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Scenarios of the Revolution
Inventory Books as Sites of
Countercultural Representation
Leah Henrickson
MA Graduate, School of Advanced Study (University of London)
The Medium is the Massage: An Inventory of Effects (1967)
War and Peace in the Global Village: An Inventory of Some of the Current Spastic
Situations That Could be Eliminated by More Feedforward (1968)
I Seem To Be a Verb (1970)
Herman Kahnsciousness: The Megaton Ideas of the One-Man Think Tank (1973)
Fast-paced verbal-visual collages,
intermedia hybrids, nonlinear “COLLIDE-O-
SCOPIC” look-arounds aimed squarely at
the contemporary scene and at younger
readers, INVENTORY BOOKS made the
rhythmic sequencing, laying, and
interleaving of photographic-textual
combinations their stock and trade.
Jeffrey T. Schnapp and Adam Michaels, The Electric Information Age Book: McLuhan/Agel/Fiore and the Experimental Paperback
(New York: Princeton Architectural Press, 2012), p. 27.
[Thought association] has an irreducibly
personal and private or “secret” dimension
to it. ... [but] at the same time, because most
of its building materials are common to all –
are in fact common places – thought-
association is also fully social and
political, a truly civic activity.
Mary Carruthers, The Craft of Thought: Meditation, Rhetoric, and the Making of Images, 400-1200 (Cambridge: Cambridge University
Press, 1998; repr. 2008), p. 21.
Herman Kahnsciousness: The Megaton Ideas of the One-Man Think Tank (1973)
They don’t like reason, which differentiates
man from animal... They don’t see
themselves mirrored in the past. Some see
themselves as a new species.
Herman Kahn and Jerome Agel, Herman Kahnsciousness: The Megaton Ideas of the One-Man Think Tank (New York: New
American Library, 1973), p. 16.
Do It!: Scenarios of the Revolution (1970)
The countercultural mode reveled in tangents,
metaphors, unresolved contradictions,
conscious ruptures of logic and reason; it was
expressly anti-linear, anti-teleological, rooted
in the present, disdainful of thought processes
that were circumscribed by causation and
consequence. Countercultural knowledge
can’t be accurately represented by a
straight line, or even the squiggly line; a more
evocative figure would be the matrix, or
perhaps the concentric circle.
Peter Braunstein and Michael William Doyle, ‘Historicizing the American Counterculture of the 1960s and ‘70s’ in Imagine Nation: The
American Counterculture of the 1960s and ‘70s, ed. by Peter Braunstein and Michael William Doyle (New York: Routledge, 2002), pp.
5-14 (p. 13).
Thank you.
Leah Henrickson
twitter.com/bhilluminated

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Scenarios of the Revolution: Inventory Books as Sites of Countercultural Representation

  • 1. Scenarios of the Revolution Inventory Books as Sites of Countercultural Representation Leah Henrickson MA Graduate, School of Advanced Study (University of London)
  • 2. The Medium is the Massage: An Inventory of Effects (1967)
  • 3. War and Peace in the Global Village: An Inventory of Some of the Current Spastic Situations That Could be Eliminated by More Feedforward (1968)
  • 4. I Seem To Be a Verb (1970)
  • 5. Herman Kahnsciousness: The Megaton Ideas of the One-Man Think Tank (1973)
  • 6. Fast-paced verbal-visual collages, intermedia hybrids, nonlinear “COLLIDE-O- SCOPIC” look-arounds aimed squarely at the contemporary scene and at younger readers, INVENTORY BOOKS made the rhythmic sequencing, laying, and interleaving of photographic-textual combinations their stock and trade. Jeffrey T. Schnapp and Adam Michaels, The Electric Information Age Book: McLuhan/Agel/Fiore and the Experimental Paperback (New York: Princeton Architectural Press, 2012), p. 27.
  • 7. [Thought association] has an irreducibly personal and private or “secret” dimension to it. ... [but] at the same time, because most of its building materials are common to all – are in fact common places – thought- association is also fully social and political, a truly civic activity. Mary Carruthers, The Craft of Thought: Meditation, Rhetoric, and the Making of Images, 400-1200 (Cambridge: Cambridge University Press, 1998; repr. 2008), p. 21.
  • 8. Herman Kahnsciousness: The Megaton Ideas of the One-Man Think Tank (1973)
  • 9. They don’t like reason, which differentiates man from animal... They don’t see themselves mirrored in the past. Some see themselves as a new species. Herman Kahn and Jerome Agel, Herman Kahnsciousness: The Megaton Ideas of the One-Man Think Tank (New York: New American Library, 1973), p. 16.
  • 10. Do It!: Scenarios of the Revolution (1970)
  • 11. The countercultural mode reveled in tangents, metaphors, unresolved contradictions, conscious ruptures of logic and reason; it was expressly anti-linear, anti-teleological, rooted in the present, disdainful of thought processes that were circumscribed by causation and consequence. Countercultural knowledge can’t be accurately represented by a straight line, or even the squiggly line; a more evocative figure would be the matrix, or perhaps the concentric circle. Peter Braunstein and Michael William Doyle, ‘Historicizing the American Counterculture of the 1960s and ‘70s’ in Imagine Nation: The American Counterculture of the 1960s and ‘70s, ed. by Peter Braunstein and Michael William Doyle (New York: Routledge, 2002), pp. 5-14 (p. 13).