2. *
Facebook
www.facebook.com/OlannGra
www.facebook.com/OlannGraYarns
Twitter
@Lbriedis
@OlannGra
On the Web
olanngra.com
olanngra.wordpress.com
3. Social proof of your existence.
Humanizes your organization.
Builds your influence.
Brand exposure.
Word of mouth marketing.
Provides transparency.
Opens up conversations.
Aids customer service.
Statistics.
Google counts social sharing.
*
Your competition is using it.
Your target audience is using it.
It’s here to stay…
4. Reputation Management
* Smile and keep it real
Be genuine
Be open
Be responsive and responsible
Separate personal from business
Anything do not want people to know—don’t
post it on the internet.
*
5. Branding
* Focus
Do all you social profiles
communicate what you do?
Create continuity
Photos
Color scheme
Type face
Design elements
*
Anything do not want people to
know—don’t post it on the internet.
6. Voice
* Be engaging
Humanize your organization
Lead with your heart
Be interesting
Focus on the people
Rules of etiquette apply
The difference between online and
in person is—
*
Online is permanent.
7. What is Content?
Content is the currency of the social web.
It’s what people search for—it’s what makes them
click, share, comment, subscribe, donate, follow or buy.
Blogs Events Webinars Comments
Posts Videos Tweets
Shares Newsletters
*
8. How do I get Content?
Creating valuable, compelling content can be quite a challenge for
many businesses and organizations.
Content Curation means that – out of all the content you find on the
social web – you pass on the most valuable stuff to your network.
Three basic rules for becoming a great content curator:
Rule #1 – Do it on a specific topic
Rule #2 – Share only the best stuff
Rule #3 – Do it continuously
*
80/20 Rule
80% content/20% percent self promotion
9. How do I get Started?
Time, practice and patience.
Three tips to help you get started on your way to becoming a great
content curator:
* Tip #1 – Set-up Google Alerts on certain keywords.
* Tip #2 – Set up a Google RSS Reader & start monitoring relevant blogs &
news sites
* Tip #3 – Start updating your Linkedin status with links to top notch content.
*
80/20 Rule
80% content/20% percent self promotion
11. Demographics Google sort by
―Social Sources‖
Know your audience
Global Audience
Followerwonk
80% Women
*
Under 50 Follower Insights
Facebook Insights
Insights
12. Demographics
Use your analytics
LinkedIn Follower Insights
Facebook Insights
Followerwonk
Google Analytics
Sort by social sources (traffic tab)
Check out your competitiors
*
13. FREE tools For Social Media
20 Social Media Blogs You
For managing your social media and Should Read in 2013
automated posting http://bit.ly/176NlvS
Hootsuite
http://hootsuite.com/ Social Media Examiner
http://www.socialmediaexami
For Photography ner.com/
PicMonkey HubSpot
http://www.picmonkey.com/ http://www.hubspot.com/
Flickr Bit.ly (shorten links)
http://www.flickr.com/
https://bitly.com/
SlideShare
www.slideshare.net/ One free Facebook tab at
https://heyo.com/
*
Google Analytics
http://www.google.com/analy
tics/
