About SIC Group

1. SIC Group Ukraine
Strategy. Tactic. Result

2. SIC Group Ukraine
SIC Group Ukraine is one of the leading companies providing
different consulting service. We have a team of professions in
political science, jurisprudence, sociology, PR management
and marketing. Our company offer effective solutions using
reliable methods and we are always opened for innovations.
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3. Kateryna Odarchenko
Executive Partner
• The political consultant
• A member of the International Association of
Political Consultants (IAPC)
• A head of Institute for Democracy and
Development «PolitA»
• Has more than 8 years of experience in political
management

4. Company Structure
• PR Department
• GR Department
• Social engineering Department
• Marketing Department
• Research Department

5. Services
• GR Consulting
• Political Consulting
• Business Consulting
• Internet and Social Media
• Election Campaigns
• Promotion and Branding of the area

6. Corporate Social Responsibility
SIC Group Ukraine is the initiator of many social projects. We
work in the development of political and social communication in
Ukraine. We have organized a lot of lectures, social schools,
programs in order to make our society and the sphere of political
consulting more developed.

7. GR Developing Vector
(First International GR Forum)
Our GR Department work on the development of GR sphere in Ukraine.
We initiate and organize different events where experts can discuss the
most common problems.
Also one of our the largest projects is annual International GR Forum.
The International GR-forum is a special place where the topics related
to modern business tendencies, interaction of business and authority,
lobbing the interests of Ukrainian business-association on the native
and international market will be discussed.

8. Comprehensive information support for
clients
• PR (business PR, political PR)
• Event PR (conference, summit, press-lunches , press tours, etc.)
• Comprehensive information support (working with the media, design and
creation of newsmakers)
• WOM, Guerrilla marketing
• Digital marketing
• Brand consulting
• Marketing and sociological research
• Personal image for politicians and corporate executives
• Anti-crisis PR

9. Our Projects in strategic marketing
and research

10. Our Partnership Projects

11. Our Ukrainian Partners in media

12. Our Cases in Political Consulting
Strategy. Tactic. Result

13. Our Cases in Political Consulting

14. Research & digital solution

15. Vectors of cooperation
• Organizing press-conferences
• Media outreach
• Broadcast interviews with significant international broadcasters
• Opinion editorials offered to the most influential international
• Identifying speech making opportunities
• Direct meetings with key political and business figures
• Promote a business forum
• Third party public endorsements
• Blog and social media outreach
• Building international communications strategy
• initial outreach to key government officials

16. Problem – Solution – Result
Problem: the low turnout of young people in the areas during
the President Elections
Solution: creating the project from the young part of the party.
Organizing communication via the network of agitators and
volunteers which engages more than 20 thousands persons,
publishing the newspaper and awarding young people with
diplomas on the local events for the youth, changing the image
of the local party cell leader.
Result: 42% of the youth have voted, victory of the party.

17. Problem – Solution – Result
Problem: low awareness of the candidate on the new
constituency
Solution: comprehensive implementation of the campaign with a
focus on the problematic theme of the constituency (building a
harmful industrial object), organization of information campaign,
expert assessment of the situation, gathering a group to initiate a
referendum , organizing meetings , demonstrations, discussions.
Result: 8% of the personal rating of the candidate, 15,4% party
rating, suspension of building the industrial object, reliable group
of the opinion leaders, who sympathize to the candidate

18. Problem – Solution – Result
Problem: the need to attract people to the problem of political prisoners in
Ukraine , asset accumulation
Solution: comprehensive implementation of the project in the capital city; the
message-box was made for the representatives of the party, more than 30
demonstrations were held, more than 20 unusual creative methods of
communications were implemented (graffiti, flesh-mobs, performances), the
project for indirect influence and propaganda was created, the campaign of
hidden political marketing was implemented – “friendly” information for the
Internet users on 17 media resources. International review of the problem was
organized for the effect of “backward informational wave”. Media monitoring was
organized for controlling PR and press-services.
Result: increasing of mentioning the problem for 24%, more than 2 million
reached audience, the rating of the politicians was increased for 7%.

19. Problem – Solution – Result
Problem: an essential loss in information work in the media field,
the minimum budget for the campaign for the party
Solution: Internet media were quite reliable and common sources
of information in the city. Integral campaign work in the social
networks was implemented. Several viral video were shoot for
spreading them among the youth of the city. Also was organized a
systematic work to hidden marketing, PR campaign.
Result: 160% increased the attendance and citing resources,
transited online activity into offline (taking part in demonstrations,
the work of the party, elections) for 15%.

20. Thank you for attention
м. Kyiv, .Shchorsa, 36 D
+380442279420
+380506859559
www.sic-group.com.ua
SIC Group Ukraine
Strategy. Tactic. Result