POST PUBLICIDAD

1. ADVERTISING
It is a communication technique that tries to
encourage the consumption of a product through the
media.
USE OF ADVERTISING
Persuade tourists in order to
get their attention to
promote the products
RULES
 Define your goals
 Select the means to use to attract more
consumers
 Offer something of value
 invite action
 measure and track
The 4Ps of Marketing
were devised by this
expert and he has
helped many
companies to land
their strategies.
THEORYDE PHILIP
KOTLER
• Love your customers and respect your competitors
• Be sensitive to change and be ready for
transformation
• Always offer good packaging at a fair price
• Always be reachable and bring the good news
• Get customers, keep them and make them grow
TIPS
Kelly Infante
Example