1
Opening Weekend:
Sci-Fi – Adventure -1
$77,025,481
(#1 rank, 3,452
The technology used and
theatres, $22,313
the enormity of the
average)
budget. Newly developed
% of Total
3D technology and CGI
Gross:10.3%
features have a massive
appeal to its primary
Release Date: December 18, 2009
target audience of 18-25
year old males
Director:
James Cameron
Writer:
James Cameron
Source:
http://www.imdb.com/title/tt0499549/business

11. AVATAR-AUDIENCE PROFILE
The target audience for Avatar is not completely clear as the marketing campaign is
so widely ranged to different ages. The marketing campaign consisted of fancy dress
avatars for children and adults showing that the target audience was wide assuming
children and adults would have seen or know about the film. Also computer
applications for computer users to turn yourself into an avatar and also discount on
cinema tickets within newspapers and magazines to add females and newspaper
readers into the target audience as well. However Newly developed 3D technology
and CGI features have a massive appeal to its primary target audience of 18-25 year
old males.
Age
10 to 20
21-30
31-40
40+

12. MY PROFILE
- 16 years old boy from London.
-Interested
in
Sports
Such
as
Football, basketball and Even ice
hockey.
-Enjoys pop music
-Wants to be a game tester. Test new
games such as GTA,Wii sports 3, Call of
duty and Battlefield.
-Enjoys new technology, and wants
them. Such as Ps4, Xbox One, Gaming
Laptop/PC such as alien ware and
Razorblade
-Enjoys going out doing new things such
as Skydiving and bungee jumping
-Loves Canada, because he wants a
distinction.
-Loves shows such as Tom and Jerry.
-Big Fan of Sports

13. AVATAR PROFILE
From age 12-40+ people who like sci-fi because
avatar is ranked 1st for the best sci-fi movie of all
time. and interest in “alien life” because
everyone want to see some thing unusual.
Who liked the movie titanic and interested in
James Cameron for other successful movies his
done such as Terminator.
Someone who is really interested in new
graphic since avatar is filled wit cool and
new graphic never seen in any other movie.
Targets all audience from
A-E.
Someone who enjoys a really good 3D
experience because avatar was number one
in 3D movie ranking.

14. In this picture you can see that a person and an avatar is fixed together
into to being one person, which demonstrates that there is the movie
will be about.
What the
avatar will look
like in the
movie.
Director
James Francis
Cameron was
born on August
16, 1954 in
Kapuskasing, Ont
ario, Canada. He
moved to the
United States in
1971. The son of
an engineer, he
majored in
physics at
California State
University
but, after
graduating, drove
a truck to support
his screenwriting
ambition
Title of the movie
View of the world Pandora and
the creatures on the planet
How the warrior of Pandora which is a female will look
like because you don‟t want something where it is just
male, the audience wants both gender in the movie.
Flying island showing
that there will a lot of
new things in the movie

15. AVATAR POSTER CAMPAIGN 2
Avatar released in 2009, now the largest box
office selling film of all time. The seemingly human
like face is blue which implies the films genre: scifi. The small glittery details across her face also
show there is some magic and fantasy involved.
The image of the eye is very bright and contrasts
the dark background of the poster making it stand
out, it is staring directly at the audience making it
engaging and almost intense. The characters
femininity is evoked through emphasis on pretty
features like her lips, cheekbones and eyelashesfocus on aesthetically pleasing characters often
signal romance storylines. Based on these factors
the poster will obviously then appeal to people
who enjoy the highlighted genres. This will entice
many film go-ers based on the vast success of the
Directors previous film- a high quality director
should mean the film is worth watching. The title
caption is isolated and simplistic, further creating
enigma; it gives nothing away and leaves the
audience wanting to know more

16. AVATAR POSTER CAMPAIGN 3
The bottom of the poster he is one of the main characters in the
also shows some of where the film is film. It also shows that the
humans are set, it shows it to be quite a mystical somehow going
to be joined with the world which implies to the audience Avatars
to become one and this interests that this is set on another planet.
To the audience as they will want to learn the right of that shows
the forest to more about the plot of the film. Also bybe burnt down
and destroyed this having Sam Worthington as the main implies
some kind of war is going to focus of the poster is shows that the
film happen where the mystical world is company are relying on
his popularity as going to be damaged. The title of the film is in at
he action genre and the fact it is set very futuristic metallic style in
another world could appeal to font which reinforces the idea boys
as they like the idea of fighting that this film is set in some and
something involving conflict. At the bottom of the poster it says „A
James Cameron Film‟ this will and suggests that maybe this
ranges as it features a well known draw in an audience as he is a
very popular film director, this was also his actor and it has a plot
that ages over planet and its inhabitants are first film after his
massive success from the film Titanic so the audience very at one
with nature.12 will be able to understand.

17. REVIEW BY NONSEQUITUR_1
“A film with the scope of James Cameron's Avatar was always going to be a risk both artistically and
financially, especially in today's economic climate. Whether it will pay off monetarily is a question only time can
answer, but this viewer can at the very least attest to it being an artistic triumph.
Avatar brings us as close as cinema ever has to actually visiting an alien world. The beautiful environs, the
exotic creatures and incredibly lifelike natives of Pandora arrest the senses, visually, aurally and emotionally.
The world in Avatar is the true star of the show. The amount of detail and work that has gone into bringing this
new world alive is seriously impressive, and it will be a while before we see anything that overtakes it in scope
and quality. WETA Workshop and ILM have truly outdone themselves.
Relative newcomer, Aussie Sam Worthington provides a solid human heart amongst all the sciencefiction/fantasy beauty and Zoe Saldana gives an impressive performance as the 8 foot tall Na'vi, Neytiri. Even
though the characters they both play are blue, giant, catlike aliens, they managed to evoke a chemistry and
likability that pierces through the special effects.
That's not to say that everything is perfect. The story is basic and dare I say, clichéd and predictable. We have
seen it plenty of times in all forms of media. The bad guys are cartoonishly evil, and sadly paper thin. The love
story, while charming, is also clichéd despite being between man and alien. But in the face of these
shortcomings, Avatar is a success because its storytelling lies in the brilliant visuals.
Avatar is a beautiful piece of film and a true event. It does exactly what cinema was always intended to - it takes
us away from our problems and worries for a few hours and gives us memorable images which will undoubtedly
and deservedly enter into the cultural lexicon to stay for the foreseeable future.”
Source: http://www.imdb.com/user/ur16237357/?ref_=tt_urv

18. MOST POPULAR RESEARCH
METHOD TO FIND AVATAR‟S
AUDIENCE PROFILE.
• Questionnaire is the most commonly used method of gathering information
because it is less costly way to reach more people, including people at some
distance. Depending upon the method of distribution, it can be swiftly done and
data analysis can begin right away. The questionnaire keeps away from
interviewer bias, guiding and cues that can impact the legitimacy and reliability of
the data collection.
• Survey is also very common because you can get different kind of answer from
the audience to find out exactly what they like about avatar. It is cheap easy to
distribute and collect data not time consuming, and at the end of the day you get
the result you want. In survey you can ask about their gender, if they liked movie
or not and if they would like the see further James Cameron movie.
Source: http://www.statpac.com/surveys/research-methods.htm

19. TRAILER OF THE MOVIE AND
http://www.imdb.com/title/tt04 99549/ Trailer
REVIEWS
It arrives as a disabled Marine, played by Terminator: Salvation‟s Sam Worthington, travels to an alien planet (it‟s called Pandora) and
gets telepathically ported into the body of a bright-blue humanoid of gangly, elfin appearance. Avatar has a basic anti-imperialist plot.
Humans have conquered space and found an alien planet: “Pandora” (subtle!) They are, of course, interested in harvesting the rich
natural resources of the planet, but fragile human lungs can‟t handle the atmosphere on Pandora. Fortunately, former Marine Jake
was paralyzed from the waist down in battle. With nothing to lose, he volunteers for the “Avatar” project, which transports his mind into
an alien “Na‟vi” body: now he‟s ten feet tall and has blue skin that sparkles in the sun, a la Twilight But he falls in love with a female
Na‟vi and is torn between his humanity and his new alien friends. Then war breaks out.
Source : http://www.rantrave.com/Rave/James-Camerons-Avatar-Trailer-Review.aspx

20. HOW TO RESEARCH INTO AVATAR
• TO KNOW ABOUT AVATAR CAST AND HOW MUCH MONEY IT
SPEND ON MAKING THE FILM AND HOW MUCH THEY MADE FROM
THE MOVIE. YOU CAN GO ON IMDB TO SEARCH IT UP, WHICH
GIVES YOU A LOT OF INFORMATION ABOUT AVATAR.
http://www.imdb.com/title/tt0499549/
http://www.dailyfinance.com/2010/01/25/as-you-read-this-avatar-becomes-top-boxoffice-film-of-all-ti/

21. •
WHAT IS A MOVIE
DOCUMENTARY?
“A DOCUMENTARY FILM IS
THAT ATTEMPTS TO DOCUMENT
REALITY. EVEN THOUGH THE SCENES
ARE
CAREFULLY
CHOSEN
AND
ARRANGED,
USUALLY
THROUGH
EDITING AFTER FILMING, THEY ARE
NOT SCRIPTED AND THE PEOPLE IN
THE MOVIE ARE NOT TYPICALLY
ACTORS.
SOMETIMES,
A
DOCUMENTARY FILM MAY RELY ON
VOICE-OVER
NARRATION
TO
DESCRIBE WHAT IS HAPPENING IN
THE FOOTAGE; IN OTHER FILMS, THE
IMAGES SPEAK FOR THEMSELVES
WITHOUT
COMMENTARY.
A
DOCUMENTARY OFTEN INCLUDES
INTERVIEWS WITH PEOPLE IN THE
Source: http://www.wisegeek.org/what-is-a-documentary-film.htm

22. CREATE A NEW DOCUMENTARYTASK 3
•
My documentary will be on censorship in films and why it‟s
censored. The GOOD THING ABOUT CENSORSHIP AND THE
BAD THINGS.
•
Film censorship can be generally defined as the control of
information or thoughts. Censorship is used by government or
relevant organizations to put a stop to the distribution of material
that is not fit for public consumption. In wartime, information about
troop actions, impending battle plans etc. Would be suppressed.
•
Censorship is the editing of material from a written or visual
presentation. Sometimes the word censored is used to indicate that
material was removed in the interest of morality, or would be
offensive to the intended audience.
•
WHY IS CENSORSHIP GOOD?
•
Censorship is good since all the material that is explicit and of
obscene nature viewing can be controlled. All unstable topics that
are likely to aggravate readers can also be controlled in order to
avoid tension and hatred.
•
WHY IS CENSORSHIP BAD?
•
It hides the truth from people and it either blocks what was meant
to be there but also it is likely to give false information to the public.

23. PRIMARY AND SECONDARY
RESEARCH ON CENSORSHIP.
• The primary research was useful from survey because I got the
answers I needed on how censorship has effected their daily
lives and if they think censorship should be allowed or banned.
This took me only few hours to get the answers which is not that
long and it helped me get accurate information on censorship
from the public.
• The secondary research was defiantly internet because there is a
two sides saying whether censorship is good or bad. To find out
good information it only took me couple of minutes which is fast
however it is not 100% reliable. Also in the internet you can share
your opinion so more people are likely to comment on what they
like or dislike about censorship.

24. FOCUS GROUP
• A focus group is a moderated discussion group anywhere from 6 to 10
participants. Each participant is chosen after filling in a screener
questionnaire, which allows the researcher to ensure a good mix of people
represent the target audience for the project. Focus groups are used in
traditional market research to gather target audience opinions and attitudes
about certain products, services or concepts.
• Advantages
• Focus groups provide a valuable method to gather customer feedback and
opinion on different ideas and concepts.
• Disadvantages
• Focus groups have come under some criticism for their inability to remove
the potential for „group think‟ where some participants will be swayed by the
opinions of other more dominant members and feel under pressure to

25. HISTORY OF CENSORSHIPS
There was a public debate about what people
are allowed to show in their movies and was
morally fit to control the content of its own
products. As early as 1909 the people's institute
in new york city created "the new york board of
motion picture censorship. This means that all of
their films to the board and to not release any
films unless approved by it. If it‟s not approved
then you can‟t release the movie. The board was
called "the national board of censorship" but
then was changed to "the national board of
review". And finally the board's "seal of
approval"
Source: http://www.pictureshowman.com/articles_genhist_censorship.cfm

26. CENSORSHIPS QUESTIONNAIRE
FOR FOCUS GROUP
• What controls, if any, should there be over the
media?
• Should there be more censorship? Should there
be less censorship?
• What is your opinion of sexual and/or violent
content in tv, films and video games?
• Which is it more important to control - sexual or
violent scenes? Why should they be controlled?
• What effect, if any, do you think that sexual or
violent scenes on the media have on people?
• Do you think that countries with more censorship
have less violent and sexual crime?
• Do you think people were any less violent before
the existence of television, films and video
games?
• Do you think censorship is a good thing or a bad

27. INTERNET FILTERS
• The first way companies go about filtering
“inappropriate content” is by having a team of
human researchers reviewing thousands of
websites looking for not only trigger words but also
pictures and subject matter that may be
“inappropriate
• The second way that internet filtering companies
compile their databases is through the use of
electronic scanning devices, which continually
browse the internet, looking for key words such as
“porn” or any other explicitives.
• Along with the feature of updating one‟s filtering
software, parents or whomever is doing the filtering
has the option to manually set boundaries on what
content is allowed to be viewed and what isn‟t
allowed.
• Also, one of the most common internet filtering
software in the world, cyber patrol®,is offered to
customers for the home, the office, or even the
school

28. BOOKS CENSORSHIP
• “Book censorship is when a book is
removed from the shelf of a library.
It can be enacted at the national or
subnational level, and can carry
legal penalties for their infraction.
Books may also be challenged at a
local, community level. As a
result, books can be removed from
schools or libraries, although these
bans do not extend outside of that
area.”
Source: http://en.wikipedia.org/wiki/Book_censorship

29. BIBLIOGRAPHY
http://www.imdb.com/name/nm0000116/
http://www.imdb.com/title/tt0499549/
http://en.wikipedia.org/wiki/Demographics
http://en.wikipedia.org/wiki/Psychographic
http://www.bing.com/videos/watch/video/cameron-on-target-audience-for-avatar/1abbqksws
http://www.dailyfinance.com/2010/01/25/as-you-read-this-avatar-becomes-top-box-office-film-of-all-ti/
http://www.buzzle.com/articles/media-censorship-pros-and-cons.html
http://www.statpac.com/surveys/research-methods.htm
http://www.wisegeek.org/what-is-a-documentaryfilm.htm
http://www.pictureshowman.com/articles_genhist_censorship.cf
m
http://en.wikipedia.org/wiki/Book_censorship

30. PRESENTATION FOR CLASS
•
Hi, for the next couple of minutes I'll be telling you about censorship. I‟ll tell you how
censorship started, why film industry use it and more. Censorship is used by government or
organizations to put a stop to the distribution of material that is not fit for public. It is also
used in other ways, such as media, internet and books . why is censorship good?
Censorship is good since all the material that is explicit and of obscene nature viewing can
be controlled. All unstable topics that are likely to aggravate readers can also be controlled
in order to avoid tension and hatred. Why is censorship bad? It hides the truth from people
and it either blocks what was meant to be there but also it is likely to give false information
to the public. There was a public debate about what people are allowed to show in their
movies and was morally fit to control the content of its own products. As early as 1909 the
people's institute in new york city created "the new York board of motion picture censorship.
This means that all of their films to the board and to not release any films unless approved
by it. If it‟s not approved then you can‟t release the movie. . The board was called "the
national board of censorship" but then was changed to "the national board of review".
And finally the board's "seal of approval“ . The first way companies go about filtering
“inappropriate content” is by having a team of human researchers reviewing thousands of
websites looking for not only trigger words but also pictures and subject matter that may be
“inappropriate .The second way that internet filtering companies compile their databases is
through the use of electronic scanning devices, which continually browse the
internet, looking for key words such as “porn” or any other explicitives. Along with the
feature of updating one‟s filtering software, parents or whomever is doing the filtering has
the option to manually set boundaries on what content is allowed to be viewed and what
isn‟t allowed. Also, one of the most common internet filtering software in the world, cyber
patrol®,is offered to customers for the home, the office, or even the school. Book
censorship is when a book is removed from the shelf of a library. It can be enacted at the
national or subnational level, and can carry legal penalties for their infraction. Books may
also be challenged at a local, community level. As a result, books can be removed from
schools or libraries, although these bans do not extend outside of that area.
•
Thanks for Listening. 

31. Self Assessment
• By looking at my self presenting in
front of class, I was pretty confident.
I had good eye contact with both
camera and the audience. I had a lot
of information on my PowerPoint.
Also it was not just filled with
information to bore the audience, I
also had a lot of picture which made
the PowerPoint looking good and
quite fun. The thing I need to
improve is on when I got mixed
between primary and secondary
research about my documentary
which was censorship. That might
have lost me some mark but now

32. This is the feedback from the
people from my class and what
they thought about my
PowerPoint, they have said
good things and what things I
can improve on. This will help
me because I can find out what
more things I need to add on
the PowerPoint. Those people
from pictures are
Eugene, Kanak, Roberto and
Laurence.

33. My Presentation

34. Feedback VIDEO‟S