Kat Beron created a personal brand exploration document to outline her career goals in the entertainment industry. Her goal is to establish a company that promotes globalization in the music industry by representing artists from different cultures. She identified relevant job titles, skills, potential mentors and competitors to network with. Beron also outlined education and experience goals, including interning in South Korea and completing degrees in music business and marketing. Her goal is to help artists further their careers authentically while connecting the Western and Eastern music industries.

1. PERSONAL BRAND EXPLORATION
Kat Beron
Project & Portfolio I: Week 1
JANUARY 6, 2022

2. Growing up as a fan in the entertainment
world, I never knew that my passions, hobbies,
and interests can be turned into a life-long
career. Post graduating high school I was
unsure of who or what I’d become. What
helped me envision my career as an Artist
Manager was the South Korean K-Pop culture.
I got very engrossed with how they display
their talents and duality while performing and
it made me want to learn more about their
culture and language. Getting to know the
industry in South Korea shaped my goal into
wanting to establish a company that
implements the idea of globalization in the
entertainment industry.
IDENTITY

3. PROFESSION
Potential Job Titles:
•Artist Manager
•A&R (Artists & Repertoire)
•Tour Manager
BRAND ARCHETYPE - As a
classi
fi
ed Creator archetype I make
my imagination a reality. My passion
leads to ambition and motivation in
succeeding. The want to establish
international relationships and gain a
more diverse industry among Artists
is what I want to ful
fi
ll as my brand
promise.
MANAGEMENT for MUSIC INDUSTRY

4. ENTERTAINMENT MANAGERS AND FOUNDERS
TARGET AUDIENCE
PAULINA VO
Outreach Plan:
• I had already contacted Paulina Vo once for a previous class
assignment which was to interview an industry professional.
• I contacted Paulina Vo through email and also in LinkedIn we
got connected.
• I want to reach out to her within a couple of months after I
take more classes related to my career and I’d want to learn
about her experiences from where she started to how she
achieved in becoming a GM. And I’d inquire about being able
to intern at The Digilogue to gain hands on experience.
GENERAL MANAGER at
THE DIGILOGUE
MIKO YAMAMOTO
Outreach Plan:
• Once I complete my Bachelor’s I’m going to get in contact.
• I’d attempt to reach out on LinkedIn.
• In mid 2023 I’d follow up. Since Miko and I share the same insight and
passion in the entertainment industry, I know she’d be the best mentor that
can teach me how to implement my vision. Eventually I’d like to work
with her at MyMusicTaste and learn on how to market for Artists and go
on tours with them and help build relationships with Westerns and
Eastern Asia music industry.
GLOBAL PR &
MARKETING MANAGER at
MyMusicTaste
KHANH TRAN Outreach Plan:
• When I complete my Associate’s I’d reach out to Khanh.
• I’d reach out directly at her company email and LinkedIn after.
• In mid 2022 I’d follow up with Khanh. She inspires me a lot because like
myself she was just a passionate fan of the K-pop industry and she took the
initiative to develop her company herself 10 years ago. Being able to work
under somebody that you look up to is a great start into gaining experience
in your career
fi
eld.
FOUNDER & CEO at THE
KRAZE

5. GOALS
Short Term: (Immediately After Graduation, 2023)
•Intern at a South Korean entertainment company.
‣ I will travel abroad to South Korea and go to Hangyang University for
their language school in March 2023 prior a few months from graduation.
I plan on joining 2 of their student clubs to network with people that
share the same interests and goals as myself. Also I will meet my online
language instructor that has experienced working in the South Korean
entertainment industry for roughly 2 years in the past with well known
artists.
Mid Term: (2027)
•Being an Artist Manager for different Artists.
‣ In 2025 I will have between 300-500 connections on my LinkedIn. All
these people are going to be high in
fl
uential Artists, Managers, CEOS, etc.
That are apart of the idea that envision globalization in the entertainment
industry.
Long Term: (2032)
•HALSUG (my company name) formed many international
partnerships with other companies.
‣ In 2030 from all the experience of having global connections through my
career, I’d begin negotiating with about 2-3 companies that support my
brand promise and want to enforce the idea of building a bridge with the
Western and Eastern Asia media in the industry.

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Presentation Software
SOFT
HARD
Novice / Adept / Expert
Spreadsheet Software Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Social Perceptiveness Novice / Adept / Expert
Graphics or photo imaging software
SOFT
HARD
Novice / Adept / Expert
Web page creation & editing software Novice / Adept / Expert
Negotiation Novice / Adept / Expert
Time Management Novice / Adept / Expert

7. Helping artists further their career by
being authentic and unique while
implementing globalization in the Music
Industry.
[WHO?] [WHAT?] [HOW?]
PROMISE

8. CREDENTIALS
Work Experience:
• Teller at Space Coast Credit Union: I have to create
presentations for our company’s preferred products
and enter data into Excel spreadsheet documents
• Third Key Supervisor at Pandora: Was current sales
lead and managed KPI performances for sales
associated per hour.
Education:
• First Step Korean by Yonsei University, Coursera
• Certi
fi
cate of Learning,
Amazing Talker
• Microsoft Word, Powerpoint and Excel Certi
fi
cations
Microsoft Word 365
• Music Business, B.S., Full Sail University (2023)
Awards:
• 2021: Certi
fi
cate by the CEO for ful
fi
lling the
company’s brand promise “Providing Watchdog
service to our members”
• 2019: Sponsored on Pandora’s weekly newsletter as
top sales performer.

9. COMPETITION
NEYA LASHAE
Industry Experience:
• Novice - 0
Education:
• Building a Portfolio with Adobe Portfolio by LinkedIn
• Marketing Customer Segmentation by LinkedIn
• Music Business, B.S, Full Sail University (2023)
Leadership Experience:
• The National Society of Collegiate Scholars by Full Sail
University: Honor society for highly successful
fi
rst and
second year students.
Skills and Pro
fi
ciencies:
• Computer Literacy - 0 endorsements
• Marketing - 0 endorsements
• Music Production- 0 endorsements
KAT BERON
Overall Online Presence:
• Has 78 connections and a banner image customized. Her
headshot is very professional and bright and
demonstrates positivity. She has her portfolio published
and her LinkedIn URL is customized as well.
• Grade: 70/100
Industry Experience:
• Novice - 0
Education:
• Microsoft Powerpoint, Word & Excel Certi
fi
cations
(2017) by Microsoft Word 365
• Certi
fi
cate of Learning Korean by Amazing Talker
• First Step Korean - Yonsei University by Coursera
• Music Business, B.S, Full Sail University (2023)
Leadership Experience:
• Third Key Supervisor at Pandora - sales lead
• Top performing referred product at Space Coast Credit
Union - utilizing new software launched within the
company
Skills and Pro
fi
ciencies:
• Social Media Marketing - 0 endorsements
• Creative Analysis - 0 endorsements
• Social Perceptiveness - 0 endorsements
Overall Online Presence:
• I have only 8 connections and my banner is not
customized yet. I think my headshot is decent for now
but it should contain a more professional background
and a more recent picture. I am active on Instagram and
my URL is customized.
• Score: 40/100

10. COMPETITION
STACEY MORALES
Noteworthy Experience:
• Production Assistant at ATLocal - sponsoring K-Pop
group M.O.N.T
• Street Team Leader at MyMusicTaste - Planetarium 1st
World Tour
• Volunteer Staff at SubKulture Ent - worked with various
K-Pop groups
KAT BERON
HEADSHOT
Industry Experience:
• 3 years
Education:
• Liberal Arts & Scienes, A.A. Irvine Valley College (2019)
• East Asian Cultures, B.S. UC Irvine (2021)
• Fundamentals of Social Media by MuckRack
Skills and Pro
fi
ciencies:
• Social Media - 2 endorsements
• Live Events - 0 endorsements
• Content Strategy - 0 endorsements
Overall Online Presence:
• Stacey has 500+ connections on LinkedIn. Her banner
his customized displaying the various events and artists
she has worked with. Her headshot displays her charisma
and she has various published articles in relations to live
events and internships for her company 1520 Vision. She
is also active on Instagram and TikTok. Her LinkedIn
URL is customized as well.
• Score: 90/100
Industry Experience:
• 0 - Novice
Education:
• Microsoft Powerpoint, Word & Excel Certi
fi
cations
(2017) by Microsoft Word 365
• Certi
fi
cate of Learning Korean by Amazing Talker
• First Step Korean - Yonsei University by Coursera
• Music Business, B.S, Full Sail University (2023)
Leadership Experience:
• Third Key Supervisor at Pandora - sales lead
• Top performing referred product at Space Coast Credit
Union - utilizing new software launched within the
company
Skills and Pro
fi
ciencies:
• Social Media Marketing - 0 endorsements
• Creative Analysis - 0 endorsements
• Social Perceptiveness - 0 endorsements
Overall Online Presence:
• I have only 8 connections and my banner is not
customized yet. I think my headshot is decent for now
but it should contain a more professional background
and a more recent picture. I am active on Instagram and
my URL is customized.
• Score: 40/100

11. BRAND POSITION
For Entertainment Managers who need an individual
that envisions a more diverse industry, I provide THE
ABILITY TO FULFILL THAT BRAND PROMISE
BY PURSUING THE ARTS OF MANY
DIFFERENT CULTURES INVOLVED IN THE
MEDIA. Because I WANT TO CONTINUOUSLY
IMPROVE THAT BRIDGE FOR INTERNATIONAL
RELATIONS IN THE INDUSTRY.
“I CAN DO IT”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• Culture Room - Attendant
‣ Mar 7 - Mar 8 (2022) | Fort Lauderdale, FL USA
• 1520 Vision - Mentee
‣ March - June (2022) | Remote, Worldwide
• The KORE Club - Eventbrite
‣ March 19 2022 | Remote, USA
Digital Marketing
• Primary Content: For the Culture Room event I’m going to engage in fan marketing to
promote the artist’s live event. In the program 1520 Vision I’m going to be focusing on
Social Media content strategy and come up with ways to market for the Artist’s
content. The KORE Club would be more related to networking with people and
posting memorable moments.
• Primary Tools: I will use Instagram, LinkedIn, Snapchat and eventually TikTok. I
want to start implementing posting on LinkedIn at least two times a week. For
Instagram it’d be more a story post with Q&As content. Snapchat I’d use it for the
entertainment purpose of videos and on TikTok I’d want to learn how to involve
myself more with using my marketing skills to follow trends in obtain more
recognition across my platforms.
• Website: To promote my own brand vision and so others can learn about it I’m going
to leave my link of my portfolio in the website URL link.

13. PROFESSIONAL
DEVELOPMENT
Mentor
• The type of mentor I will seek on my career path is
someone who genuinely shares the same vision I do.
Someone who is in love with other cultures and believes
that there is no language barrier in Music. The type of
lifestyle they should have is someone who is dedicated at
their job and motivates everyone around them to keep
moving forward.
Formal Education
• Music Business B.S, Full Sail University (2023)
• Entertainment Business, M.S Full Sail University (2024)
• Marketing Undergraduate Certi
fi
cate (2024)
• Audio Arts Certi
fi
cate (2025)
Technical Skills
• Adobe Systems - Bang Energy, July 2023
• Editing software - Tapas Media, December 2023
• Salesforce software - Unitea, December 2022
Soft Skills
• Negotiation - Unitea, March 2023
• Persuasion - 24HR Kpop TV, December 2022
• Event Planning - 1520 Vision, February 2023

14. KAT BERON
You know how although globalization has
been progressing in the music industry the
Western media is still the most popular by
demand? Well, what I do is brand artists worldwide that have left a global
impact in multiple platforms. In fact, I’ve already come up with the idea as
a fan to utilize fan marketing skills and content creation by promoting
multicultural artists. The purpose of this is to bring more diversity and
international relations within the Music Industry itself.
“

15. REFERENCES
1. Artists and Business Managers of Artists, Performers,
and Athletes. (2021). Retrieved January 9, 2022, from
https://www.onetonline.org/link/summary/
13-1011.00
2. Culture Room. (2020). Retrieved January 9, 2022 from
https://cultureroom.net/ Paulina Vo. [LinkedIn
page] (2022). Retrieved January 9, 2022, from
https://www.linkedin.com/in/paulinavo/
‌
3. Discover Full Sail University’s Degree Programs.
(2013). Retrieved January 9, 2022, from
Fullsail.edu https://www.fullsail.edu/degrees?
4.
‌
Katherin Beron. [LinkedIn page] (2022). Retrieved
January 9, 2022, from https://www.linkedin.com/in/
katberon/
5.
‌
Khanh Tran. [LinkedIn page] (2022). Retrieved
January 9, 2022, from https://www.linkedin.com/in/
vankhanhdesign/
6. Miko Yamamoto. [LinkedIn page] (2022). Retrieved
January 9, 2022, from https://www.linkedin.com/in/
mikoyamamoto/?originalSubdomain=kr
7. MyMusicTaste - Experience Beyond the Concert -
MyMusicTaste. (2013). Retrieved January 9,
2022, from MyMusicTaste website: https://
www.mymusictaste.com/
8. Neya Lashae. [LinkedIn page] (2022). Retrieved
January 9, 2022, from https://
www.linkedin.com/in/neyalashae/?trk=people-
guest_people_search-card
9. Stacey Morales. [LinkedIn page] (2022). Retrieved
January 9, 2022, from https://www.linkedin.com/in/
staceymorales/
10. Study Korean in Korea - Hanyang University (2021).
Retrieved January 9, 2022, from https://
gogohanguk.com/en/language-schools/seoul/
hanyang-university/
11. The Kraze. (2022). The Kraze. Retrieved January 9,
2022, from http://thekrazemag.com
12. The Digilogue. [LinkedIn Page] (2022). Retrived
January 9, 2022 from https://www.linkedin.com/
company/the-digilogue/
13. 1520 Vision. [LinkedIn page] (2022). Retreved January
9, 2022 from https://www.linkedin.com/company/1520-
vision/