1. THE POWER OF FOCUS GROUPS IN DESIGN RESEARCH Boston Usability Professionals Association Kay Corry Aubrey Usability Resources Inc Kay@UsabilityResources.net June 9, 2010
6. Usability testingInvolves observation and analysis of the user experience – one individual at a time. Often times you already know the questions you want to ask.
7. Research methods landscape (Christian Rohrer) Copyright 2010 Christian Rohrer – reprinted with author’s permission
8. Research methods landscape (Christian Rohrer) Copyright 2010 Christian Rohrer – reprinted with author’s permission
9. Research methods landscape (Christian Rohrer) Copyright 2010 Christian Rohrer – reprinted with author’s permission
19. MODERATING IS FUN BUT NOT EASY Your role is to get a group of strangers to talk deeply among themselves about your issues. It takes time to learn the skills
28. Monitor the recruiting progress Your recruiter should send you daily updates – They should send you a spreadsheet showing the key characteristics of the people they’ve chosen. A good recruiter will call you when they have questions. Make sure they really understand the type of person you need. Make sure the recruiter accurately describes the nature of the group so the participant knows what to expect., without being too detailed
89. BURKE INSTITUTE, Cincinnati OH http://www.burke.com/ORGANIZATION QRCA (Qualitative Research Consultants Organization) www.QRCA.org BOOKS “Beyond Listening”, Goebert & Rosenthal, Wiley, 2002 “Hidden Art of Interviewing People,”, McPhee & Terry, Wiley, 2007 “The Mirrored Window”, Langer, PMP, 2001 “Moderating to the Max” Bystedt, etal, PMP Books, 2003 “Qualitative Market Research”, Mariampolski, Sage, 2001 PRESENTATION User Experience Research Methods in 3D: What to Use When and How to Know You’re Right, Christian Rohrer, http://www.xdstrategy.com
91. ABOUT KAY Ms. Kay Corry Aubrey is the owner of Usability Resources Inc of Bedford MA, which specializes in qualitative research for user-centered design. Kay has 20 years experience in applying qualitative research methods and usability testing to consumer & technology products and services. She is on the faculty of Northeastern University where she teaches graduate courses in usability, user research, and interaction design. She is the business editor of the QRCA VIEWS magazine, a market research journal that is read by over 5000 qualitative research consultants and buyers. Kay has extensive experience doing focus group moderation and usability research with small and medium-sized business & organizations. Recent clients in this area include AT&T unified communications, Constant Contact, iRobot, the Massachusetts Medical Society, the Mayo Clinic, and the Boston VA Research Institute (BVARI). Kay Corry Aubrey – User Experience Research & Design – Usability Resources Inc Kay@UsabilityResources.net, 781-275-3020
Notes de l'éditeur
As with usability studies everything flows from the objective: resources, recruiting, guide creation, and final report – plan 4-5 major topic discussions for a 2 hour group
As with usability studies everything flows from the objective: resources, recruiting, guide creation, and final report – plan 4-5 major topic discussions for a 2 hour group
As with usability studies everything flows from the objective: resources, recruiting, guide creation, and final report – plan 4-5 major topic discussions for a 2 hour group