The target audience of this magazine is students planning to attend college and their parents. This is evident through pictures of students and content related to exams and career searching. The magazine covers topics of interest to this audience like school, with headlines and subheadings in bright colors that stand out to draw readers in. While consistency is shown through repeating images, more diversity in models could improve the magazine. Overall the layout, color contrasts and images are effective at clearly communicating the content and intended youth audience.