Get an overview of social media networks you can use for business. I include a snapshot of Facebook, Twitter, LinkedIn, Google Plus, Pinterest, You Tube and Instagram. Also I touch on Facebook for mobile, mobile websites and four tips for Facebook during the holidays.

1. Agenda
• Social Media Overview
• Social Media Networks
• Facebook Holiday Tips
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2. A word about my background...
Karen Kefauver
•Social Media Consultant
• Sports/Travel Writer
•www.karenkefauver.com
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3. Social Media Overview
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4. •
Designed by
Eric Bloom of
Mobile MarCom
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5. Tips
•
Status Updates: Short!
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No complex graphs, charts, infographics
•
Select powerful photos that inspire, educate or surprise
•
Google+
•
App Store: Download Facebook mobile app, Page Manager,
Facebook Poke, Facebook Messenger
•
Visit Facebook mobile site (from your browser on your phone)
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6. Why Social Media?
Boardwalk
Boardwalk
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7. Get Started
Boardwalk
Boardwalk
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8. Social Media Overview
•
Biggest Players in Social Media Field - by numbers of users:
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Facebook
•
Twitter
•
LinkedIn
•
Google+
•
You Tube
•
Pinterest
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9. 4 Facebook Holiday Tips
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10. Facebook Holiday Tip 2
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11. Facebook Holiday Tip 3
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12. Facebook Holiday Tip 4
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13. Social Media
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14. Facebook Stats
•
Facebook: 1.1 Billion Users!
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Average user is connected to 80 community pages, groups and events
•
People who use Facebook on their mobile devices are 2x as active on
FB as those on non-mobile users
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15. Facebook on Mobile
189 million of Facebook's users are 'mobile
only'
Not only does Facebook have millions of users who don't access it
from a desktop or laptop, but mobile use generates 30% of
Facebook's ad revenue as well. This is a 7% increase from the
end of 2012 already.
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16. Facebook Personal
Boardwalk
Boardwalk
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17. Facebook Business
Boardwalk
Boardwalk
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18. Facebook apps
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19. Twitter Stats
•
Twitter - 500 million users/140 million active users
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The fastest growing demographic on Twitter is the 55-64 year age
bracket.
•
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20. Twitter
•
1 Way to Be on Twitter
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No difference between Personal and Twitter profiles on Twitter
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21. LinkedIn Stats
•
LinkedIn 200+ million members
•
LinkedIn operates the world’s largest professional network on the
Internet in over 200 countries and territories.
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22. LinkedIn
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2 Ways to Be on Facebook LinkedIn
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LinkedIn PERSONAL profile
•
LinkedIn COMPANY profile
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23. Google+ Stats
•
Google+ 100+ million users
•
Use for Search Engine Optimization!
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24. Google+
•
2 Ways to Be on Google+
•
Google+ PERSONAL page
•
Google+ BUSINESS page
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25. Google+ Personal
Connect with Karen Kefauver on Google Plus: https://plus.google.com/116345420469288930926/posts
or http://gplus.to/karenkefauver.
You can customize your Google Plus name here: http://gplus.to
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26. Google+ Biz
Connect with Karen Kefauver on Google Plus: https://plus.google.com/116345420469288930926/posts
or http://gplus.to/karenkefauver.
You can customize your Google Plus name here: http://gplus.to
Friday, November 29, 13

27. Google Plus
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28. You Tube Stats
•
800M unique users visit YouTube/month
•
YouTube reaches more U.S. adults aged 18-34 than any cable network
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29. You Tube
•
Create You Tube Channel for Business
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A channel on YouTube is the home page for an account. It shows the
account name, the public videos they've uploaded, and any user
information
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You Tube for NonProfits
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http://www.youtube.com/nonprofits
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30. You Tube Channel
Boardwalk
Boardwalk
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31. You Tube Channel
Boardwalk
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32. Pinterest
•
Pinterest is an online pinboard
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If your content is picture-heavy (think food, fashion, movies),
try it!
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Pinterest is a pinboard-style social photo sharing website that
allows users to create and manage theme-based image
collections such as events, interests, hobbies, and more.
•
Pinterest Accounts for 10% of Social E-commerce Visits
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33. Pinterest
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2 Ways to Have Profiles on Pinterest
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Pinterest PERSONAL Page
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Pinterest BUSINESS Page
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34. Boardwalk Website
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35. Boardwalk Facebook
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36. Boardwalk Twitter
Boardwalk
Boardwalk
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37. Boardwalk Pinterest
Boardwalk
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38. Boardwalk Pinterest/FB
Boardwalk
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39. Boardwalk Google+
Boardwalk
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40. Boardwalk Flickr
Boardwalk
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41. Boardwalk Yelp
Boardwalk
Boardwalk
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42. Boardwalk LinkedIn
Boardwalk
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43. Artist Website: Natasha Wescoat, Painter
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44. Artist Facebook Biz Page
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45. Artist Pinterest
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46. Artist Twitter
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47. Artist LinkedIn
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48. Artist You Tube
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49. Artist Instagram
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50. Artist Google Plus
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51. Social Media Overview
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52. Facebook Mobile App
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53. Social Media 2013
• Time-Saving TIPS for using social media!
• Chunk your Time
• Plan Your Content
• Organize your Email Inbox
• Use Apps
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54. Good Idea!
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55. What can I post?
• New product release
• Significant changes to existing product
• Changes in corporate name or logo
• New website
• Events, e.g. open house, awards,
presentations
• New funding
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56. What else?
• Major personnel changes
• Increase in market share
• Corporate philanthropy, e.g. volunteer
work, donations
• Hiring of agencies, e.g. PR, accounting,
law
• New partner or significant new
customer
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57. Golden Rule of Social
• Don’t use Facebook to talk only about
yourself and promote your services
constantly. It’s not a billboard! Your
posts should be:
• Resources to help others
• About yourself and business
• Cardinal SIN: Direct hardcore sales
pitch and repeated posts on same
topic
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58. Facebook Don’ts
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1. Asking questions that are too broad or too personal.
•
2. The tone is uninspiring. Share some anecdotes or customer success
stories that also show your human side.
•
3. Every post is pure text. Break up those pure text posts by adding
pictures featuring the latest contest winners, happy employees or any
image that's visually appealing and relates to your post or company.
•
4. There’s too much focus on selling. While an occasional post about a
product is fine, especially if it’s new or was recently featured in the
news, don’t use Facebook as an overt sales vehicle.
•
5. You only talk about your business. Fans expect news, tips and
photos that go beyond your business.you’re posting.
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59. Facebook Don’ts
•
6. The message isn’t in sync with your audience or business. Before
you post, ask yourself if the message serves the interests of your
audience in terms of being interesting, helpful or funny.
•
7. You’re not responding. Fans should know their feedback is
appreciated, so be sure to respond to their likes, comments and
questions.
•
8. Your page has an identity crisis. To avoid a cluttered page and
create a steady stream of engaging posts, develop an editorial
calendar.
•
9. You’re not offering perks. Reward them with exclusive contests,
deals and insider offers.
•
10. You give up too easily. If you place the same amount of patience
and perseverance on engaging your Facebook audience that you
applied to building your business, you’ll achieve success in social
media.
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60. Tweetdeck + Hootsuite
• Q
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61. Hootsuite
• Q
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62. Promote Social Sites
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Your website
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Your business cards
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Your storefront window
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Your front desk
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Print advertisements
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Email signature
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Newsletter, blog, other social media networks
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63. Use Help Resources
•
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https://www.facebook.com/business
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Twitter: https://support.twitter.com
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http://business.twitter.com
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LinkedIn: http://help.linkedin.com
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http://learn.linkedin.com/company-pages/
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Google+: http://www.google.com/support/plus
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http://www.google.com/intl/en/+/demo/
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You Tube: http://support.google.com/youtube
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Facebook: www.facebook.com/help
Pinterest: http://pinterest.com/about/help

64. Trends - Google Glass
• New Technology and Products #1
http://www.google.com/
glass/start/
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65. Favorite Social Sites
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Hubspot: http://www.hubspot.com
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Mashable: Social media and tips, http://mashable.com
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Smartbrief: https://www.smartbrief.com
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Social Media Examiner: http://www.socialmediaexaminer.com
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Social Media Today: http://socialmediatoday.com
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Techcrunch: http://techcrunch.com
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New York Times Tech Blog: http://bits.blogs.nytimes.com
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66. Resources After the Talk
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Email Karen: karen@karenkefauver.com
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LIKE Karen’s Facebook Business page for FREE tips:
www.facebook.com/karen.kefauver.business
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