Single Digital market in EU

1. Single Digital market in EU
Made by Alla Kostovetska and Andrey Pigulko

2. What is Digital single market?
EU Single Market Digital marketing E-commerce

3. What is Digital single market?
● The Digital Single Market is a policy belonging to the European Single
Market that covers digital marketing, E-commerce and telecommunications.
● A Digital Single Market is one in which the free movement of persons,
services and capital is ensured and where the individuals and businesses
can seamlessly access and engage in online activities under conditions of
fair competition, and a high level of consumer and personal data protection,
irrespective of their nationality or place of residence.

5. Policy perspectives
● The past few years have been transformative in technology. Cloud
computing, the Internet of Things, and Big Data are either entrenched or fast
arriving, and already helping economies in Europe and beyond become
stronger, more agile, and more productive, all while empowering users to
better work and play. As the European Commission put it in the Digital
Single Market (DSM) Communication, this particular trio of new
technologies “are central to the EU’s competitiveness.”

6. Policy perspectives
● To put the equation plainly: citizens, consumers and business customers
expect to maximise the value of technology while also preserving the values
that are timeless. Ensuring that new technologies are trusted is thus critical
to Europe’s economic success and the successful up-take and completion
of a DSM.
● Key measures proposed by the Commission in the DSM that will help to
build “trust in tech” include, among others:
● Building a trusted cloud. Adopting a code of conduct for cloud providers, to
ensure that services and user rights are as consistent as possible.
● Leadership by example. Driving governments across Europe to lead by
example by embracing new technologies to improve public services.

7. ● Privacy and security certification schemes. Supporting certification
schemes that will help provide transparency in cloud services and enable
users to distinguish between services with strong or lax data security and
data ownership policies.
● Public – private partnerships for cybersecurity. Renewed support for a
coordinated partnership of public and private sectors for cybersecurity that
involves information sharing to ensure all stakeholders use effective and
updated techniques.
● Free flow of data. Removal of blockers that unnecessarily prohibit the flow
of data, and which currently disrupt or fragment cloud services across the
Single Market.

8. Strategy
● Access to online products and services
● Environment: creating the right conditions and a level playing field for digital
networks and innovative services to flourish;
● Economy & Society: : maximising the growth potential of the digital
economy.

9. ● The Digital Single Market Strategy was built on three pillars:
● Access: better access for consumers and businesses to digital goods and
services across Europe;
● Environment: creating the right conditions and a level playing field for digital
networks and innovative services to flourish;
● Economy & Society: maximising the growth potential of the digital economy.

10. Access
● Better access for consumers and businesses to online goods and services
across Europe. This will be achieved through new legislative measures or
through revising existing Directives, or following a competition authority’s
inquiry into the e-commerce area relating to the online trade of goods and
provision of services. Legislative measures will be proposed in 2015/2016
for simple and effective cross-border rules for consumers and businesses,
parcel delivery, reform of the copyright system, and a reduction of the
administrative burden arising from different VAT regimes.

11. Environment
● Creating the right conditions for digital networks and services to flourish.
This will be achieved through legislative work, such as reform of current
telecom rules, and reviews of the Audiovisual Media Services Directive and
the e-Privacy Directive. This will be aided by the setting up of a public-private
partnership to increase cybersecurity, and through a comprehensive
analysis of the role of "platforms."
●

12. Economy & Society
● Maximising the growth potential of the European digital economy. This will
be pursued in data ownership, free flow of data and European cloud
services, a priority ICT Standards Plan to extend the Interoperability
framework to public services, and an e-government action plan including the
​interconnection of businesses registers.

13. E-commerce
● Global e-commerce
● EU businesses at a competitive and unfair disadvantage
● The distinction between “offline” and “online” commerce

14. E-commerce
● Efficient and reliable delivery of parcels is an essential element of
e-commerce. Digital commerce itself is fundamentally changing
postal and parcel markets. Global e-commerce streams
revolutionize shopping, but the current parcel streams are ill-fitted
to accommodate this. Parcel delivery is a global issue and, in the
past years, international postal agreements at United Nations’
level favored third countries like China. As a consequence, the
postal channel became the facilitator of counterfeiting, VAT and
customs fraud, and benefited from “at cost” domination fees into
Europe. This has put EU businesses at a competitive and unfair
disadvantage.

15. EU roaming charges
● End of roaming charges
● Co-decision between the Parliament and the Council

16. ● To this day, a few stages have already been achieved toward the Digital
Single Market, that were incorporated within the Commission’s strategy. The
most notable ones are the end of roaming charges that has been adopted in
the EU Parliament the 15th June 2017, and the discussions that are
currently going on in the Commission for an EU Cybersecurity Strategy.
Concerning roaming charges, the Commission had pledged to make
telephone operators stop paying among them for network services abroad.
In other words, when a user would go in another EU Member States and use
his mobile phone, he would most likely have to pay additional fees on his bill
at the end of the month..

17. ● This was the result of EU operators having to pay for these services among
themselves, therefore echoing the price difference on the customer’s bill. To
remedy this issue, the Commission proposed a legislation back in 2013 to
end roaming charges, which led to a co-decision between the Parliament
and the Council to set up the 15th June 2017 as the deadline to end them.
Since then, European mobile phone users can use their devices in every
single Member State without having to pay that extra fee for roaming

18. Thank you for your
attention