A2

1. TYPES AND STYLES OF MUSIC VIDEOS
•Performance based
•Narrative based
•Concept based
Types of Music Videos:

2. Narrative based music videos
 Narrative based music videos attempt to tell a story that features in
the lyrics or that is suggested in the lyrics and then dramatized in
the video itself.
 Narrative based videos are often found when they feature footage
from a film.
 Narrative based music videos often establish a clear relationship
between the lyrics and the visuals of the song.
 Either the actors are acting according to the story or the music
artists are performing. Narrative based music videos might include
performance of the actors or the musicians, but they focus mainly
on the narrative.
 Narrative based music videos require the viewer to understand the
lyrics of the song clearly and these types of music videos are easily
understood and enjoyed by the audience.

3. Examples of Narrative based music videos
You Belong With Me by TAYLOR SWIFT
The Hearts Wants What It Wants
by
SELENA GOMEZ
Last Friday Night by KATY PERRY

4. Perfomance based music videos
 Performance based music videos are only, or mostly, the artist/band
performing their song.
 These include dancing, lip syncing, live concerts or musicians
playing music instruments.
 Performance based music videos mostly build a relationship with
the audience to show off the star identity.
 These videos don’t have any specific message for the audience or
there is no concept or idea behind the song or the video.
 There is no connection between the lyrics of the song, as we can
just see well dressed artists performing on their song.
 These types of videos mostly include close up shots of the artist
and the artist making direct eye contact with the viewer.
 Performance based music videos are the most common among all
the three types.

5. Examples of Performance based music videos
Single Ladies by BEYONCE

6. Concept based music videos
 Concept based music videos are based on a specific concept
or a theme.
 The concept can be magic, supernatural, historical, religious,
scientific or any other idea which is based on a concept or a
theme.
 Mostly concept based videos intrigue a specific class or
target audience, according to the idea of the music video.
 These videos are not as easy to understand as the other two
types are and they are more difficult to produce.
 Concept based music videos can be very interesting if the
content is fully understood by the viewer.
 The unusual content of the video is what attracts most of the
people.

7. Examples of concept based music videos
Take Me To Church by Hozier Elastic Heart by SIA
Paradise by COLDPLAY

8. Styles of music videos
ANIMATION
INTERPRETIVE
IMPRESSIONIST
INTER TEXTUALITY
SURREALIST
ALLUSION

9. Animation
 Animated music videos have an animated film, or cartoons, with the
soundtrack playing in the background.
 These videos usually don’t have anything real to show to the viewer,
even though the song is produced by the original artist.
 The animations in the videos are designed by using different
softwares and these music videos are usually cheap as they are
entirely digital.
For example, Rude Boy by

10. Interpretive
 Interpretive music videos can be interpreted by
the audience in many ways.
 Each person can see this video in a different
way and understand a different meaning
according to their mentality.

11. Impressionist
 An impressionist music video can be used to
show a particular theme to the audience.
 It includes random and peculiar shots and
images to express the theme of the video.
 Abstract features are mostly used in an
impressionist music video.
For example, Girl from Mars by Ash

12. Intertextuality
 References used from some other media
product, some mythology, history, or any other
existing thing is taken and shown in this type
of music video.
For example, Dark Horse by Katy Perry

13. Surrealist
 Similar to impressionist music videos, surrealist music
videos are very abstract and may not have a relation
with the music itself.
 A surreal music video contains artificial, unreal or
supersticious elements in it.
 A surrealist music video gives a very dream-like effect to
the audience.
For example, ET by Katy Perry

14. Allusion
 It is similar to intertextuality to some extent.
 An allusion music video gives reference of
another thing sometimes directly and
sometimes indirectly.
 It depends on how the audience see the video,
and how they make a connection between the
video and other similar things they have seen
before.
For example, Avril Lavigne’s Rock n Roll