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THE LEADING LADY VISIONARY & HOST
Larvetta L. Smith is an award winning marketing strategist,
life & business branding coach, innovative speaker, and
social entrepreneur. When Larvetta is not courting
corporate clients, at her vanguard marketing and corporate
events company, L3 Eventeurs, she serves as the new voice
of radio for the small business community. She hosts Let’s
Get Down To Business, a radio show that fuels small
businesses into big brands. Larvetta holds several awards for
her ability to illustrate and promote change. In 2011,
Larvetta was awarded one of Verizon Wireless’ Everyday
Heroes. And most recently, Larvetta was named one of
Chicago’s Top Game Changers Under 40 by Ariel
Investment and WVON.
LAST YEAR’S VIDEO HIGHLIGHTS
WHAT IS LEADING LADIES
INTERNATIONAL?
Produced by L3 Eventeurs, this series of all day presentations and events are
designed to cultivate relationships, expose dreams, offer support and bestow
valuable information to induce the next level of success and purpose amongst
women of distinction.
 
The premier installment debuted in Chicago on Saturday, May 1, 2010, with an
afternoon luncheon at the Willis Tower (formerly Sears Tower) featuring a local
panel of relevant, thought-provoking, successful women. Attendees
experienced compelling stories of faith and determination wrapped in drive,
vision and triumph.
There was a keynote address given by Mortgage Guru/Financial Coach Lynn
Richardson, who spoke about money, credit and financial security.
Corporate vendors flanked the room engaging guests with mobile internet
services along with other personal development vendors and sponsors building
new customer relationships.
The Leading Ladies International Conference is growing in services and
offerings and is targeting certain key markets to offer their constituents a wider
array of programming. Other host cities in consideration are: Atlanta, Charlotte and
Detroit.
WHY LEADING LADIES INTERNATIONAL?
After feeling the rippling effect of the bad economy and witnessing the emotional and financial
damage it had done to me, I decided to take action. The action was to create a platform that would not
only empower women but also highlight successful women in their respective fields. Being an industry
professional for over 15 years and an entrepreneur for close to 15 years. I felt it was necessary to expose
leading women who had made an impact in my life both professionally and personally. I always state ‘I am
only as good as the people around me.’
So, I called my leading ladies to the table and they responded with a resounding YES! Four years later,
this local idea has now blossomed into an international brand and have included: Lynn Richardson, Financial
Guru/Speaker; Amy Hilliard, The Comfort Cake Company; Monique Caradine, TV Personality/Speaker; Erica
Sevilla, Verizon Wireless; Kyra Kyles, Senior Editor of JET/Blogger/TV Personality; Adrene Ashford, Celebrity
Stylist/House of Adrene; Michelle Redd, Building Blocks Learning Academy; Sally Hazelgrove, Restoring The
Path; and Sil Lai Abrams, Speaker/Relationship Expert/Author, just to name a few.

My desire for every woman who attends our conference is to be motivated, empowered, and inspired
to become a Leading Lady in their communities, careers and families to LOVE, LEAD and LAUNCH.
If you want change, you have to become the change agent and join the Leading Ladies movement today!

Check out last year's conference
OUR TARGET AUDIENCE
Primary target is women, age 25-54
 Entry/mid-level corporate professionals
and entrepreneurs and those in
executive positions
 Faith based community
 Key decision makers
 Have disposable income
 Desires to have financial freedom
 Socially and spiritually centered or
seeking improvement
 Married and single
 Have at least one child
 Desires to improve professionally and
personally
THE 2014 LEADING LADIES OF CHICAGO
LaMeisha Taylor, Leading Lady In International Business
• Motivational Speaker & Human Resources Business Partner, ADP
Alexandria Eidenberg, Leading Lady in Politics & Entrepreneurship
• Co-Founder/President of the Insurance People & Candidate for 4th District for US Congress
Celeste Parker, Leading Lady in Education
• Elementary School Teacher/Writer/Educator
Sheila Rugege Dantzler, Leading Lady On Your Own Terms (LarvettaSpeaks Special Award)
• HGTV Real Estate Broker & Agent
Erika Bracey, Leading Lady in Health (Breast Cancer Survivor)
• CEO of Blest Bracelets, Shades of Pink, & Director of Tailored Beginnings
THE CONFERENCE EXPERIENCE
The State of The Union of Women’s Health Seminar*
Health Practitioner and Nutritionist Presentations*
Beauty Consultation and Nutritionist Presentations*
Fashion and Hair Exhibitions*
Fitness and Food Demonstrations*
Roundtable Luncheon
Local and National Celebrity Panel Discussions
Question and Answer Sessions
Keynote Speakers
Sponsor Interaction, Engagement and Sampling
Book, CD and Other Resource Sales
Networking
One on One Life and Business Coaching
*As determined by sponsor
CONFERENCE SCHEDULE
(Subject to change)
8:30 am - 9:00 am

Check in

9:00 am - 9:45 am

Mind, Body & Soul Health Demonstration/Seminar Sponsored by TBD

10:00 am -10:15 am

VIDEO: Let's Get Down to Business INTERVIEW

10:30 am -10:45 am

I DARE YOU Presentation BY LARVETTA L. SMITH Sponsored by TBD

11:30 am -12:00 pm

LUNCH

12:15 am -12:40 pm

KEYNOTE SPEAKER

1:00 am -1:45 pm

AFTERNOON PANEL with Leading Ladies Sponsored by TBD

2:00 am - 2:15 pm

Q&A

2:15 am - 2:30 pm

AWARDS PRESENTATION/Photo Op

2:30 pm - 2:45 pm

PITCH YOUR IDEA Sponsored by TBD

4:00 pm

Conference ends
CONFERENCE HIGHLIGHTS
CONFERENCE HIGHLIGHTS
PAST SPONSORS
MEDIA COVERAGE
“VISIONARY” SPONSORSHIP
PITCH YOUR IDEA
Leading ladies will have an opportunity to
pitch an existing idea or a new idea to a team
of leading professionals for a chance to win
$500 cash.

Sponsorship Benefits
• 

Program Naming Opportunity on all marketing, advertising
and public relations materials for the” PITCH YOUR IDEA sponsored by
XXXX”

• Half page ad in program book
Judges are as follows:

• 2 tickets to conference

• Ken Burkeen, Founder/CEO of Huetiful International

• Name Recognition during conference

• Kyra Kyles. Managing Editor for Jet Mag

• 10 x 10 tables space for engagement and sampling

• Chris Jordan, Assistant Vice President of MB Financial
Bank

• Deliver Gift Presentation to Winner
• Photo Opportunity

• Brooke Jay, Co-Founder of All Terrain (Unconfirmed)

SPONSORSSHIP INVESTMENT
$1800 + $500
TOTAL INVESTMENT $2300

*MB
Financial has
been
confirmed as
sponsor
PRESENTING SPONSOR
• 

Full Naming Opportunity/Logo Recognition in all marketing, public relations and
advertising to read “XXXX presents 5th Annual Leading Ladies International
Empowerment Conference”

• 

Banner Ad on LarvettaSpeaks Home page

• 

Full page AD (back cover) in Leading Ladies Program Book

• 

5 conference registrations

• 

Exclusive naming rights of the Leading Ladies afternoon session

• 

Opening remarks to introduce Leading Ladies of that city

• 

10 X 20 space at prominent location for engagement and sampling

• 

Gift bag sponsor

• 

Opportunity to feature one corporate personnel*

Sponsorship Investment
*additional cost

$7,500
PARTICIPATING BEAUTY/HEALTH
SPONSOR
•  Logo recognition in all marketing, public relations and
advertising
•  Naming rights of the Beauty & Health Seminars/Panel
Discussion
•  ½ Page ad in Leading Ladies Program Book
•  2 conference registrations
•  Opening remarks to introduce panelist in the health
and beauty category
•  10 X 20 space at prominent location for engagement
and beauty/health demonstrations
•  Gift bag sponsor
Sponsorship Investment

$4,000
PARTICIPATING SPONSOR
•  Logo recognition in all marketing, public relations
and advertising
•  Opportunity to conduct giveaway
•  ½ Page ad in Leading Ladies Program Book
•  2 conference registrations
•  10 X 20 space at prominent location for
engagement and sampling
•  Gift bag sponsor
Sponsorship Investment

$3500
MEDIA PARTNERSHIP
•  Logo/Name Recognition on all marketing, public relations
and advertising
•  Exclusive Naming Opportunity of I DARE YOU Sponsored by
XXX
•  Full Page Ad in Program Book
•  1 10 x 10 space for sampling and engagement
•  2 Conference Registration
•  Gift Bag Sponsor
•  Opportunity to feature one corporate personnel*
SPONSORSHIP INVESTMENT:

$3500
LITTLE LADIES SPONSORSHIP
Sponsorship Description
A kick off reception to recognize 4-5 young girls/little ladies (high school
preferred) for their extraordinary leadership in their communities and
globally in the area of creativity, academics and social entrepreneurship.
Sponsorship Details
•  Deliver remarks at reception
•  Present each girl with a GoogleChrome book
•  Photo Opportunity
Sponsorship Investment:
$1200
CORPORATE/SMALL BUSINESS/
ADVOCATE
• Logo/Name Mention in program book & Social Media Mention
• 2 Conference registrations
• Name recognition during the conference
• 1 7 x 7 table display for sampling and engagement
Sponsorship Investment:

$850

Small Business Vendor
• 1 conference registration
• Business name listed in program book
• 1 7 x 7 table display for sampling and engagement
Sponsorship Investment:
*additional registration will be $40

$249*
THE DETAILS
Friday, April 4, 2014

Saturday, April 5, 2014

MB Financial Bank

Art Revolution

33 W. Huron

8:30 am – 4:00 pm

6:00 pm – 8:00 pm

Attendance: 75-100 women

Attendance: 50-75 ppl
Opening Reception for Little
Leading Ladies of Chicago
In its first year, we are highlighting five young high
school girls who are leading academically, socially,
creatively as catalysts of change within their
communities and/or globally. The selected high
school girls will serve as our hosts at the conference
to pay it forward as leading ladies.

In its 5th year, it provides a lively emerging heritage of
informational discussions, demonstrations, practical
advice, coaching, networking, engagement, and
lifestyle shifting applications to women of substance.
It will feature an amazing lineup of speakers who will
help ignite our audience and guide them on the path
to live the life they’ve always dreamed of. Panel
discussions will be aimed at motivating and inspiring
our audience with open, candid and honest dialogue
in an atmosphere of fellowship and camaraderie.
MARKETING AND PROMOTIONS TACTICS
• 

Digital e-blast to over 80,000 email subscribers to rollout in February.

• 

Text message alerts to existing database to win conference registration

• 

Invitations distributed at key lifestyle locations

• 

Distribute press release to radio, print and digital outlets

• 

Run radio spots on relevant stations

• 

Launch an extensive social media awareness campaign via
Facebook, Twitter and Instagram

• 

Leading Ladies International has a facebook fan group under Leading
Ladies International
5th Annual Leading Ladies International Empowerment Conference

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5th Annual Leading Ladies International Empowerment Conference

  • 1.
  • 2. THE LEADING LADY VISIONARY & HOST Larvetta L. Smith is an award winning marketing strategist, life & business branding coach, innovative speaker, and social entrepreneur. When Larvetta is not courting corporate clients, at her vanguard marketing and corporate events company, L3 Eventeurs, she serves as the new voice of radio for the small business community. She hosts Let’s Get Down To Business, a radio show that fuels small businesses into big brands. Larvetta holds several awards for her ability to illustrate and promote change. In 2011, Larvetta was awarded one of Verizon Wireless’ Everyday Heroes. And most recently, Larvetta was named one of Chicago’s Top Game Changers Under 40 by Ariel Investment and WVON.
  • 3. LAST YEAR’S VIDEO HIGHLIGHTS
  • 4. WHAT IS LEADING LADIES INTERNATIONAL? Produced by L3 Eventeurs, this series of all day presentations and events are designed to cultivate relationships, expose dreams, offer support and bestow valuable information to induce the next level of success and purpose amongst women of distinction.   The premier installment debuted in Chicago on Saturday, May 1, 2010, with an afternoon luncheon at the Willis Tower (formerly Sears Tower) featuring a local panel of relevant, thought-provoking, successful women. Attendees experienced compelling stories of faith and determination wrapped in drive, vision and triumph. There was a keynote address given by Mortgage Guru/Financial Coach Lynn Richardson, who spoke about money, credit and financial security. Corporate vendors flanked the room engaging guests with mobile internet services along with other personal development vendors and sponsors building new customer relationships. The Leading Ladies International Conference is growing in services and offerings and is targeting certain key markets to offer their constituents a wider array of programming. Other host cities in consideration are: Atlanta, Charlotte and Detroit.
  • 5. WHY LEADING LADIES INTERNATIONAL? After feeling the rippling effect of the bad economy and witnessing the emotional and financial damage it had done to me, I decided to take action. The action was to create a platform that would not only empower women but also highlight successful women in their respective fields. Being an industry professional for over 15 years and an entrepreneur for close to 15 years. I felt it was necessary to expose leading women who had made an impact in my life both professionally and personally. I always state ‘I am only as good as the people around me.’ So, I called my leading ladies to the table and they responded with a resounding YES! Four years later, this local idea has now blossomed into an international brand and have included: Lynn Richardson, Financial Guru/Speaker; Amy Hilliard, The Comfort Cake Company; Monique Caradine, TV Personality/Speaker; Erica Sevilla, Verizon Wireless; Kyra Kyles, Senior Editor of JET/Blogger/TV Personality; Adrene Ashford, Celebrity Stylist/House of Adrene; Michelle Redd, Building Blocks Learning Academy; Sally Hazelgrove, Restoring The Path; and Sil Lai Abrams, Speaker/Relationship Expert/Author, just to name a few. My desire for every woman who attends our conference is to be motivated, empowered, and inspired to become a Leading Lady in their communities, careers and families to LOVE, LEAD and LAUNCH. If you want change, you have to become the change agent and join the Leading Ladies movement today! Check out last year's conference
  • 6. OUR TARGET AUDIENCE Primary target is women, age 25-54  Entry/mid-level corporate professionals and entrepreneurs and those in executive positions  Faith based community  Key decision makers  Have disposable income  Desires to have financial freedom  Socially and spiritually centered or seeking improvement  Married and single  Have at least one child  Desires to improve professionally and personally
  • 7. THE 2014 LEADING LADIES OF CHICAGO LaMeisha Taylor, Leading Lady In International Business • Motivational Speaker & Human Resources Business Partner, ADP Alexandria Eidenberg, Leading Lady in Politics & Entrepreneurship • Co-Founder/President of the Insurance People & Candidate for 4th District for US Congress Celeste Parker, Leading Lady in Education • Elementary School Teacher/Writer/Educator Sheila Rugege Dantzler, Leading Lady On Your Own Terms (LarvettaSpeaks Special Award) • HGTV Real Estate Broker & Agent Erika Bracey, Leading Lady in Health (Breast Cancer Survivor) • CEO of Blest Bracelets, Shades of Pink, & Director of Tailored Beginnings
  • 8. THE CONFERENCE EXPERIENCE The State of The Union of Women’s Health Seminar* Health Practitioner and Nutritionist Presentations* Beauty Consultation and Nutritionist Presentations* Fashion and Hair Exhibitions* Fitness and Food Demonstrations* Roundtable Luncheon Local and National Celebrity Panel Discussions Question and Answer Sessions Keynote Speakers Sponsor Interaction, Engagement and Sampling Book, CD and Other Resource Sales Networking One on One Life and Business Coaching *As determined by sponsor
  • 9. CONFERENCE SCHEDULE (Subject to change) 8:30 am - 9:00 am Check in 9:00 am - 9:45 am Mind, Body & Soul Health Demonstration/Seminar Sponsored by TBD 10:00 am -10:15 am VIDEO: Let's Get Down to Business INTERVIEW 10:30 am -10:45 am I DARE YOU Presentation BY LARVETTA L. SMITH Sponsored by TBD 11:30 am -12:00 pm LUNCH 12:15 am -12:40 pm KEYNOTE SPEAKER 1:00 am -1:45 pm AFTERNOON PANEL with Leading Ladies Sponsored by TBD 2:00 am - 2:15 pm Q&A 2:15 am - 2:30 pm AWARDS PRESENTATION/Photo Op 2:30 pm - 2:45 pm PITCH YOUR IDEA Sponsored by TBD 4:00 pm Conference ends
  • 14. “VISIONARY” SPONSORSHIP PITCH YOUR IDEA Leading ladies will have an opportunity to pitch an existing idea or a new idea to a team of leading professionals for a chance to win $500 cash. Sponsorship Benefits •  Program Naming Opportunity on all marketing, advertising and public relations materials for the” PITCH YOUR IDEA sponsored by XXXX” • Half page ad in program book Judges are as follows: • 2 tickets to conference • Ken Burkeen, Founder/CEO of Huetiful International • Name Recognition during conference • Kyra Kyles. Managing Editor for Jet Mag • 10 x 10 tables space for engagement and sampling • Chris Jordan, Assistant Vice President of MB Financial Bank • Deliver Gift Presentation to Winner • Photo Opportunity • Brooke Jay, Co-Founder of All Terrain (Unconfirmed) SPONSORSSHIP INVESTMENT $1800 + $500 TOTAL INVESTMENT $2300 *MB Financial has been confirmed as sponsor
  • 15. PRESENTING SPONSOR •  Full Naming Opportunity/Logo Recognition in all marketing, public relations and advertising to read “XXXX presents 5th Annual Leading Ladies International Empowerment Conference” •  Banner Ad on LarvettaSpeaks Home page •  Full page AD (back cover) in Leading Ladies Program Book •  5 conference registrations •  Exclusive naming rights of the Leading Ladies afternoon session •  Opening remarks to introduce Leading Ladies of that city •  10 X 20 space at prominent location for engagement and sampling •  Gift bag sponsor •  Opportunity to feature one corporate personnel* Sponsorship Investment *additional cost $7,500
  • 16. PARTICIPATING BEAUTY/HEALTH SPONSOR •  Logo recognition in all marketing, public relations and advertising •  Naming rights of the Beauty & Health Seminars/Panel Discussion •  ½ Page ad in Leading Ladies Program Book •  2 conference registrations •  Opening remarks to introduce panelist in the health and beauty category •  10 X 20 space at prominent location for engagement and beauty/health demonstrations •  Gift bag sponsor Sponsorship Investment $4,000
  • 17. PARTICIPATING SPONSOR •  Logo recognition in all marketing, public relations and advertising •  Opportunity to conduct giveaway •  ½ Page ad in Leading Ladies Program Book •  2 conference registrations •  10 X 20 space at prominent location for engagement and sampling •  Gift bag sponsor Sponsorship Investment $3500
  • 18. MEDIA PARTNERSHIP •  Logo/Name Recognition on all marketing, public relations and advertising •  Exclusive Naming Opportunity of I DARE YOU Sponsored by XXX •  Full Page Ad in Program Book •  1 10 x 10 space for sampling and engagement •  2 Conference Registration •  Gift Bag Sponsor •  Opportunity to feature one corporate personnel* SPONSORSHIP INVESTMENT: $3500
  • 19. LITTLE LADIES SPONSORSHIP Sponsorship Description A kick off reception to recognize 4-5 young girls/little ladies (high school preferred) for their extraordinary leadership in their communities and globally in the area of creativity, academics and social entrepreneurship. Sponsorship Details •  Deliver remarks at reception •  Present each girl with a GoogleChrome book •  Photo Opportunity Sponsorship Investment: $1200
  • 20. CORPORATE/SMALL BUSINESS/ ADVOCATE • Logo/Name Mention in program book & Social Media Mention • 2 Conference registrations • Name recognition during the conference • 1 7 x 7 table display for sampling and engagement Sponsorship Investment: $850 Small Business Vendor • 1 conference registration • Business name listed in program book • 1 7 x 7 table display for sampling and engagement Sponsorship Investment: *additional registration will be $40 $249*
  • 21. THE DETAILS Friday, April 4, 2014 Saturday, April 5, 2014 MB Financial Bank Art Revolution 33 W. Huron 8:30 am – 4:00 pm 6:00 pm – 8:00 pm Attendance: 75-100 women Attendance: 50-75 ppl Opening Reception for Little Leading Ladies of Chicago In its first year, we are highlighting five young high school girls who are leading academically, socially, creatively as catalysts of change within their communities and/or globally. The selected high school girls will serve as our hosts at the conference to pay it forward as leading ladies. In its 5th year, it provides a lively emerging heritage of informational discussions, demonstrations, practical advice, coaching, networking, engagement, and lifestyle shifting applications to women of substance. It will feature an amazing lineup of speakers who will help ignite our audience and guide them on the path to live the life they’ve always dreamed of. Panel discussions will be aimed at motivating and inspiring our audience with open, candid and honest dialogue in an atmosphere of fellowship and camaraderie.
  • 22. MARKETING AND PROMOTIONS TACTICS •  Digital e-blast to over 80,000 email subscribers to rollout in February. •  Text message alerts to existing database to win conference registration •  Invitations distributed at key lifestyle locations •  Distribute press release to radio, print and digital outlets •  Run radio spots on relevant stations •  Launch an extensive social media awareness campaign via Facebook, Twitter and Instagram •  Leading Ladies International has a facebook fan group under Leading Ladies International