A Values-Based Approach to Advocating for Your Library
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Presented by Laura K. Lee Dellinger (Metropolitan Group, Principal/Senior Executive Vice President) as part of a program called "Orchestrating PR to Get Funding". Panel was organized by LLAMA - PRMS at ALA Annual 2010. Learn how to orchestrate your organization’s message for results when speaking to politicians and the public. Hear from speakers who use quantitative and qualitative measures to get funding and advocate for their libraries. Leaders must select focused tools for their audience. Studies have shown that quantitative measures are useful to convince some groups while a story with the personal touch is what convinces others.
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A Values-Based Approach to Advocating for Your Library
- 2. A Values-Based Approach to Advocating for Your Library Panel Discussion Sponsored by LLAMA: Orchestrating PR to Attract Funding Laura K. Lee Dellinger Principal/Senior Executive Vice President June 27, 2010
- 11. How’d they do THAT ????
- 12. Community Dialog: Visioning + Master Planning Funding Models: Library District Proposal Community Survey Focus Groups Public Will Building Campaign Lost Battle/Won War New Library Built 1 st in 50+ Years! 3 MORE new libraries coming soon Education & Economic Development
- 14. Empowering Students: Innovative School, Transit and Library Partnership Walks the Talk First year of use kids with these cards checked out 1,000 books a DAY for an entire YEAR. Circulation, reading and technology use have all increased. LFPL now has a dedicated “Office of School Support”
- 15. Kicking off the Initiative
- 17. Linking the Library to Education and Life Long Learning
- 18. Get specific on the benefits and details
- 19. Demonstrate something for everyone
- 21. Giving Voice to a Community of Readers 60,000 lawn signs Website photo gallery on home page
- 23. Lost the Battle. . . On to the War Voters agreed the library is a priority Supporters and Opponents disagreed on whether a library district was the way to ensure the library the community deserves. Opponents promised the library plans could be realized another way. The public and library leadership held them to it!
- 24. First New Library in 100 years. . .
- 28. Libra
Notes de l'éditeur
- You can help them understand what is possible --- there is a leadership role for the library in this equation
- The first year: USE KIDS WITH THESE CARDS CHECKED OUT 1,000 BOOKS A DAY FOR THE ENTIRE YEAR – circ and reading and tech use all have increased. Modeled on a credit card – expiration is their graduation date from high school (raised and embossed)
- GED and ACT
- champion signs and the subsequent lawn sign photos people sent; kids for whom reading is a pleasure not shared by their peers, they didn’t have any way of knowing that others read so it helped create identification within a community of readers people sent images in to the library
- Newburg neighborhood (library, university, county, etc.) and the planning. Digitize the whole thing, put it on a thumb drive, and left ¾ space available for their own use. Gave them to everyone at the opening (400 of them). Held back a few to give to influencers in the community. Reaction was hugely positive, very proud, word spread so positively. Energy wasn’t about the thumb drive, energy was about the thumb drive. Neighborhood pride. Central point in the neighborhood. Of the environment, and high tech, accessible to everyone.