Three ways to rock employee engagement like Sage
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The document outlines various employee engagement programs used by Sage, including: 1) SageCentral weekly video updates featuring colleagues across campuses that saw a 22% increase in video finishes and 40% increase in comments. 2) The #lifeatsage social media program where colleagues share work and personal photos tagged with the hashtag, which has reached over 1.8 million people and engaged 15% of North American colleagues. 3) Scavenger hunts used to promote change and new initiatives that had 57 entries and 26 likes on Chatter for the most recent hunt.
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Three ways to rock employee engagement like Sage
- 1. Three ways to rock at employee engagement (like Sage) Karen Hamilton, Principal Web Manager NA Internal Communications @tinybites | @SageNAmerica
- 2. The next 45 minutes • What does employee engagement mean to you? • Our most popular engagement programs • SageCentral weekly update • #lifeatsage • Scavenger hunts and other games*** • What are some of your engagement programs? • Continuing the conversation
- 3. My life at Sage and more
- 4. More than motivation or satisfaction Employee engagement is the emotional commitment that we have to our organization and the organization’s goals. –Kevin Kruse
- 6. How do you involve and incite employees?
- 7. Engagement as a bakery
- 8. What is on your engagement menu? Program Intranet F2F ESN Video Email Print/ Goods Social Media Community 3rd party SageCentral Weekly Update Future #lifeatsage Future Contests Community work Town halls Colleague / team kudos Company store Future CATs ***** Future
- 9. A recipe for video news Evolving the email newsletter
- 10. SageCentral weekly update Desired Behaviors Channels • Absorb key messages • Take action • Smash silos • Represent your team • Recognize • Video • Intranet • Email • ESN (future) Motivators KPIs • 15 mins of fame • Creative outlet • Watch your friends • Blooper reel • Viewership trend • Discussion trend • Participation rate per campus • Clickthrough / completion trends for action items
- 11. SageCentral weekly update results • 88 colleagues and 8 execs representing 8 campuses • Every episode in Top 50 of most read news of all time • 99.5% email open rate–up 27.6% from email-only delivery • Season 2: o 22% increase in finishes (blooper reel) o 40.3% increase in comments • Feedback: o “So look forward to watching these! Quick, informative, and entertaining!” o “So much fun, I totally recommend that more people take part.” o “This is the way to deliver these updates, much more engaging!” How would you direct Season 3?
- 12. Making it work in your organization • Video host (YouTube, Vimeo) - $ • Video editing software - $$ • Video editor • Personal smartphone / video camera at each locale • Volunteer anchors • Sample video script • Sample emails • Call for guest anchors • Guidelines for filming your video update
- 13. A recipe for #lifeatsage This is how we work
- 14. #lifeatsage Desired Behaviors Channels • Live the brand • Show pride in Sage • Celebrate success • Support our customers • Capture community involvement • Make others want to work for Sage • Twitter • Instagram • Chatter • Facebook • Intranet • ESN (future) • Print / materials Motivators KPIs • Selfies • Blend work with life • Showcase talents • Reach (impressions) • % NA colleagues participating
- 15. #lifeatsage results • 397 colleagues using #lifeatsage (15% of NA) since June 2014 • 1,223 Instagram and 1,643 Twitter posts reaching >1.8 million people • De facto colleague hashtag – going global! Challenge: how can we track Instagram / Facebook? Future: where is everyone hanging out now?
- 16. Making it work in your organization • Accounts for channels where your employees live • Display widget(s) for intranet homepage • Easy to remember #hashtag • Easy call to action • Selfies / portraits • Event pics • Having fun • Collaborate with external comms / marketing / social media teams as well as other regions
- 17. A recipe for games Having fun with change
- 18. Scavenger hunts Desired Behaviors Channels • Embrace change • Champion change • Learn new behaviors • Take action • Be an ambassador • Intranet • ESN • Email • In the office Motivators KPIs • Solve a mystery • Friendly competition • Free stuff • Challenge yourself • Showcase your talents • Correct entries (learning check) • Participation rate per campus • Clickthrough / completion rates for action items
- 19. Scavenger hunt results • Used for: o Intranet relaunch o New systems and processes o Welcoming and onboarding new team o Learn about colleagues around the world • Latest scavenger hunt on Chatter: 57 entries, 26 likes, 4 shares • Feedback: o “Love this contest! Feel like I'm getting to know more colleagues than ever before!”
- 20. Making it work in your organization • Contest formats • Scavenger hunts • Ideation • [Social] media creation • Referral drives • Talent shows • Cool prizes and giveaways - $$* • Win: Apple anything, Fitbits, gift cards, trips • Free Sage-branded stuff • Sample contest terms & conditions
- 21. Continue the conversation • karen.hamilton@sage.com • linkedin.com/karenhamilton • twitter.com/tinybites • Instagram.com/tinybites
Notes de l'éditeur
- We are taking a selfie right now!!! #Lifeatsage + Chatter Prize for most engaged participant
- When we’re engaged, when we’re emotionally committed, it means we’re going to go the extra mile. That’s why engagement is so important and so powerful. --Kevin Kruse @kruse “If you hire people just because they can do a job, they'll work for your money, but if you hire people who believe what you believe, they'll work for you with blood and sweat and tears.” –Simon Sinek, TEDx speaker, RAND Corporation http://genius.com/3465265/Simon-sinek-how-great-leaders-inspire-action/I-always-say-that-you-know-if-you-hire-people-just-because-they-can-do-a-job-theyll-work-for-your-money-but-if-you-hire-people-who-believe-what-you-believe-theyll-work-for-you-with-blood-and-sweat-and-tears Article: http://www.kevinkruse.com/employee-engagement-definition/ Other thought leaders: http://vignetteagency.com/blog-post/top-13-internal-communications-thought-leaders-resources/ William Amurgis, NetJets: Inspire – Inform - Involve - Incite Motivated employee = compensation. “I’m treated well” Satisfied employee = happiness. “I like my job” Engaged employee = committed and inspired. “I believe in my company”
- Employees are your best brand advocates: http://www.socialchorus.com/resources/employee-advocates-are-hiding-super-powers-infographic/ Most interesting: Content shared by employees receives 8x the engagement of content on branded channels 2x as productive and generate up to 80% of customers’ overall satisfaction A 12% increase in brand advocacy can double revenue growth rate and boost market share
- Sage colleagues in North America: Food Photos/video (selfies) Social events Giving back to the community Prizes / contests Recognizing themselves / friends
- You need a number of different recipes or approaches to drive different behaviours Different people will respond to different carrots, and even the same person may crave a different item on the menu depending on their mood Trial and error: taste these recipes, find out where people think they taste good, and then refresh the menu Once you have bestsellers: branch out to other locations
- This is not a comprehensive list of all the programs we support in NA to drive engagement, but you get the idea.
- Take a look at the comments in Twitter, IG, and Chatter about selfie taken at beginning of session. Then show #lifeatsage stream on IG - https://instagram.com/explore/tags/lifeatsage/ Article: best of #lifeatsage 2014 - https://sagecentralna.com/News/20150106-Life-at-Sage-2014 SageCentral homepage: #lifeatsage stream – https://sagecentralna.com
- Spreading outside of NA (France, UK, Brazil) What else will help us make it work?
- Collaborate: Share social analytics tools Help to curate What else will help you make it work?
- How many of you use contests and games as part of your internal comms strategy? What type of games / achievement oriented programs do you run? https://sagecentralna.com/News/20150202-SPR-scavenger-hunt Random prize for sharing: Sage pin!
- *Prizes cost money, but they can be sponsored internally/externally or already be in your inventory. What else will help you make it work?