2. Clarkson Facts
• Nationally ranked research university offering more than 50 comprehensive
programs in business, engineering, science, liberal arts, health sciences and
environmental studies at the undergraduate and graduate level
• The Clarkson School, an early college entrance program
• University Honors Program for highly gifted students from all majors
• International reputation in the fields of advanced materials science, biotechnology,
environmental and energy, entrepreneurship and global supply chain management
• 3,500 undergraduate and graduate students and 270 faculty
• 19 varsity sports: two Division I (Men‟s and Women‟s Hockey) and 17 Division III
• Located in Potsdam, N.Y., the quintessential college town with four higher education
institutions within a 10-mile radius, at the foothills of the Adirondack Mountains
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4. Social Media History
Presence without a purpose… before and after
Quantifier Before After
Facebook July „09 – Dec. „11 Jan „12 – Present
Friends: ~32 341
Likes: ~147 545
LinkedIn Feb „10 – June ‟11 July „11 – Present
Groups: 1 2
Members: 58 543, 508
Twitter Feb „10 – June ‟11 July „11 – Present
Followers: ? 179
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5. Note worthy
91.5% of Likers
are under the age
of 34
Likers represent
20 countries
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6. Strategy – Slow Growth
• Façade w/ emphasis on • Professional in nature
opportunities
• Target audience –
• Student focused recruiters and alumni
• Informal & fun • Students – secondary
• Mix of information • Engage
Social
KnightLink Media
• Push content
Honorable Mentions: 6
22. On the Horizon
• “Recruit the recruiters” in LinkedIn
• Transition Facebook users to LinkedIn
• Facebook “Tip of the Day”
• Blogging
• .
• .
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23. Design your strategy
Design/Strategy Implementation/Tactics
• Do we need social media? • Research & review options
and others
• What purpose does it
serve? • Administration & staffing
• What are our desired
outcomes? • Goals and measurement
• How does it fit within • Remaining relevant
operations or strategic
plan? • Focus on moderate growth
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24. Get Connected
Friend: Golden Knight
Like: Clarkson University Career Center (page)
Join: Clarkson University – Career Center (group)
Join: Clarkson University Mentor Program (group)
Connect: http://www.linkedin.com/in/karlafennell
Follow: @cucareer
Karla Fennell: kfennell@clarkson.edu 315.268.6477
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