Social Media Rockstar
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Do you want to harness the power of social media to grow your business. Don't know where to start? Watch this step by step tutorial and you will be on your way to social media superstardom!
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Social Media Rockstar
- 1. Be a Social Media Rockstar!
- 2. Are You a Rockstar? Do people flood your Facebook page with questions? Are you sought after for interviews or guest blog posts? Do you receive JV offers? Are you asked to review products? Do you want to see your own products? Do you want to help people succeed? Do you love the limelight?
- 3. Step 1: Make the Commitment Know why you want to be a rockstar Put this reason at the center of your marketing efforts Keep up with latest news, products & trends Create a plan to increase your reach & popularity Maintain a consistent presence for your target audience Know your target audience
- 4. Who is your target market? What do you want to sell to them? Understand WHY you want to be a social media rockstar How interactive do you want your sales model to be? Becoming a social media rockstar requires passion & sociability
- 5. Study Top Social Media Experts Look for patterns in their self-promotion & marketing tactics Identify new aspects & opportunities Look for ‘gaps’ you can fill How many social media networks do you want to specialize in? Do you want to choose a specialty? What will you find easy? Where will you encounter biggest problems?
- 6. Plan to Create Know where you are right now Where do you want to end up in 2, 3 & 5 years from now? Create a model that will help you achieve your goals
- 7. Step 2: Resources & People to Follow • Subscribe to the blog of every social media platform you will use & specialize in – AllFacebook – Blog.Linkedin.com – Blog.Twitter.com – Youtube-Global – Blog.Pinterest – Googleblog
- 8. Subscribe to at least 3 authority sites, newsmagazines or blogs that focus heavily on social media Social Media Examiner TechCrunch Mashable
- 9. Follow at least 3-5 other superstars or ‘key influencers’ Mari Smith Michael Stelzner Jeff Bullas Neil Patel Joe Polizzi
- 10. Cultivate Your Audience • Get to know: – Which social media platforms they use the most – What time of day they are most active – What type of questions they ask – What are their concerns – Which type of posts do they respond to the most
- 11. Step 3: Be There Be live & active on your audience’s preferred social media platform at the right time of day or night Don’t lurk silently! Comment on posts Answer questions Share information Thank people for their info, answers or comments
- 12. Step 3: Be There Identify yourself with a professional headshot photo Choose a unique way to brand yourself Mari Smith always wore turquoise-aqua clothes when first starting Sandi Krakowski has a magenta stripe of hair You want to be easily recognized & remembered when people see your photo or name
- 13. Step 4: Start Your Blog 1. Cement your identity 2. Speak with authority 3. Build a following 4. Acquire subscribers 5. Constantly present your unique slant or focus 6. Become known for specific skills 7. Attract top guest authors 8. Get great guest spots yourself on other top influencers’ blogs 9. Let people hear your “voice” 10. Brand yourself with strong graphic elements or colors
- 14. Step 5: Create Business Pages
- 15. Include your blog link & other social media links Your blog’s ‘voice’ should match that of your social media profiles Ideally, post to your blog once a day At bare minimum, post once or twice a week Regularity & rhythm is a dynamic part of blogging strategy
- 16. Step 6: Write a Book • If you’re an unknown author, use Amazon’s KDP Select program – Your book will sit in the lending library for 90 days – Gather reviews during this time • Create a separate Facebook page just for your book • Publishing a book gives you strong credibility & expert status • make guest appearances to promote your book
- 17. Step 7: Assemble a Dream Team • How many team members do you need? – This will vary depending on: • Your vision • Your budget • Your own areas of expertise • Time at your disposal • Areas you cover
- 18. Step 7: Assemble a Dream Team • Possible positions you might want: – A tech manager – A coach – A personal and/or virtual assistant – Help Desk or customer service staff – A publicity or promotions manager or assistant
- 19. Step 7: Assemble a Dream Team • Other behind-the-scenes people – SEO experts – Graphic artists – Video production companies or teams – Stats analysts – Ghostwriters
- 20. Where to Find Team Members Google & LinkedIn searches Look for recommendations Always check references Train interns Have a curriculum in place Interns are not unpaid labor; they should be learning skills in return Outsource to a larger company Look through freelance directories
- 21. Step 8: Track & Monitor Everything Monitor your own results Monitor your competitors for: New trends Changes to social media platforms Gaps in their marketing that you can fill Read comments for ideas or questions you can answer Use the tracking provided by each social media platform Or use the pro version of the third-party services
- 22. Need help with Social Media? HIT Virtual has plans to fit your budget. Contact Us Today www.HITVirtual.com