1.
LMR_Octagon™
Presentation

2.
cash
FLOW
communication
KNOWLEDGE
communication
FAMILY
communication
FAMILY WEALTH
communication
FAME
marriage
SYSTEM
statutory
CREATIVITY
travel
COMMODITY
5
2 8
4 6
3 7

3.
cashflow
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cash
FLOW
Below are the advanced ways
to raise capital for your
business. Explanation of
theses terms and how
to use them will be
avialable in
the app called The Sidwell
Set.
TYPES OF FUND RAISING
cash
FLOW
-Sales
-Friends and Family
-Bank Debt
-Rule 506(c) Rule 506(C)
-Private Placement
-Regulation A+
-Special Purpose Acquisition Vehicle (SPAC)
-Rule 505
-Direct public offering
-Reverse merger
-Bonds
-Private Investment in Public Equity (PIPE)
-Credit Linked Notes
-Actively Managed Certificate
-Equity Tracker
-Static Tracker
-European Medium Term Notes
-Securitization
Number 1: is cashflow with the Fengshui
symbolism of Career path, is the oxygen in
your business, if you run out of it guess
what your business is dead. Make sure you can
finance your business either by sales, debt
or equity in order to continue with the other
parts of the Octagon.

4.
Communicating your knoweledge
is very important as no
one knows what you are
capable of and or knows
who you are.
In order to get your message
out in the world you will
need to write and present.
How to communica
te
Communica
tion (K)
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communication
KNOWLEDGE
-Newsletters (daily or weekly)
-Articles (weekly)
-Books (1 per year)
-Website
-Social Media
-Podcast Interviews
-Blogging
-Your Publicity
-Your Grand Tours
-Your Talks
-Your Platform
-Your Television Interviews
-Your Print Interviews
-Your Radio Interviews
-Your Satellite Tours
-Your Media Kit
-Your Giveaways
Number 2: is communication with the Fengshui
symbolism of Knowledge. This is where you
have to communicate your knowledge about your
product or service for free in order to
generate leads and build an audience. Here
some early adopters might buy your product or
service but it will be minimum.

5.
Communicating your early
adopter is crucial. As this
gives you the foot in the
door with other people.
This is where you are
communicating who and how
your book, product or service
helped your customer.
How to communica
te
Communica
tion (F)
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communication
FAMILY
-Newsletters
-Articles
-Join a cause
-Communicate their success
-How they saved their money
-How they saved their time
-How they made money
-How good do they look
-How does it make them feel
-How it made them safe and secure
communication
FAMILY
Number 3: is communication with the Fengshui
symbolism of Family. This is where you
communicate the early adopters and the
audience that you built from communicating
your knowledge. You should communicate how
your early adopters benefited from using your
products and services.

6.
-Newsletters
-Articles
-Join a cause
-Communicate their success
-How they saved their money
-How they saved their time
-How they made money
-How good do they look
-How does it make them feel
-How it made them safe and secure
-Priority are your early adopters
-Thnak you notes and newltters to
your audience
In this quadrent you will need
to communicate what your
product or service did to
your customers life. Did it
save them tim?, dis it make
them money?, did it make them
feel safe and secure? ect..
How to communica
te
Communica
tion (K)
VIEWS: 836545
communication
FAMILY WEALTH
communication
FAMILY WEALTH
Number 4: is communication with the Fengshui
symbolism of Family Wealth. In this part you
will need to communicate all the people that
you have helped in either fixing their
problems or communicate how some of your
audience increased their wealth by using your
product or service. As well as at the same
time communicating your knowledge at all
times.

7.
Below are the advanced ways
to raise capital for your
business. Explanation of
theses terms and how
to use them will be
avialable in
the app called The Sidwell
Set.
How to communica
te
Communica
tion (K)
VIEWS: 836545
communication
FAME
-Newsletters
-Articles
-Books
-Communicate your awards
-Communicate your recognition
-Communicate your customers recognition
communication
FAME
Number 5: is communication with the Fengshui
symbolism of Fame. Here is where you will
have to communicate awards you have won, or
any awards your audience has won in their
business or life to the masses.
To recap what you have learnt so far is that
you have to have your cashflow in order in
the beginning then you have to communicate in
4 different sections. You first have to com-
municate your knowledge, then your early
adopters benefits, then again the the wealth
you created for your customers and finally
the fame you have received or the fame your
customers have received through your products
and services. The previous 5 points are your
offence strategy.

8.
This is your most important
part of your business. Business
is a systems at the end of
the day, so build the right
systems to track and manage
your leads, funds and sales
funnels. What gets measured
gets accomplished.
How to develop a system ?
Communica
tion (K)
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marriage
SYSTEM
-Procedure Manuals
-Procedure Forms
-Merchandising Manuals
-Salesman Training manual
-Affiliate Training Manual
-Branding Manual
-Marketing Manual
-Social Media Assets
-Print Media Assets
-Marketing Assets
-Accounting Software (xero)
-Online Sales funnels
-Email Marketing tracking
-Company Intranet
marriage
SYSTEM
Number 6: is systems with the Fengshui
symbolism of Marriage. This is the brains of
your operations. Basically it’s your CRM and
your ERP, enterprise resource planning
software which runs your business.

9.
The legalaties of your business
is a crucial part. Here is
where your lawyer sets up
the structure. Remember
structure follows strategy.
Determine your strtegy
before forming your structure.
How to communica
te
Communica
tion (K)
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statutory
CREATIVITY
statutory
CREATIVITY
-LLC (Limited Liability)
-LLP (Limited Liability Partnership)
-MLP (Master Limited Liability Partnership)
-CCorp
-SCorp
-Revocable Trusts
-Irrevocable Trusts
-Foundation
-IBC (Internation Businnes Company)
-Patents
-Trademarks
-Contracts (Licensing, Franchising,
Private Placements, Employment etc..)
Number 7: is Statutory with the Fengshui
symbolism of Creativity. This is your legal
structure as well as all your legal paperwork
like contracts, franchises, licensing, em-
ployee contracts ect….

10.
The commodity is your product
line. Do your research
before designing or purchasing
a product to sell and incor-
porate in your system. Your
product should solve a problem.
How to communica
te
Communica
tion (K)
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travel
COMMODITY
-Design your own product
-Alibaba
-Aliexpress
-Manufacturers
-Agency
-Franchising
-Private Labeling
-Contract Manufacturing
travel
COMMODITY
Number 8: Commodity with the Fengshui
symbolism of Travel. This is your product or
service.

11.
Below are the advanced ways
to raise capital for your
business. Explanation of
theses terms and how
to use them will be
avialable in
the app called The Sidwell
Set.
How to communica
te
Communica
tion (K)
VIEWS: 836545
-Training
-Recruiting
-Disipline
Number 9: Organization of Command which is
Leadership. Leadership is setting up your
team as well as training them to become a
replication of the system you produced or
incorporated in your organization. As well as
recruiting talent that is complimentary to
other departments of your organization.

12.
LMR_Octagon™
for more info. visit www.lamarsidwell.com