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2. INTRODUCTIO
Nof Energy Drink launched by the
Cloud 9 is a brand
Goldwin Healthcare Pvt. Ltd.
Cloud 9 is different from its other competitors as it is
made of natural ingredients.
Vision of Cloud 9 has always been to provide India
with drinks that give the consumers the desired
energy boost, yet are completely healthy and have no
side effects associated with other drinks.
Cloud 9 has penetrated the market at a lightning
speed and is now the second biggest player in the
country.

3. It is 100% Natural Lifestyle Energy Drinks,
Caffeine-Free Cola, and Carbonated fruit
beverages, using its cutting edge technology and
plethora of ingenious solutions and indigenous
know-how.
Cloud 9, the brainchild of the Ganatra family,
achieves this exact balance of 'energy, health &
refreshments' through the perfect combination of
naturally occurring, energy rich resources with
high-tech manufacturing

4. BUSINESS
SITUATION
Current Advertising: Current Target:
 No mass media  Athletes
 Sports  Men, aged 14 - 26
 Party Lifestyle  Extreme Sports,
 VIP access Gamers, Hip Hop.
 Trips with top  “Lifestyle in a Can”
musicians & athletes advertising
“Our guys walk the walk in action sports, punk rock music,
partying, hanging’ with the girls, and living life on the edge.” –
cloud 9’s Official Website

5. AGENDA
SITUATION ANALYSIS
CREATIVE STRATEGY
CREATIVE EXECUTION
MEDIA PLAN

6. PRODUCT RANGE

7. I'm doing fine Up here, on cloud nine

8. Why to have wings when you are already on Cloud 9

9. One that’s exhilarating but not intoxicating.

10. CURRENT ADVERTISING STRATEGIES
“Cloud 9” has taken the market by storm due to its excellent
distribution market across the nation, which personally monitors
Malls, multiplexes, retail, 5stars, pubs, disc, corporate, gym, spa,
cafes, airlines.
Each tie up is supported with loyalty programme, consumer offer etc.
Brand campaign like ‘Breaking news-drink-and-drive’ spread across
all.
Mileage was gained from exhibitions, road show and events in malls
and colleges.
Moreover, “Cloud 9” is the official energy drink partner for IPL T-
20’s Chennai Super Kings.

16. “”””””””””””Search engine results for the cloud 9 drink “””””””””””””

18. SOCIAL MEDIA SHARE NOW 
14,078,802
26,542,410
351,000

19. SOLUTION
Cloud 9- iPhone/
smart phone App

20. DIGITAL SCOPE

21.  Main features
 Feature 1 – Integrating music to cloud 9across
1. Provide information on Nightclubs and party venues
1. Comparison and ratings
2. Music played by genre, DJ’s
3. % Occupied (60% chicks checked in)
4. Heat (% dance floor occupied)
1. User Interface
1. Ratings – Users can rate each they check out of a club OR Next
day morning if they are twisted and hung-over 
2. Provide live feeds , pictures & videos to share with others on the
cloud 9 app
3. Browse any other happening club around from the app (refer to
live feeds from others , chicks check-in in, Heat etc)
1. Engage more and gain more rewards – Points free passes
etc
2. Show off on Social networks – optional

22. ADVERTISEMENT AND
PROMOTION SCHEMES
 Since our product already has many well set competitors in the
market , we have to make sure the public is well informed of
our product. Thus we plan to undertake as many as possible
advertisement and promotion schemes possible.

23.  TELEVISION ADVERTISING
Ad campaigns on Prime TV
Channels such as NDTV
good times, MTV, TLC,
Channel V, Zoom, VH1, Star
World and a few more.
 RADIO
Advertising on popular radio
channels like 104.00 fm, red
fm, etc
 BILL BOARD
ADVERTISEMENT
 MAGAZINES

24.  Free distribution of samples in colleges
 To promote the drink we will give out 50 free samples
outside colleges once a week for the first month.
 We will also sponsor various college events and
festivals where we can distribute free samples.

25.  Organize various sports events.
 We will organize sport events
like marathons, etc where we
can promote “Mr. Star”
 Associate with gyms.
 We will have tie ups with gyms
to promote our product.

26. DISTRIBUTION CHANNEL
Manufacturer
Agents
Wholesalers Retailers
Consumers

27. SEGMENTING TARGETING AND
POSITIONING
 SHOULD BE POPULAR AMONG YOUTH IN
THE URBAN AREAS.
 TARGET : TIER ONE AND TIER TWO CITIES
 CONCENTRATION IN METRO CITIES
 IT SHOULD BE PERCIEVED AS A HEALTHY
DRINK UNLIKE ITS COMPETITORS
 EASY SOLUTION TO TODAYS STRESSFUL
AND HECTIC LIFE

28. CONCLUSION
 Redbull, our major competitor can currently be
considered a monopoly in the Indian market.
 Targeting the weakness of the competitor.
 The drink will be healthy and nutritious along
with being 100% fat free.
 Cloud 9 will be an easy and healthy way to
acquire energy in the day to day hectic life.