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Similaire à 4.2 system design for social equity vezzoli 14-15 (23) (n)
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4.2 system design for social equity vezzoli 14-15 (23) (n)
- 1. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy course System Design for Sustainability subject 4. System design for social equity and cohesion learning resource 4.2 System design for social equity and cohesion carlo vezzoli politecnico di milano . DESIGN dpt. . DIS . School of Design . Italy Learning Network on Sustainability (EU asia-link) Learning Network on Sustainabile energy systems (EU edulink)
- 2. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy CONTENTS . Design for social equity: main approaches . System Design for social equity and cohesion: a definition . System Design for social equity and cohesion: approaches/skills . Criteria of system design for social equity and cohesion: . Improve employment/working conditions . Equity and justice in relation to stakeholders . Enable a responsible/sustainable consumption . Favor/integrate weak and marginalized . Improve social cohesion . Empower/enhance local resources . System Design for social equity and cohesion: methods/tools . System design for sustainability: an emerging role
- 3. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy if and how various forms of social inequality are directly addressed in the design process DESIGN FOR SOCIAL EQUITY AND COHESION: A GENERAL FRAME
- 4. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy … avoiding the risk to be merely moralistic, is there an effective (operative) role? SOCIAL EQUITY …. is there a role for the design?
- 5. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy TODAY MAIN APPROACHES OF DESIGN FOR SOCIAL EQUITY AND COHESION . product design for basics needs in low-income contexts (i.e. design for BOP) . SYSTEM (STAKEHOLDER INTERACTIONS) DESIGN FOR SOCIAL EQUITY AND COHESION
- 6. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy RESEARCH HYPOTHESIS: SYSTEM INNOVATION FOR SUSTAINABBILITY: [LeNS book: “PSS design for Sustainability”, Greenleaf, 2014] 1. S.PSS AN OPPORTUNITY EVEN FOR LOW AND MIDDLE-INCOME CONTEXTS (FOR ALL) 2. S.PSS APPLIED TO DE IS PROMISING APPRACH TO DIFFUSE LOCALLY-BASED AND SMALL SCALE SUSTAINABILITY IN LOW/MIDDLE-INCOME (ALL) CONETXTS
- 7. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy “the design of the system of products and services that are together able to fulfil a particular customer demand (deliver a “unit of satisfaction”), based on the design of innovative interactions of the stakeholders (directly and indirectly linked to that “satisfaction” system) where the economic and competitive interest of the providers continuously seeks both environmentally and socio- ethically beneficial new solutions” [LeNS book: “PSS design for Sustainability”, Greenleaf, 2014] SYSTEM DESIGN FOR (SOCIAL EQUITY AND COHESION) SUSTAINABILITY: A DEFINITION
- 8. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy A. “SATISFACTION-SYSTEM” APPROACH design the satisfaction of a particular demand (satisfaction unit) and all its related products and services B. “STAKEHOLDER CONFIGURATION” APPROACH design the interactions of the stakeholder of a particular satisfaction-system SYSTEM DESIGN FOR (SOCIAL EQUITY AND COHESION) SUSTAINABILITY: APPROACHES/SKILLS
- 9. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy H. SYSTEM MAP (DETAILED) STAKEHOLDERS SYSTEM MAP
- 10. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy A. “SATISFACTION-SYSTEM” APPROACH design the satisfaction of a particular demand (satisfaction unit) and all its related products and services B. “STAKEHOLDER CONFIGURATION” APPROACH design the interactions of the stakeholder of a particular satisfaction-system C. “SYSTEM SUSTAINABILITY” APPROACH design such a stakeholder interactions (offer model) that for economic and competitive reasons continuously seek after both socio-ethical and environmentally new beneficial solutions SYSTEM DESIGN FOR (SOCIAL EQUITY AND COHESION) SUSTAINABILITY: APPROACHES/SKILLS
- 11. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy > CRITERIA AND GUIDELINES ARE NEEDED > METHODS AND TOOLS ARE NEEDED to orientate design towards equitable and cohesive stakeholder interactions NOT ALL SYSTEM INNOVATION ARE SOCIO- ETHICALLY SUSTAINABLE! C. “SYSTEM SUSTAINABILITY” APPROACH design such a stakeholder interactions (offer model) that for economic and competitive reasons continuously seek after both socio-ethical and environmentally new beneficial solutions
- 12. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy SYSTEM DESIGN FOR SOCIAL EQUITY AND COHESION CRITERIA . improve employment/working conditions . increase equity and justice in relation to stakeholders . enable a responsible/sustainable consumption . favor/integrate the weak and marginalized . improve social cohesion . empower/enhance local resources [ADOPTED BY POLIMI-DIS WITHIN LeNS]
- 13. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy IMPROVE EMPLOYMENT/WORKING CONDITIONS DESIGN FOR, system stakeholders’ interactions fostering/improving for economic/competitive reasons, EMPLOYMENT/WORKING CONDITIONS (within the enterprise)
- 14. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy IMPROVE EQUITY AND JUSTICE IN RELATION TO STAKEHOLDERS DESIGN FOR, system stakeholders’ interactions fostering for economic/competitive reasons, FAIR AND JUST RELATION (outside the enterprise): within the partnerships, up-stream, down-stream and in the community where the offer takes place
- 15. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy ENABLE A RESPONSIBLE/SUSTAINABLE CONSUMPTION DESIGN FOR, system stakeholders’ interactions fostering for economic/competitive reasons, A RESPONSIBLE AND SUSTAINABLE CLIENT/END- USER CHOICE OR BEHAVIOUR (with different grade of involvement)
- 16. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy FAVOR/INTEGRATE THE WEAK AND MARGINALIZED DESIGN FOR, system stakeholders’ interactions fostering for economic/competitive reasons, LIFE QUALITY IMPROVEMENT OF (more or less integrating): . kids, elderly, differently able,… (weak) and . unemployed, illiterate, … (marginalized)
- 17. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy IMPROVE SOCIAL COHESION DESIGN FOR, system stakeholders’ interactions fostering for economic/competitive reasons, SOCIAL INTEGRATION: in neighbourhood, between generations, between genders and between different cultures
- 18. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy EMPOWER/ENHANCE LOCAL RESOURCES DESIGN FOR, system stakeholders’ interactions fostering for economic/competitive reasons, REGENERATION AND EMPOWERMENT OF LOCAL ECONOMIES BY ENHANCING BOTH HUMAN AND NATURAL RESOURCES
- 19. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy SDO SUSTAINABILITY DESIGN-ORIENTING TOOLKIT stakeholder interaction guidelines (criteria related)
- 20. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy FOR DECISION MAKING (DESIGNING) identify the (socioethical) design PRIORITIES: > CRITERIA relevance (relative) per system type > most promising stakeholders’ INTERACTIONS types (criteria related GUIDELINES) INTERRELATIONS BETWEEN SOCIO-ETHICAL CRITERIA (AND RELATED GUIDELINES) FOR A GIVEN SATISFACTION SYSTEM: - some have HIGHER RELEVANCE than others - can be SYNERGETIC or NOT
- 21. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy SDO SUSTAINABILITY DESIGN-ORIENTING TOOLKIT qualitative identification of criteria prorities (exixsting system)
- 22. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy Design4Sustainability Step by step approach [see Tischner & Vezzoli, 2009] METHODS MEPSS, MEthodology for Product Service System development [see van Halen et al. 2005] Story board Offering diagram Interac tion table SDO toolkit B l u portfoli o diagram TOOLS DESIGN Product-Service System Design for Sustainability [see Vezzoli et al., tbp 2012] Offering diagram SDO toolkitStory board Interac tion table few methods/tools developed to orientate system design towards sustainable solutions: [for such new skills] NEW METHODS/TOOLS
- 23. Carlo Vezzoli Politecnico di Milano / DESIGN dept. / DIS / School of Design / Italy METHOD FOR SYSTEM DESIGN FOR SUSTAINABILITY (MSDS) METHODS/TOOLS BY LeNS: SDO toolkit: environmental system design orientation on-line use, free access:www.lens.polomi.it free download open: www.lens.polimi.it > tools STRATEGIC ANALYSIS EXPLORING OPPORTUNITIES SYSTEM CONCEPT DESIGN SYSTEM DESIGN (AND ENGIN.) COMMUNICATION MSDS PHASES/PROCESSES ANALYSIS OF THE PROJECT PROMOTERS ANALYSIS OF THE REFERENCE CONTEXT ANALYSIS OF BEST PRACTICES ANALYSIS OF THE REFERENCE STRUCTURE DEFINITION OF SUSTAINABILITY DESIGN PRIORITIES IDEAS GENERATION ORIENTED TO SUSTAINABILITY DEVELEPMENT OF THE SUSTAINABILITY DESIGN ORIENTING SCENARIO - VISIONS/CLUSTERS/IDEAS VISIONS, CLUSTERS AND IDEAS SELECTION SYSTEM CONCEPT DEVELOPMENT ENV., SOC. & ECON. CHECK SYSTEM DEVELOPMENT (EXECUTIVE LEVEL) ENV., SOC. & ECON. CHECK DOCUMENTS EDITING
Notes de l'éditeur
- After we learned about system innovation potential and characteristics in low income and emerging contexts, let us see now what does it mean to design such a systems, in other terms let us see System design for social equity and cohesion
- CONTENTS Design for social equity: main approaches System Design for social equity and cohesion: a definition System Design for social equity and cohesion: approaches/skills Criteria of system design for social equity and cohesion: Improve employment/working conditions Equity and justice in relation to stakeholders Enable a responsible/sustainable consumption Favor/integrate weak and marginalized Improve social cohesion Empower/enhance local resources System Design for social equity and cohesion: methods/tools
- If we want to identify a role in design for social equity We have to think if and how various forms of social inequality are directly addressed in the design process And to define the potential role of the designer in this
- Since I started to research on design for sustainability almost 20 years ago, there was a question in my mind is there a role for the design to face social equity? … and the question for me was and has always been … is there an effective and operative role for the design? At the beginning I couldn’t see this role and I felt the risk of merely moralistic statements More recently together with other I have changed my mind and I will tell why and how.
- If we look today we may observe two main different approach to ... Since several years some products has been designed for basics needs in low-income contexts, sometimes calling this the BOP approach Some others have been approaching the design role on the level of stakeholder interaction design aiming at social equity and cohesion And we will talk here about this second approach
- We have seen before that The system design approach to sustainability is based on the following working hypotheisis we saw before a system innovation (PSS approach) may act as a business opportunity to facilitate the process of a social equity and economic development (in an emerging context) - by jumping over the stage characterised by individual consumption/ownership of mass produced goods - towards a more advanced service-economy with a low resource-intensity being “satisfaction-based”, characterized by the development of local-based and network-structured enterprises and initiatives, for a sustainable re-globalisation process characterised by a democratisation of access to resources, goods and services”.
- Even the design started to move on thos field and here I report the definition we are adopting within the LeNS project which is
- Were we have a “STAKEHOLDER CONFIGURATION” APPROACH meaning we should be able to design the iteraction [3. OBJECTIVE: SYSTEM Sust.] Now we will see a bit more about those issues
- YOU REMEBER THE OTHER TIME i SHOWED YOU THE STAKEHOLDER SYSTEM MAP TOOL To clarifyTHIS
- FINALLY [3. OBJECTIVE: SYSTEM Sust.] Now we will see a bit more about those issues
- In fact, not all SYSTEM INNOVATION ARE ARE SOCIO-ETHICALLY SUSTAINABLE! > NEED CRITERIA, METHODS AND TOOLS to to orient design towards system eco-efficent stakeholder interactions/relationships
- SO Within LENS we develop a set of criteria for designer as you have seen fopr the environmental dimension These are: equity and justice living condition/quality of life healthiness and safety employment and working condition respect of cultural diversity constumer socially responsible consumptioI tell you from now that these criteria is something you should have clear in mind Even for the exam
- EMPLOYMENT/WORKING CONDITIONS SYSTEM DESIGN FOR, PROMOTING AND ENHANCING EMPLOYMENT/WORKING CONDITIONS (WITHIN THE ENTERPRISE) The role of the designer could be marginal in this case. In fact employment/working conditions are issues determined by the company goals and requirements. Nevertheless the designer could be at least active in terms of enhancing throughout various communications means fair employment and working conditions.
- EQUITY AND JUSTICE IN RELATION TO STAKEHOLDERS SYSTEM DESIGN FOR, FAIR AND JUST RELATION (OUTSIDE THE ENTERPRISE): within the partnerships, up-stream, down-stream and in the community where the offer takes place
- enable a responsible/sustainable consumption system design for, enable a responsible and sustainable client/final user choice or behaviour with different level of thei involvement, form simple knowlwdge to involvement in the design and production
- FAVOUR/INTEGRATE WEAK AND MARGINALIZED SYSTEM DESIGN FOR, FAVOURING (MORE OR LESS INTEGRATING): . kids, elderly, differently able,… (weak) and . unemployed, illiterate, … (marginalized)
- IMPROVE SOCIAL COHESION SYSTEM DESIGN FOR, PROMOTING SYSTEMS ENABLING SOCIAL INTEGRATION: in neighbourhood, between generations, between genders and between different cultures
- EMPOWER/ENHANCE LOCAL RESOURCES DESIGN FOR, REGENERATING AND EMPOWERING LOCAL ECONOMIES This is in fact covering …
- A TOOL YOU WILL USE THAT IS INCRPORATING THISE CRITERIA IS THE SO CALLED sdo HERE YOU MAY SEE AN IDEA GENERATION TABLE THAT FOR ONE OF THE CRITERIUA CONTAINS A RELETED SET OF GUIDELINES
- I am oing now, after a breake, to show you some example related to this strategies But before doing this I need to explain still few things FOR A GIVEN PRODUCT, that is if we are speaking about a computer or a table or an other product some have HIGHER RELEVANCE than others, For example for a chair the life span extension will be more important than resources reduction in use, because the chair is not a product that consumes during the use, as rafrigerator does Finally the criteria could even be conflicting, For ex. the use of a biodegradable material it is interesting, but for many products it has more sense the duration, and a biodegradable material would compromise it. Therefore before starting to design it is important to identify, the strategic priorities, in other words the relative degree of importance of the several strategies
- Uno strumento che userete e che incorpora critari e strumenti per orientare la progettazione verso siluzioni eco-efficenti è lo SDO ovvvero, Qui vedete una tavola di generazione di idee che contengono delle linee guida Sui criteri di eco-efficenza ci torneremo fra poco
- So far only only few mwthods and tools have been developed t design for system eco-efficiency here are the acronimum of theree european researches that has worked on system innovation development methods
- THE METHOD AND THE TOOLS THAT YOU WILL BE USING … Few words about the method in general It is a modular method method articulated in 5 phases, with 3 main different ground of action: design, assessment and consumer acceptance These phases are … And 3 of those, …, are related even to design.