Mr. Manu Sreenivasan, CFP, BE, MBA, CFA, Managing Director, Wektra Family Office, Hyderabad delivered an excellent presentation in our 2016 series 1st CFP Learning Conference " Logical & Magical 5 Steps to achieve 100+ Cr AUM" on 15th May 2016 in association with Motilal Oswal AMC @ Bangalore. Key Learning from his presentation as below: # My Journey (1994 to 2016) : IPO Investor to CFP Practitioner # Family Office? What? Why? # Benefits of Family Office # Client Acquisition, Client Advisory & Client Retention # Ways to charges FEE Click to watch / download Video https://youtu.be/vFsTkquZOGA Your Professional Career as a Personal Banker / Relationship Manager / Wealth Advisor / Insurance or MF Agent is INCOMPLETE without CFP certification. To help you to COMPLETE your LONG pending GOAL of CFP certification in 2017...Join our Class room Training or Video Learning Kit. Be a Future Ready…Be a CERTIFIED FINANCIAL PLANNER with India's Best Expert Coach Mr. Keyur Shah. Double your Client Acquisition skills, TRIPPLE Client Advisory skills and Multiply your Client Retention Skill. Learn Logical n Magical Steps to achieve 100+ cr AUM Be a Employer Ready...Double your Salary and Salary Growth. (Graduate Vs. Grad + CFP) Minimum 100% return pa on Investment subject to implementation of learning. Classroom: Last 1 Seat left 77th Batch 16 Weekends- FEB 17 to June 17 Every Sunday- 9am to 2pm- 80 hrs training- Starting 12th Feb @ Kandivali W...FEE 60k..pay in 4 Monthly instalments of 15k OR Last 1 Seat Left in FEB 17 Batch of CFP Video Learning Kit In last 3 years, 81+ participants have already successfully completed their CFP certification in Regular pathway or Challenge Pathway with good grades @ 1st attempt. FEE 45k..pay in 3 monthly instalments of 15k Pls visit our website to Read / Speak / watch VIDEO of 271+ Success stories before joining with me and post feel free to call. To subscribe our Youtube channel Pls click below link (91+ Videos) https://www.youtube.com/user/KeyurShahCFP 91 67 36 22 01 / 70 21 56 21 91 / 99 30 75 17 09 KEYUR SHAH, CFP^CM A Grade, BE, MBA, India's Best Expert Coach Fast Track CFP-The CFP Aspirant Club INDIA, Mumbai. FPSB India CERTIFIED Trainer & Resource Person Education Partner www.TheCFPaspirantClubIndia.com Office: Xth Central Mall, 2nd Floor, No. 25, Nr. D Mart, Opp. Axis Bank, Mahavir Nagar, Kandivali W, Mumbai Stay Updated…Like our FB page https://www.facebook.com/TheCfpAspirantClubindia

1. May 2016
ManuSreenivasan ManagingDirector
Wektra Family Office
Hyderabad
+91-9000711510
manu.sreenivasan@wektrafamilyoffice.com
Bangalore
+91-9605360572
tito.mathew@wektrafamilyoffice.com

2. 1. Introduction
© Wektra Family Office, 2016 2

3. My Journey…
© Wektra Family Office, 2016 3
1994
Equity
1998
US Equity
2001
Mutual
Fund
2006
Private
Investment
2010 – 2013
????
2014
Own
Company

4. The Idea Funnel
© Wektra Family Office, 2016 4
Certification Segment to focus on
• Financial Product Distribution
• Wealth Management
• Fund Management
• Financial Education
• Financial Planning
• Family Office

5. 2013 - To be or not to be…
Certification
• Content
• Can start practice
immediately
• Concepts are tested
thoroughly
• Pass the exam
• Preparation
License
• RIA?
• Corporate advisory
• Investment advisory
• Financial planning
• Company structure
• Capital requirement
© Wektra Family Office, 2016 5
Jan
SEBI
April
Reference
May
Training
Oct
Certification
Dec
Notice

6. 2. The Ground Work
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12. 3. Family Office
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13. 1st Generation:
Wealth creation
2nd Generation:
Wealth preservation,
growth
3rd Generation:
Wealth preservation,
transfer
Help future generation to
carry on the family legacy
© Wektra Family Office, 2016 13

14. Family Office
• “… wealth management advisory firm
that manages family’s private wealth”
• “…personal CFO”
• “…building, preserving and transferring
wealth”
© Wektra Family Office, 2016 14
Beyond Wealth Management
Business Advisory

15. Independent, trusted advisor, and manager
Multi-generational: Wealth Creation, Preservation, Transfer
Business transactions and Personal wealth management
Administrative services: Taxation, Custody, Legal, Business
advisory
Administrative services: Succession Planning, Estate
Planning, Family Governance
Family Office Services
© Wektra Family Office, 2016 15

16. Our experience so far…
• Family Office
– Not for the masses
• Client acquisition
– References and word of mouth
– Corporate advisory -> Personal finance advisory
• Client retention
– Deals – Close interaction is needed
– Talk to different stakeholders (especially the CFO)
– Continuously deliver value – E.g. Consolidated reporting (A
challenge when you do not have execution)
– Strong execution partners (Detailed info, Good support)
© Wektra Family Office, 2016 16

17. Our experience so far…
• Choose your segment wisely
– We chose the SME segment
– Part vs Full wallet share – Power of saying NO
– Free look period
– Continuous engagement
– Demonstration of knowledge - Sector, Event, Pipeline of
activities/deals
• Fee
– Retainer
– Time and Material
– Activity based
– AUM based
– Exit based
© Wektra Family Office, 2016 17

18. Thank you!
© Wektra Family Office, 2016 18