This PowerPoint helps students to consider the concept of infinity.
Digipack Deconstruction 4
1.
2. THE FRONT COVER
The front cover of the album clearly denotes that it is a live album, a
common idea within punk-rock bands. The front cover shows the
band onstage, with all of the four members in shot. The silhouette
of the crowd connotes the idea of popularity because there are a
great many people, and this would make others feel like they aren’t
so outcast in liking the band.
The band’s name is on the cover twice, once superimposed and
once within the background image above the stage. This enhances
the advertising for the band and the logo that has been edited on is
bold and stands out against the darker background. The bright
red, alongside the decaying after effect, makes an impact and
catches the viewer’s eye. The decayed idea to the text also creates
an idea of the album having a timestamp, yet surviving past it’s
creation too.
The album name, Loco Live, is done in the same sort of font but in
a bolder version, making it too stand out against the black
silhouette of the crowd. The colours of the red, grey and blue could
connote a homage being paid to the home country of the band
(America). It also creates a nice contrast of colours against the
darker, more blended colours of the background.
3. THE INSIDE SLEEVE
The inside sleeve is created like a fold-out booklet, with the front
cover being on one side and this image being the inside sleeve.
The image is of lead singer, Joey Ramone, who was hugely
influential and well known within the punk-rock genre, and could be
recognised easily. This image not only promotes a well known
figure, giving the audience someone to identify with, but also
promotes the band and their image. For example, Joey was known
for his hair and choice of sunglasses, and this is clearly shown in
this image, giving the fans a sure way of recognising the singer.
This image also stereotypically uses the singer of the band, which
is common with punk-rock. This is often because the lead singer is
seen as spearheading the band, and commonly writes the lyrics
that are so anti-conformist.
Showing the microphone stand in Joey’s hand also lets newer fans
who may struggle to tell the Ramones apart (they all look and dress
quite similarly) know that he is the singer and is clearly mid-
performance. The photo was likely taken during performance, rather
than being staged, which gives it a more real quality and shows the
emotion of live performance clearer, advertising that the band enjoy
playing live and are very good at it.
4. THE DISC ARTWORK
The disc tray does not actually have any artwork, so I have chosen
to deconstruct the artwork of the CD instead. It is very basic, which
gives the connotation of a raw performance, which would be what a
live performance is; not enhanced or tweaked.
The band logo from the front cover is repeated across the
CD, which again promotes the band, but also means that if the case
were lost or the CD misplaced, the user would still know the band
that’s music was on it.
The album name is also there again too, in the same way as the
band name. This again means that the CD can be identified, and
also puts emphasis on the album name, which is a nice touch.
The rest of the CD is relatively plain, other than the small text giving
information about the CD. It reads “Produced by The Ramones and
Adam Yellin, recorded live in Barcelona, Spain”. The name of the
band is highlighted again here in red, and Adam Yellin’s name is in
capitals and bold font.
Telling the user where the CD was recorded means they can do
more research on the concert, or could perhaps have been there
and be able to know that the CD is of a performance they once saw.
The simplicity of the disc artwork means that more attention can be
paid on the music, and the punk-rock idea of music being more
important holds.
5. THE BACK COVER
The back cover continues the theme of images from the live
performance, but instead uses a more artistic photo, which shows
silhouettes not only of the crowd, but the band too, in a red, white
and blue light from the stage, again emphasising the tribute to their
home country and relating to the album title design. There is also all
of the tracks, split up to fit either side of the image band across the
front. This is because there are so many different tracks, because
the Ramones were known for creating very short songs, many that
were under 2 minutes long. Interestingly, some of the more famous
tracks such as Blitzkrieg Bop and Pet Sematary are not the first few
tracks, which is a more common idea within pop music. This means
that the band clearly care about all of their tracks, not just popular
ones, which encourages fans to get a real taste of the album and
the band themselves. Also, it would be the order the band played
the tracks, which shows that they didn’t necessarily open or close
with their most famous songs.
The connotation of the silhouettes shows that the band are also
more than their image presents them, which is another idea that fits
nicely with the punk-rock genre, as a punk-rock band wishes to be
more than their image or design from a record label (if they have
one).