Exit Poll Results

1. Exit Poll Results
Lauren Allard
Exit Poll Results
For this assignment I had to create an Exit Poll on Survey Monkey for the films Blair Witch
and Bridget Jones’s Baby. Both films being completely different genres both aimed at a
completely different audience. I created an Exit Poll with ten different questions that are all
related towards each film, questions that could work for both films that the audience
watched. I sent the survey to twelve different
people, in these twelve people a mixture of
audience members who watched Blair Witch
and another who watched Bridget Jones’s
Baby. The twelve people being of different
ages, ethnicity, social class and gender which
can give me an amount of answers from
different types of people. I asked the
audience a series of questions related to the
film, asking them of their personal opinion of
the film, what film genre they prefer, what
attracted them to the film, what star rating
would they rate the film they watched, what
type of social media they use the most and
also if they would see this movie again. I got
exactly 12 responses from the audience
which is what I was aiming for, giving me a
good enough amount of responses from
the target audience for both films.
100% of the audience that went to watch
both Bridget Jones’ Baby and Blair Witch
are all in the age group 11-18 year olds. I
asked the audience what their gender is,
asking the audience this question can help
tell me when I look into the individual
responses, it can tell me what some Men
think of Bridget Jones and what Girls think
of Blair Witch. Since both films tend to be
aimed at a specific gender, it would be
interesting to think what the gender that is
opposite to the target audience thinks of
the film. When asking this question 41.67% of the audience is Female and the remaining
58.33% of the audience is Male, and 0% of the audience put Other. I gave the other option
just in case any members of the audience wished to identify as Transgender.
My third question was asking the audience what the audience’s current occupation is. With
this question I let the answer be a written response, since I didn’t think that listing out a
large list of occupations would make it easier for the audience when it came to giving their
responses. 10 members of the audience labelled themselves as Students, while 1 other

2. Exit Poll Results
Lauren Allard
labelled themselves as Unemployed and the final
member of the audience labelled themselves as a
Student with a Part Time job. All members of the
audience are students which is what the filmBlair
Witch was aimed at, the film is mainly aimed at
students and teenagers going into young adults.
Where Bridget Jones’ Baby is mainly aimed at an
older audience due to it being the third film in the
series, it would be aimed more at an older
audience that has possibly watched both of the
first two films and would be interested in the
recent movie which came out about a decade
after the sequel.
For Bridget Jones this will give me opinions from people who are not a part of the target
audience, which instead of getting the opinion from an older audience, I will be getting the
opinion from a younger audience. Which will tell me what this generation thinks of this film.
My Fourth Question was asking the audience what
their favourite film genre is, since some members
of the target audience are going to watch a Horror
and some others a Comedy, it would be good to
know what their favourite film genre actually is,
since there was only an option of two genres for
this task. I gave a list of film genres, as well as
giving a ‘Other’ option for anyone who might have
a different taste in films. Out of the list I gave out I
got these results.
 Horror – 25%
 Comedy – 25%
 Romance – 0%
 Action – 8.33%
 Adventure – 0%
 Sci-Fi – 8.33%
 Romcom – 0%
 Thriller – 16.67%
 Animation – 8.33%
 Fantasy – 0%
 Other – 8.33%
More members of the audience preferred Horror and Comedy. The three most popular
genres for this audience is Horror, Comedy and Thriller.
My fifth question was ‘Did you enjoy this film?’. This question would let me know how many
members of the audience enjoyed the filmthat they watched without giving their written
opinion of both films. Out of the 12 responses that I got 66.67% voted yes and the
remaining 33.33% of the audience voted No. From looking at which members of the

3. Exit Poll Results
Lauren Allard
audience saw Blair Witch and Bridget
Jones, the audience members from
Bridget Jones mostly voted Yes, they
enjoyed the film they watched.
Whilst the 33.33% of the audience
were mainly from Blair Witch. Some
audience members from Blair Witch
did vote yes along with some
members from Bridget Jones, but
most of the Blair Witch audience did
vote no for their opinion of the film.
The Sixth Question I asked was ‘What
is your personal opinion of the film you
watched?’, this question can give me
the audience’s written opinion of the
film they watched instead of just giving
a yes or no answer like with the
previous question. Here are the
responses I got from the audience that
saw Bridget Jones.
 “I loved the Characters and the
Storyline”
 “Marvellous”
 “I thought it was a great film”
 “It was good until the final 5
minutes”
And the responses from Blair Witch.
 “Jump Scare’s and Entertaining to Watch”
 “It was Okay”
 “The film was boring overall boring. The Horror element wasn’t scary and the plot
was near enough non-existent”
 “Scary but the storyline wasn’t the best”
 “Boring Storyline, scary jump scares”
 “It was a bit boring in my opinion”
 “Very similar to the first film”
Both films got their positive and negative responses, some people thought that Bridget
Jones was great but others thought that it was good but only until the remaining five
minutes of the film. Some members of the audience enjoyed Blair Witch, but a majority
thought that the storyline was poor and that the only thing that made the filmslightly scary
was the jump scares.
My seventh question was ‘What attracted you to the film’, both films had many ways of
attracting their audience, making them want to see the film. I gave the audience a list of
ways that both films were advertised, these are the responses I got.
 Cast Members – 8.33%
 Teaser/Trailer – 50%

4. Exit Poll Results
Lauren Allard
 Original book (Films based of a
book/book series) – 0%
 Director – 0%
 Word of mouth – 16.67%
 Social Media – 8.33%
 Other (Please specify) – 16.67%
o “Legacy”
o “First filmwas good, so I wanted
to watch the second”
The most popular way of the audience being
attracted to the filmwas by the films
Teaser/Trailer, the short pieces of footage in the
trailers wanted them to see the film. But for
others it was because of how much they liked
the original movie.
For my eighth question I decided to let the
audience give another opinion of the filmthey
watched through a star rating, I wanted the
audience to not only give their personal
opinion but also give their star rating on
what they thought of the film they watched.
8.33% of the audience gave the film they
watched one star.
33.33% of the audience gave the film they
watched two stars
25% of the audience gave the filmthey
watched three stars.
25% of the audience gave the filmthey
watched four stars.
8.33% of the audience gave the film they
watched five stars.
Most of the audience decided to give the films
either three or four stars.
The ninth question was ‘What type of social
media do you use?’ the audience members all
use social media, and both films that they
watched have been advertised on most of the
popular forms of social media. Including
Facebook, Twitter, Instagram etc. I decided to
ask the audience what pieces of social media
they use the most.
These are the responses I got from the
audience…
 Twitter – 18.18%
 Instagram – 27.27%

5. Exit Poll Results
Lauren Allard
 Facebook – 36.36%
 Snapchat – 18.18
One member of the audience left a comment saying “All of the above”.
Overall Facebook was the most popular form of social media that the audience members
use the most out of the list I provided.
The final and tenth question being
‘Would you see this movie again?’,
even though I got the audience’s
personal opinion and star rating of
both films. I decided to ask this
question to know if any members of
the audience would consider
watching the film that they watched
again. For this question I gave three
options. Yes, No or Maybe. 30.77% of
the audience said that they would
watch the filmthey watched again.
30.77% of the audience said that
they wouldn’t watch the film they
saw again. And the remaining 38.46%
of the audience said that they might
watch the filmthey saw again.