10th Annual International Film Students Meeting Encuentro Internacional Estudiantes de Cine 59th San Sebastian Film Festival 2011 Tabakalera International Contemporary Culture Centre NO MORE PLAGIARY PLEASE - MENTION YOUR SOURCES - ASK PERMISSION

1. 10th Annual International Film Students Meeting EncuentroInternacionalEstudiantes de Cine 59th San Sebastian Film Festival 2011 Tabakalera International Contemporary Culture Centre Twitter @eiecine #eiecine11 with @TransmediaReady

2. 10th annual International Film Students Meeting EncuentroInternacionalEstudiantes de Cine San Sebastian Film Festival 2011 Find us on Twitter @eiecine #eiecine11 a Masterclass transformed into a brainstorm + workshop in 3 phases 1.Transmedia introduction + Q&A 2. The 7 Transmedia Families (#7TF tool) why-how-what 2-3pm Lunch break - Groups set up 3. 3-5pm Think & Do Tank 'San Sebastian European Capital of Culture 2016' 4. Annexes www.slideshare.net/KHwork @TransmediaReady

3. transmedia storytelling is not linear content or social media (only) ... Video from Starlight Runner Entertainment

4. 7th ART form... Ars, artis (latin) A technical knowledge, ability to create a form, a human activity that is arranging several forms together addressing the human senses, emotion and intellect. This concept of 'Artis' varies upon geographic and historical elements For ethnologist Marcel MAUSS the object of ART is defined according to the its recognition by a group. Practises, creation, content, can be classified differently according to the creators, the cultures and institutions. Salvatore DALI "Le Bâteau" The Boat 1934-1935

7. 17th centuryclassicaltheater UNITS make the story and action more credible:

8. TIME UNIT (24 hoursrule for classiclaplays)

9. LOCATION UNIT

10. ACTION UNIT (main action/secondary intrigues)

11. Whatis a performative element in the 21th century?

12. Break again... (transcend the story, beyond the story, hacking the story)@TransmediaReady

13. -> New territories of exploration//creation -> New -> is -> not -> New Georges Mélièsearly narrative film A Trip to the Moon 1902 @TransmediaReady

14. From Multi to Trans where do you Cross(media)? @TransmediaReady

15. If transmedia is the art of telling stories across multiple platforms ... on any kind of medium//media ... any kind of 'MEDIA-FORM'? ... more channels of communication cf. 'The Medium is the Message' Marshall McLuhan 1911-1980 Communication theorist @TransmediaReady

18. Disciplines Convergence // Culture

19. Connected human being(s)

20. Audience transformation

21. Human convergence

22. Social Media // Marketing

23. Participatory culture

24. Traditions -> forms and content

25. Linear versus interactive

26. Need for story-feeling (story-filling)

27. Back to the roots = seeds

28. Pluridisciplinarity // Expertises

29. Audience and professionals needs-> New -> is -> not -> New @TransmediaReady

31. PLAY-GROUND TAGS #transmedia ready (adjective) Clue#1: Concept Clue#2: Transient Groups Clue#3: Maieutics Rhizomic Pluridisciplinarity Global world & cooperation #Futuremedia #21century @KHenthuZiasm

32. BACK-GROUND TAGS 'Cinema-film-making-production' Film-PR-press-programming-festivals Film-Tvsales&marketing-pitching-networks Politics-crossmedia-elearning-institutions Individual digital revolution Arts-Culture-Society (curator:D) @KHenthuZiasm

34. 10ème semaine de la langue française et de la francophonie 2005 // French Ministry of Communication and Culture

37. transmedianext.com

38. a - void of understanding

39. 18 Décembre 2010 – Transmedia Storm Mai 2011 TransmediaCamp Marseille @KHenthuZiasm

40. POLL: Are you more Transmedia STORYTELLING or Transmedia EXPERIENCE?

41. Media audiences, more social, more networking, more game, more portals...

42. Robert Pratten @zenfilmswww.transmediastoryteller.com

43. @StephenDinehart @narrware

44. @GaryPHayes

45. NO definitedefinition Jeff Gomez 'The art of conveying messages themes or storylines to mass audiences through the artful and well planned use of multiple media platforms' Multi-Dimensional Storytelling ...Breakthrough strategy for studios, television networks, ad agencies, video game publishers are using to attract bigger—and more loyal—audiences. Savvy companies and producers, including the creators of Lost, Heroes, and Halo, are incubating concepts that captivate and interact with audiences across media. They do this by providing intriguing new details and introducing new characters in each medium, so that by following a single narrative from TV to web to game consoles to theatrical films, viewers enjoy a richer experience. 2009

46. Henry Jenkins A transmedia story unfolds across multiple media platforms with each new text making a distinctive and valuable contribution to the whole. ...In the ideal form of transmedia storytelling, each medium does what it does best... ... storytelling across multiple forms of media with each element making distinctive contributions to a fan's understanding of the story world. Alison Norrington Transmedia storytelling is the successful organic flow of narrative over a host of platforms, each one excelling at what it does best ... the complex approach to telling a story over multiple platforms (both on and offline)... There are a host of elements to consider that reach far beyond traditional, linear storytelling. @TransmediaReady

47. The new paradigme everyone is talking about... TWITTER@simon_staffans Unfortunately: "in no case does copyright extend to an idea, procedure, process, system, method, concept, principle or discovery" #mpbs2011

48. The shifting media landscape 'It is a generally accepted principle that collaboration and cooperation are critical elements when taking a transmedia approach to content creation and IP development.No project, from net-native independent drama to four-quadrant blockbuster, can reach its full potential if ego, close-mindedness, and miscommunication are allowed to undermine the creative and distribution processes.'@SimonPulman

49. Transcending media Storyline is the key for nonlinear narrative Watchmen comic book – graphic novel The game 'The End is Nigh' serves as a prequel to the movie 'Watchmen' The Characters in the movie reflect on events that you get to play in this video game Story wise the movie and game are enhancing or complementing each other -> The whole should be bigger than the sum of its parts Thanks to Dominic de Haas @Dominic1978

50. Eachindividual segment isrelated to the whole IP It's not just adaptation, franchise or licenseproducts... You'redead ! No, I'm not dead, becauseI'mtransmediaready! +UGC @TransmediaReady

51. CONTEXT CONCEPT CONTENT 1 CONTENT 2 CONTENT 3 Etc. CREATIVITY

52. ALL PLATFORMS AL.L MEDIA TRANSMEDIA STORYTELLING AD-HOC BIZ MODEL COMMUNITY BUILDING AND MANAGEMENT didyousay all MEDIAFORM ? +GAMIFICATION @TransmediaReady

53. Get more of the plot 'I believe that storytelling has the power to create positive change in the world. Audiences today want to be more involved in stories' Tim Kring 2010 Digital Emmy Pioneer Award winner for transmedia storytelling

54. Clic here to add a title ;-) www.pottermore.com @TransmediaReady

55. Everyone is a storyteller... ;-) @TransmediaReady

56. No end at all ;-) @TransmediaReady

57. #NetworkOfNetworks #Transient Groups

58. Conspiracy for Good (create a genre) 'Our goal with the Conspiracy For Good is to entice, engage, and inspire the audience to drive real-world change through their participation in a narrative' 2010EIN Presswiresource NOKIA – Tim Kring

62. Christmas Food Court Flash Mob, Hallelujah Chorus 28 724 828 views January 1st 2011 (posted Nov.10th) 31 155 891 views February 14th 2011 34 517 949 views 21 Septembre 2011

63. Numbers // Value?

64. @TransmediaReady Social Media Marketing FANS EVENTS CONTESTS GAMES ADS SHARE TAG COLLABORATE

65. Marketplace Licenses Foreign rights (international sales) Ancillary right exploitation VOD / POD Publishing (ebooks-books-DVD...) Games / ARG Wireless - Mobile Connected TV – Interactive TV – Social TV Theater / Events / Live Shows Objects (consumer products) UGC / Micropayments Branded entertainment

66. 1 Content turninto a transmediaproject Tent Pole / Franchise 1 Project withseveralcompanies Tent Pole / Franchise Tent Pole / Franchise Tent Pole / Franchise 1 Project in a transmedia studio Tent Pole / Franchise Severalnarrators in co-creation = Story Architect(s) / Narrative Design + Cowriter(s) + Audience participation – UGC + Game designer(s) Transmedia Producer "Universe Steward" "Conductor" + Community Manager(s) Curator/Promoter/PR Marketer(s) Inspiration @LanceWeiler @ChristyDena @JeffGomez @RobertPratten @TransmediaReady

68. Experience Design

69. Narrative Design

70. Story Architecture

71. Conductor

72. Transmedia Producer

73. Show Runner

74. Curator//Promoter//PR

75. Marketer//Brand agent

76. Community Manager

77. Users designer & experience

78. Usages//behaviours

79. ...

80. FILM SCRIPT

81. FILM PRE-PRODUCTION

82. FILM MAKING

83. FILM CREW

84. FILM PRODUCTION MANAGEMENT

85. FILM LINE PRODUCTION

86. FILM EXECUTIVE PRODUCTION

87. FILM DISTRIBUTION

88. FILM MARKETPLACE

89. FILM INDUSTRY LIFE SHELVES

90. ... @TransmediaReady

91. The Reverse Policy©©LOLMarketing Strategyversus Production Creation

92. Traditional model Reverse model Transactional Analysis Boardgame 'Jeu de l'oie' -> Inverse @TransmediaReady

93. CREATIVITY BOOSTERS @TransmediaReady

94. Reverse Management Model Assess/Implement/Comply Creativity @TransmediaReady

95. SELF COLLABORATION Collaborative 1 Collaborative 2 3. STORY

96. STORY-telling, feeling, building, designing... COLLABORATION Collaborative 1 Collaborative 2 3.SELF

97. http://spacecollective.org/gavinkeech/6811/entanglement-pm-hyperparameters

99. ARE YOU READY?

100. ARE YOU TRANSMEDIA READY? YOU MAY START FROM HERE GET YOUR GEAR! #7TF @CynthiaJabar Design @TransmediaReady

101. OPTION 1: NO PROJECT BUT YOU THINK IN A TANK OPTION 2: ONE PROJECT ALONE YOU THINK & DO OPTION 3: ONE PROJECT A GROUP YOU THINK & DO @CynthiaJabar Design @TransmediaReady

102. Learning Process Creative Process Improving Process Development Process Production Process Pitching Process Your own Process = DIY your experience -> Media -> Multi -> Pluri -> Cross -> Trans Getting transmedia ready is an intuitive process. It is about listening to the subtle learning and creative process within yourself, and then share it with a co-creative team @TransmediaReady

104. Expertises // Know-Hows // Skills

105. Collaborative // co-creation

106. Licences // Authorship revisited

107. Methodologies // Terminology

108. Globalisation // Culture

109. Open world // Societal behaviour

110. Activity sectors // apply to associated sectors

111. New business models // ad-hoc

112. Gameplay (learn, enjoy, share...take it easy)

113. Community building (behaviours//activities)

114. Rhizomic Networks // Collective Intelligence

115. Quality // Value

116. Epic worlds@KHenthuZiasm for @TransmediaReady

117. PIX BY KH

118. @TransmediaReady = @KHenthuZiasm @cynthiajabar @poburke @n_Aya

119. @TransmediaReady = @KHenthuZiasm @cynthiajabar @poburke @n_Aya

120. @TransmediaReady = @KHenthuZiasm @cynthiajabar @poburke @n_Aya

121. @TransmediaReady = @KHenthuZiasm @cynthiajabar @poburke @n_Aya

122. @TransmediaReady = @KHenthuZiasm @cynthiajabar @poburke @n_Aya

123. @TransmediaReady = @KHenthuZiasm @cynthiajabar @poburke @n_Aya

124. @TransmediaReady = @KHenthuZiasm @cynthiajabar @poburke @n_Aya

125. A ticket to become transmedia ready 10th annual International Film Students Meeting - San Sebastian 2011 @eiecine #eiecine11 We/YOU have expertise in at least one domain We/YOU love storytelling We/YOU need new ways of writing stories We/YOU learn from each other We/YOU use online & IRL tools We/YOU like to play We/YOU need change We/YOU want human values We/YOU experiment We/YOU start small We/YOU grow fast We/YOU use social media We/YOU share more We/YOU need new business models Add what YOU think Add what YOUR COMMUNITY wants And so on...

127. Story Hacking Party #7TF BRAINSTORM San SebastianEuropean Capital of Culture 2016 inquiry research investigation inquiry 1 main location (space unit) Design thinking 1 main character Workingcreative team Severallanguages Choice of media/platforms 1 live event (fromexisting/time unit) Business model (stand by) 1 social/cultural premise (action unit) @TransmediaReady

129. Pick 1 cardfromeach of the 7 families

130. Check out 1 completefamily

131. Check out 7 identical parents = 7 mothers...

132. Pick the cardsyouthinkyou are alreadyusing

133. Take out 3 cardsthatyou dont use yet

134. Addcards if you are transmediaready@TransmediaReady

136. TWITTER: @eiecine #eiecine11

137. FLICKR TAG: eiecine

139. Video surprise 2.30http://youtu.be/fPuqZA-W5BI

140. You Tube Channelhttp://www.youtube.com/user/sansebastian2016

142. Annexes KH bio SAN SEBASTIAN FILM FESTIVAL Get ready... Slides made for class & workshop + for students to take back home in their countries Thank you to the 59th San Sebastian Film Festival +Tabakalera-International Contemporary Culture Centre

143. Annexes SAN SEBASTIAN FILM FESTIVAL 2011 'Your project has more value' By Karine Halpern Your project has more value. How is that for pitching film students at the San Sebastian Festival? Filmmaking, and other audiovisual work, have moved from traditional business models to more creative solutions for production and distribution. By using transmedia methods and telling the story across multiple platforms, we can extend the story beyond the film and reach new audiences. Filmmakers using transmedia storytelling methods should get ready to pitch with that added value. How can you reach a new audience? What other platforms can you use? Is the story being affected by other media? How can you transform your project and make it transmedia ready? Transmedia can combine on filmmaking and any other art form or media, with or without technology. Transmedia goes beyond the film, the story and the technology. You may find yourself including transmedia aspects right there in your pitch, and not only at the early development stage. Transmedia is about interweaving disciplines. PIX BY KH

145. Network of Networks

146. Transient Groups

147. Marketing versus Promotion

148. Feedback & EXperimentation

149. Trans-Formative & New Biz Models

150. Maieutics

151. Learning From Each Other

152. Story Hacking@TransmediaReady

153. FRANK ROSE The Art of Immersion: How the Digital Generation Is Remaking Hollywood, Madison Avenue, and the Way We Tell Stories (2011) HENRY JENKINS Convergence Culture: Where Old and New Media Collide (2008) – (Soon "Spreadable Media") @TransmediaReady

154. NUNO BERNARDO The Producer's Guide to Transmedia: How to Develop, Fund, Produce and Distribute Compelling Stories Across Multiple Platforms (2011) JANE McGONIGAL Reality Is Broken: Why Games Make Us Better and How They Can Change the World (2011)

155. MARSHA KINDER 1991 - 1993 LANCE WEILER 2011

156. Selection of Ressources in English www.henryjenkins.org http://www.henryjenkins.org/2009/02/if_it_doesnt_spread_its_dead_p.html http://lanceweiler.com http://buildingstoryworlds.tumblr.com/syllabus http://workbookproject.com www.ChristyDena.com - www.UniverseCreation101.com - www.YouSuckAtTransmedia.com http://sharedstoryworlds.com - http://metascott.com/transmedia-events http://www.starlightrunner.com/transmedia + YouTube seminars http://storylabs.uswww.personalizemedia.com/randomizers www.transmediastoryteller.com www.transmythology.com www.transmediaresources.com @StoryWorldConf www.storyworldconference.com #SWC11 @storycentral @TEDxTransmedia www.tedxtransmedia.com/MAXXI #tedxtransmedia

157. How I Learned to Start a #Pandemic @LanceWeiler #LanceWeiler

158. MIRAGESTeaser 2011 @patricjean

159. Annexes @TransmediaReady www.transmediaready.com http://transmedia.owni.fr www.khgoblog.com Karine Halpern is a crossmedia maker and consultant in communications from France and Belgium. She has been creating all media content and conducting independent experimental work since the 90's. She worked for international cooperation governmental agencies, has made creative content through public grants, and has produced the 7 Transmedia Families, a card game to use for creative thinking and transmedia development. She began her career in the international film and TV markets and festivals, working in production, sales and marketing. She has founded and managed nonprofit associations dedicated to cultural content, film and multimedia. She holds a master’s degree in Public and Political Communications and a certificate in Cultural Mediation. Her @TransmediaReady mission is to advocate for a Network of Networks and a creative learning process. PIX BY KH

160. GRATITUDE - GREAT-ATTITUDE @CynthiaJabarwww.TransmediaKids.com @eiecine @sansebastianfes @LanceWeiler @AnitaOndine @TransmediaNext @Poburke @transistoria @fernandocarrion @edortaArana @noelvictor_rc @storycentral @StoryWorldConf @Sioflynn @scott_walker @goonth @StephenDinehart @narrware @GaryPHayes @robpratten @tStoryteller @IngavonStaden @MarsAttac @HoppingFun @Prospexity @MathGim @fabiennebidule ADD YOUR NAME @KHenthuZiasm @TransmediaReady www.transmediaready.com