Impressie van slides gebruikt in de HIGHvalue workshop Internal Branding - Introduction door Koos Ris

1. Internal branding
-Keyelements ofa successfulprogram

2. WORK GETS YOU
WORKERS
FUNCTIONALCOGNITIVE:
“Ithinkmyworkis…”
Useful, Easy,Available,Payingthe
bills,Interesting

3. EMOTIVE:
“Ifeelmyworkis…”Worthwhile,Trusted,Skillful,
Justright,Meaningful,Special,Riveting
BRANDED WORK GETS YOU
PASSIONATEWORKERS

4. Effective
Efficient
Affective
Internal Branding
-addpassion,atnoextracost

5. W
ork
for passion
Excellent
O
rganize
Internal branding
-Overview
Managementbybranding
Employeebranding
Meaningfulorganisation
Innovation
through
branding

6. Change
Empowering
Excellent
Leading
Internal branding
-Overview
Managementbybranding
Employeebranding
Meaningfulorganisation
Innovation
Listening
Managementbybranding

7. Management by branding
-Branddriven customerfocusaction

8. Management by branding
-Brand-inspiredStrategicPlanning reinforcing your unique way

9. Management by branding
-BrandedGoalSetting

10. Management by branding
- Meetingkitsfacilitatingbetterandbrand goalsfocussed meetings

11. Management by
branding
-Meetingkitsfacilitating
betterandbrand goals
focussedmeetings

12. Management by branding
-Brand focussedDecision Making

13. Management by branding
-Internalcommunications

14. Change
Empowering
Excellent
Leading
Internal branding
-Overview
Managementbybranding
Employeebranding
Meaningfulorganisation
Innovation
Listening
Employeebranding

15. Employee branding
-Hire,promoteandfirebearingbrand-fit in mind

16. Employee branding
-TrainPersonalBrandleadership:
autonomy,responsibility,pro-activity

17. Employee branding
-NewEmployeerintroduction
andtrainingprograms
reinforcingbranddrivengoals

18. Employee branding
- Brand-events (culture)

19. Employee branding
-Performancefeedbackcycle

20. Change
Empowering
Excellent
Leading
Internal branding
-Overview
Managementbybranding
Employeebranding
Meaningfulorganisation
Innovation
Listening
Meaningfulorganisation

21. Meaningful organisation
-Office

22. Meaningful organisation
-Processes

23. Meaningful organisation
-Structure

24. Change
Empowering
Excellent
Leading
Internal branding
-Overview
Managementbybranding
Employeebranding
Meaningfulorganisation
Innovation
Listening
Innovation

26. HIGHvalue bv
KRis@high-value.com
06-47314028
high-value.com