LUON WassUp - June 7, 2011

Facebook adds RSS for Pages May 25 Facebook had RSS removed from pages some time ago in favor of its more technical (and proprietary) API formats.

Facebook adds RSS for Pages /slide notes/ May 25 /what/ Facebook re-established a ‘subscribe via RSS’ link to Pages. This allows users to subscribe to Facebook Page posts using RSS readers, and offers an easy way to integrate Facebook posts into a website without having to use a Facebook API. /details/ ,[object Object]

RSS feeds only contain posts from the Page publisher.

RSS feeds don’t contain comments or like data/comments/ For some people, having RSS access to Facebook Page posts can be very useful. If you’re tasked with industry or corporate communications policy compliance, or if you are a researcher, or if you’re access to Facebook is blocked by an employer, educator, or government it might be handy to have access via RSS feeds. Secondly, although integration of Page posts into websites is made possible using the Facebook API, it is nice to see Facebook adopting the open RSS standard next to its own proprietary API format.

Google enters the deals arena with Google Offers May 26 Just like competitor Groupon, Google Offers will send daily emails with local deals to subscribers, but also push notifications on mobile phones.

Google enters the deals arena with Google Offers May 26 click next for video Visit http://www.google.com/offers/business/

Google enters the deals arena with Google Offers /slide notes/ May 26 /what/ Google takes on Groupon and the like by launching a local deals platform. Once signed up, deals will be delivered to the email inbox as well as to mobile phones using location information. /details/ ,[object Object]

once you’ve signed up and selected your location, an email will be sent once a day showcasing one particular deal, just like Groupon. You can then click through and print the voucher, take it to the location and make your purchase.

Google Offers specialists will help businesses create deals

Google will market the offer and send it to subscribers in your area/comments/ The big difference with Groupon is the mobile element. With Google Offers, you could potentially be strolling through a shopping center, receiving discounts on your phone for nearby shops while you’re there. On the other hand Groupon -with its recently unveiled “Groupon Now” platform and its potential integration into Foursquare- also has all the elements to make this happen.

Google enters the deals arena with Google Offers /slide notes/ May 26 /bookmarks/ ,[object Object]

http://www.google.com/offers/business/,[object Object]

Google releases Google Wallet /slide notes/ May 26 /what/ Google Wallet is an Android app that makes your phone your wallet. It stores virtual versions of your existing plastic cards on your phone. Simply tap your phone to pay and redeem offers using near field communication (NFC). Google Wallet has been designed for an open commerce ecosystem. It will eventually hold many if not all of the cards you keep in your leather wallet today. /details/ ,[object Object]

The first phone to be compatible with Google Wallet will be the Nexus S 4G, available on Sprint. This phone will have NFC capabilities and a separate chip called ‘Secure Element’ that will hold all sensitive payment information.

Google Offers will automatically sync to your Google Wallet

Google Wallet can store your loyalty cards for participating SingleTap merchants. When you tap to pay at a SingleTap merchant, Google Wallet transmits your loyalty account information to the terminal so that you earn rewards for your purchase.

initial rollout will be in New York City and San Francisco,[object Object],[object Object]

Google button for websites June 1 <scripttype="text/javascript">function plusone_vote( obj ) { _gaq.push(['_trackEvent', 'plusone', obj.state]); } </script> plusone_vote Go to http://www.google.com/webmasters/+1/button/ to create your own +1 button

Google button for websites /slide notes/ June 1 /what/ In March, Google launched its version of the ‘like’ button, called ‘+1’. At the time, it was only visible next to search results on the english version of the Google results page. Now, Google released a version to embed in web pages. If you click a +1 button, the corresponding page will rank higher for your Google friends (Gmail contacts, Buzz contacts, …). The page will also show up in your Google profile, and for your Google friends, your name might appear next to the +1 button on pages you previously +1’d. /details/ ,[object Object]

Webmasters and advertisers will get +1 data in up to three locations: Google Webmaster Tools, Google Analytics and Google AdWords (for data related to the impact of +1 on ad CTRs)

When creating a +1 button for your website, it is possible to specify a javascript ‘callback’ function which will be triggered when someone clicks the button. This could for example be used to track clicks as events in Google Analytics (see previous slide for code),[object Object]

https://profiles.google.com/u/0/+1/personalization/

http://code.google.com/apis/+1button/,[object Object]

Twitter Follow button May 31 Create your own Twitter Follow button on http://twitter.com/about/resources/followbutton

Twitter Follow button /slide notes/ May 31 /what/ Previously, if you wanted a website visitor to follow you on Twitter, you had to direct him away from your website to your Twitter page. Now, Twitter has launched a Follow button, enabling users to subscribe to the Twitter feeds of companies and individuals directly from their websites with a single click. /details/ ,[object Object]

Twitter is launching the Follow Button on over 50 high-profile sites including places like AOL.com, About.me, and Huffington Post. And big sites like IMDb, MTV.com, Lady Gaga’s site, Jennifer Lopez’s site, and others.

Currently, the button is available in English, French, German, Italian, Japanese, Korean, Portuguese, Russian, Spanish and Turkish,[object Object],[object Object]

Google, Bing and Yahoo! launch schema.org /slide notes/ May 31 /what/ In 2006, Google, Bing and Yahoo! came together to establish a standard for sitemaps. 5 Years later they re-joined forces to determine how their search engines will capture semantics from a web page. With schema.org, they give website developers a way of ‘labelling’ their content in HTML code so that the search engines can understand it. So that they for example know that the web page talks about a recipe, and what the cooking time is. /details/ ,[object Object]

Schema.org introduces schemas for more than a hundred new categories, including movies, music, organizations, TV shows, products, places and more./comments/ This data will mostly be used for so-called ‘verticals’, search engines searching within a specific topic like Google Recipe Search does. /bookmarks/ ,[object Object],[object Object]

The battle for music in the cloud: Apple iCloud /slide notes/ June 6 /what/ At the WWDC conference, Apple announced its way to handle ‘music in the cloud’ (see also WassUp presentation of May 24). The first part is ‘iCloud’, a way of storing files ‘in the cloud’. This can be used for all songs purchased through iTunes. For all other songs, there’s iTunes Match. This service allows Apple to recreate your music database in the cloud through its partnerships with the big 4 of the music industry: EMI, Warner, Sony and Universal. /details/ ,[object Object]

LUON WassUp - June 7, 2011

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