Indonesia Education Insights EdTech / EduTech in Indonesia Startups in Indonesia Understanding Indonesian Consumers Understanding the landscape

1. EduTech Indonesia Insights Lars Voedisch
Principal Consultant
lars@preciouscomms.com
@larsv

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Indonesia Education Insight
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• Indonesia has more than 50 million students who need to be educated by about 3 million teachers
in the public school system, when a population is as large as Indonesia’s, an important and
expensive item on the academic docket is providing textbooks, both used and new.
• The total spending on digital education in Indonesia has grown over the last five years, and
that there has been improved collaboration between educational institutions and digital education
providers
• Indonesia is currently at a very low level of adoption with digital tools.
• Prediction: Indonesia will also be one of the World’s top buyers of mobile learning products.
• Indonesians are embracing digital tools as individuas – for many it’s mobile first
• Some schools started to allow their students to adopt bring-your-own-device approach openly and
provide the internet infrastructure
Sources:
http://edtechreview.in/trends-insights/insights/3000-edtech-startups-indonesia
http://edtechreview.in/trends-insights/trends/3046-why-edtech-is-taking-off-in-indonesia-and-philippines

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Indonesian Startup Landscape
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• Indonesia’s startup landscape is one of the most dynamic in Asia
• Today, Indonesia has thousands of startups and four unicorns
• E-commerce and fintech received the most funding, while AI-based services bolstered those
platforms and others by creating chatbots for them
• Besides e-commerce, other growth sectors would be eHealth… or: e-learning / edutech
• Ministry of Communication and Informatic of Republic of Indonesia: Edu-tech and healthtech
startups will be the next unicorns in the market
Sources:
https://kr-asia.com/what-to-expect-from-indonesian-startup-landscape-in-2019
https://ekonomi.bisnis.com/read/20181026/105/853591/startup-edutech-healthtech-punya-potensi-jadi-unicorn-indonesia-
selanjutnya

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EduTech in Indonesia Market
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• Indonesia is one of the fastest growing country in terms of edu-tech
• Edu tech plays important role in distributing high quality education in Indonesia
• Government has been committing to do education transform in Indonesia
• As an archipelagic country with thousand islands from east to west, it is impossible to have
high standart quality in education without technology. Edu-tech accelerates it.
• One of the edu-tech platform (Quipper) has more than 2.5 mio users from students and
teachers around Indonesia
• The platform (Quipper) has been collaborating with 50 local education agencies (Rokan Hulu,
Aceh Singkil. Minahasa Selatan, Bantaeng, Palembang, Balikpapan)
Sources:
https://edukasi.kompas.com/read/2018/07/31/20052651/kompak-3-edutech-indonesia-serukan-hal-ini-di-edtech-asia-summit-2018
https://www.liputan6.com/tekno/read/3708709/peran-edutech-dalam-pemerataan-pendidikan-di-indonesia

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Indonesian Government’s Plan for Edu-Tech
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• 20% of State Budget (APBN) allocated to education sector, compare to 5% for health
• Ministry of Communication and Informatic keeps facilitating local edutech and healthtech startups to
meet potential investors by conducting regular Next Indonesian Unicorn events
• Before 2020, government optimistic that Indonesia supposed to have 5 Unicorns
• Telecommunications and Information Accessibility Agency (BAKTI) has completed Palapa Ring
broadband project.
• The project is about fiber optic infrastructure installed to all Indonesian area along 36.000 kilometers. One
of the objectives is to solve education problems.
Source:
https://ekonomi.bisnis.com/read/20181026/105/853591/startup-edutech-healthtech-punya-potensi-jadi-unicorn-indonesia-selanjutnya

7. © PRecious Communications 2018 7
AN INSIGHT OF
INDONESIAN
CONSUMERS

8. © PRecious Communications 2019
9,11 9,06 56,18 16,62 9,03
0 – 4
Year
5 – 9
Year
10 – 44
Year
45 – 59
Year
60+
Year
Source: Ministry of Health
Age Structure of Indonesian Population 2017

9. © PRecious Communications 2019
Source: Katadata Indonesia 2016
Shifting Trend to Online Platform

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