As we become a 100+ member team, we’ll like to showcase the core values that help us become a strong unit together. These values define what we stand for and how anyone can become a member of the CoinSwitch Kuber family.

1. Our
Core Values
BITCIPHER LABS LLP

2. CoinSwitch functions closely along six core values,
all of which help us perform our best and realise our goal
of making a difference in people’s lives.

3. Customer First
Approach

4. Customer First Approach
Our customers are our most important stakeholder.
Anticipate and strive to exceed their expectations, and
all else will follow. Having a culture of respect, empathy
and thoughtful consideration that percolates from
within the company to our user base is key, to keep our
customers committed and satisfied.
Sample Behaviours:
Understand customers as individuals with different
preferences.
Encourage and appreciate transparency.

5. Ownership

6. Ownership
Personal and organisation accountability and owning
the results and consequences of our actions is
paramount. If we want to see change, we have to be the
change – starting from taking responsibility, anticipating
challenges, working around obstacles, collaborating &
brainstorming when stuck, and delivering what we
committed. We take onus for our results. We do not pass
the buck.
Sample Behaviours:
Ask yourself “What can I do to improve my results?”
Know the ‘Why’ of a decision and choose the ‘How’
of implementation.
Collaborate and ask for feedback.

7. Disagree
and Commit

8. Disagree and Commit
Having a platform to discuss different avenues and
challenge any decisions is important. However, in case a
consensus is not reached it will lead to inaction.
Disagreeing allows one to not share the same
perspective, and yet continue forward with the decision
made and work towards it with confidence and good
faith.
Sample Behaviours:
Build confidence in the decision taken and work
towards it.
Avoid an “I told you so” attitude if things don’t go
as planned.

9. Everyday
is Day 1

10. Everyday is Day 1
Getting too comfortable with the way things are can
lead to stagnation. We at CoinSwitch believe in
constant learning and growth. Start everyday with a
beginner’s attitude and adapt to new processes, solve
new challenges and discover new areas of expansion.
Sample Behaviours:
Be open to new ideas and if they have merit, see
them through.
Always remember that possibilities are limitless.

11. Think Big
and
Fail Fast

12. Think Big and Fail Fast
All goals are attainable with the right execution. Take
hold of the big picture and generate opportunities for
growth. We take ownership of our actions, and we are
not afraid to start anew.
Sample Behaviours:
Find opportunities for growth, or better yet - create
them.
Hold yourself responsible for your actions.
Don’t let failures pull you down. Start big, start
better.

13. Data Driven
DATA

14. Data Driven
CoinSwitch believes in using data and metrics to
gather information concerning all aspects of the
organisation. Taking the support of numbers for
making decisions instead of going by one’s intuition is
imperative. This is true for all levels, decisions and
processes of the organisation.
Sample Behaviours:
All information whether positive or negative, is
shared and made available to all levels and teams.
Necessary analytics tools and technologies are
made readily accessible.
Everyone is trained and equipped with the latest
skills to stay relevant.