This document discusses the major domestic fashion market centers in the United States. It identifies New York City as the most important market center, where the garment district on 7th Avenue houses showrooms for designers and manufacturers. Los Angeles is the second largest market and specializes in junior sizes and contemporary styles. Dallas, Miami, and Atlanta are also outlined as important regional market centers that service different parts of the US and specialize in various product categories like menswear, children's, and cruise/swimwear. Major market weeks are identified for retailers to visit these centers and purchase new lines.

1. Domestic Market Centers for
Fashion

2. Terms
• Fashion Market – A place where goods are sold
to retail store buyers at wholesale prices for re-
sale (retail store buyers go to market and
purchase the styles we will be wearing in the
upcoming months)
• Market Center – An area of a city devoted to
wholesaling of fashion goods
• Market Weeks – Specific weeks during the year
when the retail store buyers go to the market
centers to view and purchase and the new lines
to be sold in their stores.

3. Major Market Weeks
Fall 1 February
Fall 2 Early April
Resort July/August
Holiday July/August
Spring September
Summer November/Dec.

4. Major Domestic Fashion Market
Centers
• New York City (most important)
• Los Angeles
• Miami
• Dallas

5. Why New York City?
• American Fashion Industry is born in NYC
- Immigrant laborers in early 1900’s
- Originally an manufacturing city
- Central location on East coast
- Major port city
- Major financial district
- Has always been cosmopolitan and fashionable
- Major stores had their starts their

6. Why New York City?
• Fashion publishing center
• Advertising center
• Cultural and art center
• Nation’s fashion capital

7. NYC Fashion Market Center
• Major market center for fashion in US
• 7th
Ave from 27th
Street to 42nd
Street is called the
garment district (divided by category and price)
• 7th
Avenue is named “Fashion Avenue.”
• All major and minor designers and
manufacturers have their showrooms in the
garment district. (showrooms are offices in the
fashion industry)
• Primary (level) sources are located here as well

8. Garment District

10. Offices in the Garment District
• http://www.emporis.com/en/wm/zo/?
id=100256
• http://travel.webshots.com/photo/11662272550
• Empire State Building – Houses most of
the showrooms for men’s wear.

11. Los Angeles Market Center
• Fashion District is an 8 block section of
downtown LA
• California leads the nation in retail apparel
sales
• Southern CA is the nation’s largest
apparel manufacturing area
• More than 4000 manufacturers
• 2nd
to NYC

12. Los Angeles Market Center
• Major market for junior sizes and
Contemporary
• BUM, Guess, Laundry, Guess, Rampage,
surf companies, Richard Tyler, Bisou
Bisou, Juicy, XOXO, Ed Hardy, BCBG
• Revolves around casual sportswear
• Fall market week early April

13. Dallas Market Center
• Third largest market center
• Major menswear market center
• Budget women’s wear
• Specializes in bright, hand crafted
specialty items and jewelry
• Services the Southwestern US
• Major NY designers and companies will
set up temporary showrooms during
market weeks

14. Miami Market Center
• Latino influence
• Specialty is cruise wear and swim wear
• Big children’s market
• Services Florida

15. Other Market Centers
• Chicago
• Las Vegas
• Charlotte
• Denver
• Portland

16. Atlanta Market Center
• Home furnishings
• Flooring
• Apparel
• Gift
• Services all of the southeastern U.S.