FLOOW2 is a business-to-business marketplace that allows health organizations to share underutilized equipment, knowledge, and employee skills with each other in order to achieve financial, sustainable, and social benefits. Some key challenges include shifting from a mindset of ownership to usage, building trust through cooperation with organizations, and addressing the high costs of sustainability initiatives. The marketplace aims to focus on long-term sustainability results rather than short-term turnover. Contact information is provided for business development in the health care sector.