Quantifying the public good that education provides is often elusive and hard to quantify in a capitalist world defined by numbers, so often grounded in financial transactions. But what if we are looking in the wrong places to capture the public good that open education affords us? For decades, the market has determined the ever-increasing value of textbooks, monographs, and journal articles. This talk highlights how we might invert market forces to define the ever-increasing value of publicly-held goods to create standards across higher education that capture how the content output of higher education in the form of open-access materials represents a quantifiable and formidable financial return to society. You can find the video that goes with this presentation here: https://youtu.be/5IkitJqKpac Good tidings, Lance Lance Eaton he/him/his http://www.ByAnyOtherNerd.com https://twitter.com/leaton01 https://www.linkedin.com/in/leaton01/ ____________________ I wish I had all the answers; better yet, I wish I knew all the questions to ask.