11. Search is local, easy and everywhere.
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12. 70% of consumers search reviews or ratings
BEFORE purchasing.
- Business Week, Oct. 2008
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13. 92% of consumers have more confidence in
information found online than they do in
anything from a salesclerk or other source.
- Wall Street Journal, Jan. 2009
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20. Mobile is proving to be the biggest game-
changer of them all.
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21. 87% of Americans have mobile phones and
73% say it’s their # 1 most-used technology
device.
- Pew
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22. Almost 66% of smartphone users admit to
sleeping with their phones!
- UK
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23. What does all of this mean
?
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24. It means every business
must do four things:
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25. O N E
Compete for search engine traffic, because
search is now the first step consumers take
in the buying process. If you aren't
competing there, you aren't competing.
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26. T W O
Mobilize your marketing. Consumers are
now using their phones to find local
businesses, and 61% of them say they’ll
leave a website if it’s not optimized for
mobile.
- Google
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27. T H R E E
Engage in the “social conversation”
happening on the web, because 72% of U.S.
consumers research companies through
social channels before making purchases.
IBM Report, 2011
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28. F O U R
Invest in proactive processes for monitoring,
managing and improving your online
reputation.
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29. Now more than ever, you need to have a
marketing plan that works, that’s relevant.
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34. search en·gine opt·i·mi·za·tion (verb)
Search engine optimization (SEO) is the act
of improving the visibility of a website or a
web page in search engines via the unpaid
("natural" or "organic") search results
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35. • Boost website traffic
• Increase visibility among target audience
• Build relationships and influence
• Increase conversions (subscribers,
members, etc.)
• Increase sales (gain new customers!)
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36. • SEO is a waste of time
• SEO is spam
• SEO is simple
• SEO is voodoo
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40. Mobile searches have QUADRUPLED in the
last year according to Google.
- Google
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41. After searching for a business via mobile:
61% of queries result in a phone call and
59% result in a visit.
- Google/Ipsos
61% 59%
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45. You should also consider SMS marketing.
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46. 97% of all SMS marketing texts are opened
by recipients, and 95% are read within
minutes of receipt.
- Telecommunications Union (ITU)
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47. Appointment reminders can reduce no-
shows by up to 50%. Mobile coupons are
10x more likely to be redeemed than
traditional coupons
- Mobile Marketing Statistics 2012
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52. Take control of your story!
Start blogging, friending, following, sharing,
tweeting, uploading, tagging, pinning,
updating, etc.
Create and share content that will help your
clients and prospects.
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55. There are 155 million Facebook users in the
U.S. and 955 million throughout the world …
- Facebook
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56. … no matter who your target audience is,
you can reach them on Facebook. Every
demographic is represented.
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57. Social media is social proof.
Ads convert user activity into ads and display the ad to friends of
the user...you MAGNIFY your Engagement.
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58. F O U R
Invest in your reputation.
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59. Reputation is now the foundation of effective
marketing.
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60. 74% of U.S. consumers choose to do
business based on online feedback.
- Social Commerce Statistics, Bazaarvoice
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61. trust recommendations from
people they know.
trust recommendations from
unknown users.
- Econsultancy, July 2009, Erik Qualman, Socialnomics)
70%
90%
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62. It is easier than ever for consumers to find
the feedback from peers when deciding who
to buy from. That feedback has a direct
impact on their buying behavior …
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67. You can’t control what people say about
your company.
But you can make sure you’re adding
enough to the conversation to ensure that
the ratio of positive to negative is in your
favor!
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76. O N E
Compete for search engine traffic
T W O
Mobilize your marketing.
T H R E E
Engage in the “social conversation”.
F O U R
Invest in your reputation.
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77. Let’s talk about the bigger picture for a
second ...
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